Skydrive will not be rebranded as ‘New Drive'

Earlier today, there was a bit of noise around the idea that Microsoft will be renaming SkyDrive to New Drive. Besides sounding absurd, that is not the new name for the platform.

Microsoft has previously used New+Product name as a placeholder for other online services. Back before the launch of Outlook.com, Neowin was able to play around with the beta of the product so that we could have a post ready for the launch of the service. When we were testing the platform, it was referred to as ‘NewMail’, which you can clearly see in the screenshot above.

We know that Microsoft will be renaming the service soon and the fact that New Drive is now showing up in various places across the web, likely indicates that the rebranding will happen in the near future. What the new name will be, however, is still up in the air as there hasn’t been any solid leaks to give us a better clue for the new brand name.

Further, if you go to newdrive.live.com, it redirects to Skydrive.com, this seems to make New Drive a more legitimate as a possible name, right? Wrong. Guess what, Googledrive.live.com also redirects to Skydrive.com and in fact, any pre-fix with drive in will redirect to Skydrive.

Microsoft could go with a simple name like Microsoft Drive but others have guessed it could be Office Driver or Azure Drive. While Microsoft has not given any hints, you can bet it will take someone a very long time to dig up all the places SkyDrive has been mentioned and replace it with the new branding.

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NewDrive would be too confusing and similar to "New Drive" which would sound like an app command. I do think they need a new brand for it though. SkyDrive just never felt like a part-of-Windows-name to me. Windows Drive? Boring as hell but hey... They'd bring the Windows integration to a whole new level!

SkyDrive doesn't need to be rebranded. It's name is one of the few names that Microsoft has come up with that's actually good.

Another way to confuse users who don't follow all this.
At some point their 'SkyDrive' is suddenly gone....

At that point, countdown for massive Internet complaining. ;-)

My bets are on one of the following:

Microsoft Drive
Cloud Drive
Microsoft Cloud Drive

Microsoft Storage
Cloud Storage
Microsoft Cloud Storage

We love rebranding Drive
NSA Drive
Google sucks Drive
Google really sucks, trust us Drive
Goole steal your data we're too Drive

You choose.

If anyone thought the new name was "NewDrive" that's just silly.

I personally love "OneDrive" as mentioned above

Oh, and "Azure" is a stupid name. A stupid word to use as a name. I really hope they don't use that for anything else. Nobody can even decide how it's pronounced. Also, nobody on the street has even heard of it. They need a catchy name that rolls of the tongue if this service, which underpins almost everything else, is actually going to get MS back into the household.

How is "Azure" a stupid name? It's a really well made name, and it's fitting to the cloud-theme.

az·ure
1.deep blue: deep blue, like the color of a clear sky
2.blue: colored blue on a coat of arms
3.blue sky: a clear blue sky

j2006 said,
How is "Azure" a stupid name? It's a really well made name, and it's fitting to the cloud-theme.

az·ure
1.deep blue: deep blue, like the color of a clear sky
2.blue: colored blue on a coat of arms
3.blue sky: a clear blue sky

I disagree. Before your comment I wasn't even aware that azure is a color. I agree with jubbbird, it is a terrible name.

LiveDrive is the only name I've heard that doesn't sound crowbarred and actually remains in keeping with existing branding. Except that MS seem to be moving cautiously away from 'Live' lately.

jubbbird said,
LiveDrive is the only name I've heard that doesn't sound crowbarred and actually remains in keeping with existing branding. Except that MS seem to be moving cautiously away from 'Live' lately.

LiveDrive, the company, has a much stronger trademark claim on LiveDrive than BSkyB had on SkyDrive...

No, they will break it up into 8 different cloud services:
OneDrive Basic x86, x64
OneDrive Premium x86, x64
OneDrive Professional x86, x64
and
OneDrive Ultimate will be the one only people who hack/pirate use

Mr. Dee said,
They should call it "C" Drive. A play on the old C:\ local drive, but C in this sense means 'Cloud' Drive.

This is what I came here to put. A play on the old C:\ drive as well as "C" for Cloud. I like this. A lot!

techbeck said,
New Drive.? They couldnt come up with anything better than that?

that's what they always call unbranded services.. like before outlook launched it was New Mail

What exactly was wrong with Skydrive? Even though I don't use the product much at all I always thought it was a good name for the service.

[edit: I see the comment about losing the trademark thing in the UK - I agree with that comment as well just make a tweak for the UK then]

Decebalvs Rex said,
Xbox Drive
MediaDrive
OneDrive
MyDrive
Hmph.

I actually dislike the "drive" part. its too complicated for a lot of people..

I think skydrive is too small of a service to actually have its own brand.. it should be put under the office/ xbox branding.. I believe it should be just under "Microsoft" because it goes with all their products and interacts with them all.

Fritzly said,

Absolutely, Mesh was light years ahead of Skydrive.

You can't compare the two. They didn't do the same thing. It's a shame MS got rid of Mesh, but they never ever did the same thing so you're comment makes no sense.

thatguyandrew1992 said,
I really don't like Xbox brand expanding past the Xbox. I don't use the Xbox. Like in Win8, it's Xbox music. Why Xbox?! This is my PC!

Just my 2 cents


Xbox simply is now everything related to entertainment…

I don't follow why Microsoft is rebranding SkyDrive.

They lost a trademark dispute in the UK. OK, so you create an additional domain name for SkyDrive (with a lame name like "Microsoft Drive" because, face it, every other name is worse than SkyDrive) and change its display text and images for people with EN-UK language set.

Just like Gmail vs Googlemail.

statm1 said,
I thought it was more widespread than just the UK?

Most here in the US refer to Sky as being the thing above your head when you're out in the open.

It should be renamed to OneDrive.

One Microsoft.
OneNote.
Xbox One.
OneDrive.

Considering the thing saves everything from your Xbox GameDVR recordings to your Office documents, it is your all-in-one drive.

OneDrive is actually pretty good. I really like SkyDrive and it sucks they need to change it but OneDrive is a good alternative.

Microsoft are amazing with names. I'm sure it'll be something non-confusing like "C-Drive", your personal Cloud Drive...

Sarcasm aside, I think they should drop the use of 'drive' since it doesn't fit with any of their products looking forward.

Use something simple like Microsoft Storage. That way they can move away from drives with folders and have make use of meta data across the file system.

Avatar Roku said,
It should be renamed to OneDrive.

One Microsoft.
OneNote.
Xbox One.
OneDrive.

Considering the thing saves everything from your Xbox GameDVR recordings to your Office documents, it is your all-in-one drive.


Cool, I would go with:
CloudX
xcloud
Xdrive
driveX

Might as well since the Xbox appeals to customers not corporations.

Avatar Roku said,
It should be renamed to OneDrive.

One Microsoft.
OneNote.
Xbox One.
OneDrive.

Considering the thing saves everything from your Xbox GameDVR recordings to your Office documents, it is your all-in-one drive.


I think it should be Clouddrive

Avatar Roku said,
It should be renamed to OneDrive.

One Microsoft.
OneNote.
Xbox One.
OneDrive.

Considering the thing saves everything from your Xbox GameDVR recordings to your Office documents, it is your all-in-one drive.

This name owns google already. sadly.