Microsoft to give incentives to retail workers who sell Windows Phones

Microsoft knows that getting its product into the hands of the consumer is the only way to sustain the Windows Phone platform. It also knows that retail workers stand in the way of getting those device into the consumers hands, so what is Microsoft to do? According to Paul Thurrott, Microsoft will begin paying incentives to retail workers for selling Windows Phone devices.

Paul states that Microsoft will pay between $10-$15 per handset sold to retail workers who sell a Windows Phone device; Microsoft is making an attractive offer to sales associates to push its products. 

The idea of paying retail workers to push your products does remove the line of objectivity but for Microsoft, they know that they must overcome the sales associates own preferences for them to be able to market their products on an even playing field.

Think of it this way, if a sales associate is an Android user, typically they will push you towards an Android product as that is their preference. The same can be said with iOS, Blackberry and the like. But, Microsoft is late to the game and it needs that inroad into the sales associate hearts, or wallet in this case.

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About to switch to android 4.0 after 9 years of Windows CE; Pocket PC up to Windows Phone 7.5 so I think they need to work on the OS a bit more as well.

Sad that this has to happen. Windows Phone will suit a LOT of people who are new to smartphones or just want something easy to use.

Windows Phone isn't selling because of Microsoft can't advertise. Their marketing department is a massive failure and should be completely replaced. WP7 looks very nice, but is 1)extremely late to market 2)still lacks features people want 3)lacks a significant ecosystem (after-market, apps, etc.) As a geek, I'll drop what I've got right now--if Microsoft can convince me, and provide a way to make all of my music/videos/movies/apps/aftermarket peripherals work with WP7, without having to resort to questionable and convoluted methods.

Microsoft (and Nokia) really need to start doing something. We at our store (Carphone Warehouse/The Phone House) don't even have any Windows Phones available. And all sales reps (aside me) absolutely hate the platform (even though none of them has actually used it).

Samsung is somehow doing very good over here. More than half of all devices we sell are Samsungs (mostly Galaxy Ace/Mini/Gio).

Ambroos said,
Microsoft (and Nokia) really need to start doing something. We at our store (Carphone Warehouse/The Phone House) don't even have any Windows Phones available. And all sales reps (aside me) absolutely hate the platform (even though none of them has actually used it).
Samsung is somehow doing very good over here. More than half of all devices we sell are Samsungs (mostly Galaxy Ace/Mini/Gio).

surely if u don't have any available its your company's responsibility to make sure all stores have atleast some stock available, its on the website for sale so they got stock of it, maybe u should contact head office

Ambroos said,
Microsoft (and Nokia) really need to start doing something. We at our store (Carphone Warehouse/The Phone House) don't even have any Windows Phones available. And all sales reps (aside me) absolutely hate the platform (even though none of them has actually used it).

Samsung is somehow doing very good over here. More than half of all devices we sell are Samsungs (mostly Galaxy Ace/Mini/Gio).

How can they hate what they never even tried out? What does that say about the effectiveness of the Mac vs PC ads? Steve Jobs' legacy is one of mindless hating drones.

BBinder said,

surely if u don't have any available its your company's responsibility to make sure all stores have atleast some stock available, its on the website for sale so they got stock of it, maybe u should contact head office


Phone House Belgium just doesn't have them anywhere in general. Not on their site either.

If anyone has a valid opinion about a phone platform it is a retail worker who sells the devices. Giving these workers a monetary incentive to sell a phone that goes against their opinions is not a good or honest move especially for customers who end up with a phone they really don't like.

derekaw said,
If anyone has a valid opinion about a phone platform it is a retail worker who sells the devices. Giving these workers a monetary incentive to sell a phone that goes against their opinions is not a good or honest move especially for customers who end up with a phone they really don't like.

So salesman at the wireless store don't have to be professionals if they're Apple fanbois who hate Microsoft?

derekaw said,
If anyone has a valid opinion about a phone platform it is a retail worker who sells the devices. Giving these workers a monetary incentive to sell a phone that goes against their opinions is not a good or honest move especially for customers who end up with a phone they really don't like.

So that sales person who calls one platform or another **** (without having used it) and pushes the phone he/she personally owns and likes on to others has a valid opinion? Where have you been all this time?

derekaw said,
If anyone has a valid opinion about a phone platform it is a retail worker who sells the devices. Giving these workers a monetary incentive to sell a phone that goes against their opinions is not a good or honest move especially for customers who end up with a phone they really don't like.

Sales people generally don't have a valid opinion.

wp7 might be big in the UK and overseas but here in the US there was a never a big push for it. that's why sales are staggering and microsoft is going to great desperate lengths to try to unload them.

smooth3006 said,
wp7 might be big in the UK and overseas but here in the US there was a never a big push for it. that's why sales are staggering and microsoft is going to great desperate lengths to try to unload them.

