Starting next week, users of Hotmail will begin to see a concentrated effort to get them to switch to Outlook.com, Microsoft’s new premier email service. It should come as no surprise that Microsoft will be looking to move users from Hotmail.com to Outlook.com as the latter platform represents Microsoft’s future.
David Law, Microsoft’s director of product management for Outlook.com, spoke to our good friends at The Next Web and stated that starting next week, users of Hotmail will begin to see messages to make the switch to Outlook.com in place of advertisements. Essentially, instead of seeing a traditional banner advertisement, you will see a message to get your butt over to Outlook.com.
Outlook.com has been growing by leaps and bounds with the team recently announcing that they have more than 25 million registered accounts. On top of that, the service is also rolling out a new Archive option which should now be live for your account. In addition, Microsoft also expanded the color options that you can select to theme your inbox.
We are curious about how many users have converted from Hotmail.com to Outlook.com as Hotmail has been around since the beginning of time. We should note that you can switch to the new platform without losing your Hotmail.com email account but at the same time, if you have been using firstname.lastname@example.org since you were 13 years old, it might be time to get a proper address.
While the campaign to get users to switch may start next week, the image you see at the top of this post did hit our inbox early this morning and tried to convince us to switch from Hotmail to Outlook.com. We do find this a bit odd as we are already using Outlook.com and the account was created specifically for that platform and was never linked to a Hotmail address.
Source: The Next Web