Mole claims Toshiba to terminate HD DVD

Is Toshiba about to fall on its sword and announce the demise of HD DVD? That's certainly what one report citing an unnamed mole within the HD DVD camp is claiming, even though Toshiba itself - surprise, surprise - is having none of it. The source mentioned by US Home Media Magazine claims that Toshiba could declare HD DVD dead in "a matter of weeks".

The mag also spoke to a senior Toshiba staffer - Jodi Sally, VP of marketing for Toshiba America Consumer Products - who re-iterated the company's belief that HD DVD "is the best format for consumers". However, she did admit that Toshiba is monitoring the market. "Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players."

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All I can say is if they do kill off the HD DVD player, they better release a firmware update for Divx support for all of use that own a player so we can get something remotely useful out of it.

i really want a format to die, and since HDDVD is closer at this point, so be it. in reality though, it would only take a couple big announcements, some clever advertising, and a lot of money (to encourage said announcements) to turn the whole thing around.

Walmart just issued a press release... they've gone Blu-ray.

We can declare HD-DVD brain dead already. Dead-dead will be when Toshiba issues their own PR

However, she did admit that Toshiba is monitoring the market. "Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players."

LOL That's so amateur and misleading and just ruined the whole article. So they couldn't figure out but had to have a VP in marketing admitting that they're doing market research. LMAO The comment couldn't be more neutral and they had to word it as it Toshiba is losing confidence when the VP were simply stating her job description. Simply amusing.

But I'd kinda always seen this coming. Not technologies, but the media and uninformed who think they're getting information from reliable sources, will kill HD-DVD.

I really don't care what format dies, but I really want one of them to go away so I can safely buy a hidef player and start a hidef movie collection.

I call BS on this, as they just released a new firmware version....why continue to work on the firmware if they aren't going to support it?

Because firmware development takes months and a lot of work, and if they've just finished an upgrade then why not release it, even if the format is about to die.

Mole claims Toshiba to terminate HD DVD

What do moles know about technology? At least wait to see if the groundhog sees his shadow or something.

I can see the future... a lot of lawsuits...irrational Americans going wild over their HD-DVD hardware beeing useless since there is no movies available.

Too bad, competition is good for us consumers, considering the price. HD-DVD provided competition for Bluray,
when/if HD-DVD is gone from the marked, we probably will have a bluray-"monopoly". that would be bad.

What, like we have a "DVD monopoly" right now? No, prices will fall further, seeing as the different manufacturers will continue to outdo each other. Just like now with DVD in fact, funnily enough.

(testman said @ #4.1)
What, like we have a "DVD monopoly" right now? No, prices will fall further, seeing as the different manufacturers will continue to outdo each other. Just like now with DVD in fact, funnily enough.

Well, there is one difference, when DVD came out, there was only DVD. Now we have two formats in the fight.
If one was to fall, the other one could potentially drive the marked.

And i am talking hardware pricing, not the price of movies.

Sure prices will fall over time, but this could slow the process

It can't be a monopoly when every manufactuer out there makes players. It's a format, not a company. There will be plenty of competition between Sony, Samsung, Panasonic, Pioneer, etc. Same thing happened with VHS, even Sony started making them eventually. Prices will fall just like they always do with a new technology.

(morphen said @ #4.2)

Well, there is one difference, when DVD came out, there was only DVD. Now we have two formats in the fight.
If one was to fall, the other one could potentially drive the marked.

And i am talking hardware pricing, not the price of movies.

Sure prices will fall over time, but this could slow the process :/

you've already forgotten DVD- and DVD+?

(XerXis said @ #4.4)
you've already forgotten DVD- and DVD+?

Those were not movie formats though, and once burned they basically became a regular DVD. Plus it didn't even matter for very long as recorders could soon happily burn either type. Not really comparable to this.

(morphen said @ #4.2)

Well, there is one difference, when DVD came out, there was only DVD. Now we have two formats in the fight.
If one was to fall, the other one could potentially drive the marked.

And i am talking hardware pricing, not the price of movies.

Sure prices will fall over time, but this could slow the process :/


Nope, cos again manufacturers will compete against themselves which will bring down prices over time. Multiple formats bring nothing but confusion. Just like Betamax and VHS in fact.

(Skyfrog said @ #4.5)

Those were not movie formats though, and once burned they basically became a regular DVD. Plus it didn't even matter for very long as recorders could soon happily burn either type. Not really comparable to this.


But DIVX was a competitor, and was the one that movie studios favoured.

I was an HD DVD supporter, sad to see it go as I think it was better for consumers but the companies have made their deals and decided for us.