Sorry to bust the fanboy bubble but it isn't very big anywhere.

But in my opinion there is no need for this - its only going to make people wary of the sellers advice. I hope they dont go through with this, the public will catch on.

Orange Battery said,
But in my opinion there is no need for this - its only going to make people wary of the sellers advice. I hope they dont go through with this, the public will catch on.

Average Joe isn't going to know that Salesman Jim is pushing the device to make a buck. They'll just think they're being offered the very best thing for them since sliced bread. It's what salespeople do.

Orange Battery said,
But in my opinion there is no need for this - its only going to make people wary of the sellers advice. I hope they dont go through with this, the public will catch on.

Moron alert - 99.999999% of the average Joe will never know about the incentive program. *THUD*

Orange Battery said,
But in my opinion there is no need for this - its only going to make people wary of the sellers advice. I hope they dont go through with this, the public will catch on.

Its no different to any other industry though

The sad thing is Apple can't keep up with demand, every store sells out it's entire inventory every 24 hours but Microsoft has to pay people to buy a few phones.

This is not unheard of, its been happening here in Australia with Telstra and Optus for many many years. Hence in the Apple/Samsung fight downunder there's been attempts to see the contracts between the carriers and Apple. Regardless of the contracts, my friends in the Telco area all say they get paid extra to sell Galaxy S II/Nexus or iPhones, and none of them have had any training on WindowsPhone and have incentives to talk people out of buying one.

Anyone who thinks the HTC/Samsung/LG/ZTE/NOKIA/Apples of the world dont give carriers incentives to sell handsets are either dumb, or blind, or think that these phones are sold purely on capability.

rxsoob said,

Anyone who thinks the HTC/Samsung/LG/ZTE/NOKIA/Apples of the world dont give carriers incentives to sell handsets are either dumb, or blind, or think that these phones are sold purely on capability.

This.

rxsoob said,
This is not unheard of, its been happening here in Australia with Telstra and Optus for many many years. Hence in the Apple/Samsung fight downunder there's been attempts to see the contracts between the carriers and Apple. Regardless of the contracts, my friends in the Telco area all say they get paid extra to sell Galaxy S II/Nexus or iPhones, and none of them have had any training on WindowsPhone and have incentives to talk people out of buying one.

Anyone who thinks the HTC/Samsung/LG/ZTE/NOKIA/Apples of the world dont give carriers incentives to sell handsets are either dumb, or blind, or think that these phones are sold purely on capability.

+1

I hope the "quick to bash MS/WP" read your comment and wakeup to the fact that this has been going on with iPHones and lots of Android devices for quite some time now.

The ONLY failure IMO that MSD has made is with their AWFUL marketing strategy. Not just WP7, but with all their products.

They need to poach the Apple marketing team lol!!!

The UX customers get with WP7 and will get with Windows 8 compared to alternatives (inc Windows 7) is far better than other offering from Android / Linux, Apple, RIM & Symbian Belle.

This will only become clearer + clearer with WP8 and Windows 8

Why not make an ad showing how someone might check their tweets and facebook updates, making it sound like you're going to see them check one, then the other but then just tap People. And another where you're posting to linked in, twitter and facebook in one go, in the similar style - make it sound like 3 activities then show it as one. Show Zune finding and streaming music for £/$x.99 a month. Someone playing a game and scoring an achievement, then going back to the game hub with their avatar and gamer score to reinforce the link with xbox gamers. All the time displaying the small print "NO sequences have been shortened" - they don't need to be. Kind of like Apple's ads showed the iphone doing things, but making sure its style is not just a blatent rip off with a white background, plain music etc. And please, no offense to the citizens of the US, but film a UK ad in the UK with UK actors in a representatively UK sized house!

Xeron said,
Why not make an ad showing how someone might check their tweets and facebook updates, making it sound like you're going to see them check one, then the other but then just tap People. And another where you're posting to linked in, twitter and facebook in one go, in the similar style - make it sound like 3 activities then show it as one. Show Zune finding and streaming music for £/$x.99 a month. Someone playing a game and scoring an achievement, then going back to the game hub with their avatar and gamer score to reinforce the link with xbox gamers. All the time displaying the small print "NO sequences have been shortened" - they don't need to be. Kind of like Apple's ads showed the iphone doing things, but making sure its style is not just a blatent rip off with a white background, plain music etc. And please, no offense to the citizens of the US, but film a UK ad in the UK with UK actors in a representatively UK sized house!

good idea, especially bit about a UK based ad!

microsoft will give away 10 to retail workers, for every one of the windows phone sold, because there will be so many in excess stock.

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