New Bing TV ads claim search engine 'can do anything better' than Google

Microsoft has been promoting Bing on television with a series of ads that show ordinary people comparing their search results to that of Google. The latest such "Bing It On" ad was released Monday and featured residents of Topeka, Kansas, taking on the Bing search challenge.

Microsoft also decided to launch a second Bing TV ad campaign on Monday with three new commercials, all of which have been uploaded to the Bing YouTube channel. The ads all attempt to show Bing's advantages over Google, using old song standards as their soundtracks. That's evident in the first commercial, which uses "Anything You Can Do," the Irving Berlin song from the 1946 Broadway musical "Annie Get Your Gun."

The ad shows Google and Bing's front pages "singing" the song, with the idea that Bing's daily full-page nature photo is nicer to look at than Google's plain white page with the company logo.

The second ad uses "You Say Potato," the George and Ira Gershwin standard, to show how Bing's feature of scrolling over video search results to show a quick moving previews of videos makes it different than Google's static search. Microsoft gives some more details in this blog post today, saying:

When we crawl videos, we create short previews (never more than 30 seconds, made up of a few very short clips) that reflect what our video crawling technology thinks are the most relevant parts. We look at the audio levels for instance to see a big play in a sports video (based on the applause from a monster dunk, for example).

Finally, the third video switches from the PC search site to the mobile apps of Google and Bing, as it shows how Bing's translation features are supposedly better than Google's. The song that accompanies the ad this time is "Travelin' Happy," which we think is being sung by Frank Sinatra. However, in our searches of both Bing and Google we haven't found out anything about this particular song.

Source: Bing on YouTube

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26 Comments

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Well it can't seem to get a better grip on accessing the latest articles from the Houston Chronicle. Ever since the HC has put some of their content behind a subscription pay-wall, it has been difficult for Bing to get the necessary information to index it for whatever reason.

Google manages to be able to find it just fine and with the same keywords I use in Bing. Not sure if Google worked something out with the Houston Chronicle or what.

Bing at least gets in 90% of the articles I actually want, but it needs to improve. I use Bing, because I like it in general and the search rewards, but this is getting annoying.

Whilst we all agree Bing has improved and continues to do so here in Australia almost all the recent year of updates still don't exist here. So we are still stuck in the dark ages with a less than good Bing experience. Also when for the love of God can I get off of Google maps!? Please supply street view and a few other basic tweeks and it is another G service I can move away from.

Fundamentally the data from Bing here in Aus is not as good as Google's and that is something that has to be sorted out to maximise the value. I use Bing 50% of the time. With all the improvements mentioned I would use it only when I want street view.

Bing has been improving. They've finally enabled you to field searches by date. I also like the rewards. I've managed to accumulate quite a bit.

I ACTUALLY LOVE THESE ADS!!! YAY
I wish they used their new logo (the cool boomerang one)... no point in doing a cool marketing campaign when they're going to change the branding anyway

Absolutely love these

great ad.
been using bing for quite a long time and couldn't be happier with my searches. and those bing credits and daily pics rock!

Has anyone pointed out the irony of Microsoft using Google's YouTube property using Adobe's Flash for this?

Not complaining, just saying. Nothing exists in a vacuum.

Zagadka said,
Has anyone pointed out the irony of Microsoft using Google's YouTube property using Adobe's Flash for this?

Not complaining, just saying. Nothing exists in a vacuum.

those videos are on vimeo as well. neowin just happened to pull the youtube copies https://vimeo.com/teambing

Zagadka said,
Has anyone pointed out the irony of Microsoft using Google's YouTube property using Adobe's Flash for this?

Not complaining, just saying. Nothing exists in a vacuum.

Wait, so Microsoft don't have something better than YouTube? Why aren't the ads in Silverlight format?

Not lately. I don't know what's up with Google lately, but their search has been sucking. Used to get 1st page results, now I have to go to like 2, 3, etc. Sometimes not even found... yet with Bing I'm getting the results instantly. I'm starting to link Bing's results much better now.... I still use both interchangeably but would like to stick with Bing 100% someday.

Bad Bing, stop trashing the competition without showing features!... oh, wait...

Cute ads that get the point across. I think msft hired a new marketing team.

They are definitely not bad anymore and a worthy competition. I'm sure they can pull in alot of traffic with Facebook as their partner and content provider.