Editorial

Nokia almost had a great press conference

Nokia had a big day as it pulled back the covers (officially) on their new products the Lumia 920 and 820. There are few who will doubt that Nokia is producing fantastic products that will stand proudly on retail shelves next to the Android and the iPhones of the world but something was amiss with today's announcement. 

Nokia is playing to win and it rightfully should be as the company is working to turn its massive ship from Symbian to Windows Phone.  But, as the noise began to reside and the adrenaline left everyone’s blood, the conference felt half complete and that’s because it was.

We can’t stress enough that we love Nokia’s direction and how they are working to be different but all of that is for naught as the company could not tell us more about Windows Phone 8, when it the devices will be released and crucially, how much the devices are going to cost.

It’s a crucial misstep that is not entirely Nokia’s fault. It is clear that Microsoft is holding vendors back on Windows 8 as Samsung previously could not heavily demonstrate their phone running Windows Phone 8 and today Nokia was held back from fully showing off the devices because Microsoft’s control over the OS.

It is likely because Windows Phone 8 is not done yet seeing as Mary Jo Foley said we should not expect RTM until sometime this month.  So what we end up with and HTC will likely have this issue too, is that vendors have brand new hardware to showoff, but an OS that is holding them back.

Windows Phone 8 is turning out to be a great platform but what we appear to be seeing is OEMs rushing to the door to make an announcement that only appears to be half complete. Are they doing this to get out ahead of the iPhone rush or are they genuinely ready to show off their hardware?

Microsoft is known for this type of hype and then leave the consumer wanting more; the Surface announcement is a perfect example.

So here we have Nokia, who has put in all the hard work to create these fantastic phones only to leave the consumers without the crucial information they need: when can we buy it and how much will it cost?

Nokia almost had a great press conference, fortunately for Nokia it was not the hardware that disappointed, it’s the politics going on behind the scenes that caused Nokia to miss the mark on today’s event. 

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19 Comments

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I really wanted to like the new Nokia products, but to me, it seems Nokia has been hanging around enthusiast forums a little too much. I don't think the average consumer want to put over 180 grams and 4,5" in their pocket. And the 800 series new design looks like any other phone with a plastic color cover, and also weighing a hefty 160 gram. Great hardware and software innovations, but phone business is also about shaving off those extra millimeters and grams.
The Lumia 800 design was very fab, why didn't they just keep that high quality form factor and upgraded to Win 8 with better specs, display size max 4 inches.

I think releaseing the features on the phone and holding to see how much the iphone will be price at its a pretty good strategy, if that is what they're waiting for. I liked to see the NFC perks they will make for the phone, It makes it specia.

I like to see Nokia putting lots of effort on design, fancy materials, and accesories for their phone. It trully makes them more special that their HTC, and samsung counterparts that only wanna sell you a phone. I like that they only came out with two phones as opposed to other brands that pump new phones that have same features but just only make slight changes to call them a new model.

i think there is an error with the title, it should read "nokia blew away the competition at their conference"

jasonon said,
i think there is an error with the title, it should read "nokia blew away the competition at their conference"

You can blow the competition away as much as you want -- still won't help you if you're leaving your users in confusion. This is glaring omissions.

I dont mind that you guys couldnt get too much hands on,w hat I mind is the lack of a release date and prices, prices prices.

I think it's down to Windows Phone 8 being behind schedule. Although it's never been confirmed that they're late with the development, a lot of things have suggested that is the case.

Meph said,
I think it's down to Windows Phone 8 being behind schedule. Although it's never been confirmed that they're late with the development, a lot of things have suggested that is the case.

Put more money and people behind it! The cost there will be far lower than trying to catch up once the horse (the competition) has bolted !!

as147 said,

Put more money and people behind it! The cost there will be far lower than trying to catch up once the horse (the competition) has bolted !!


Yeah. I don't get why they can't merge their Windows division with the Windows Phone team.

Even when Apple pre-announced the iPhone by six months they announced the price, carrier, and that it would ship in June.

aviator189 said,
i was expecting it anyways so im not disappointed. all i know is i'm going to buy one.

Agreed. Why are we troll baiting here? It's exciting enough to see these features!

Spot on. No release date, no pricing. Damn, Nokia....and yet I'd still buy one
Why can't they just wait until they can actually immediately start selling the phone before announcing it?

Edited by grayscale, Sep 5 2012, 11:50pm :

We pretty much know all of this information at least if you follow the news closely.

Lumia 920 is exclusive to AT&T in the US. Lumia 820 will be on Verizon/AT&T/TMobile.

The Lumia 920 will be $199 like every other damn phone. It will be launched on November 4th or 11th because WP8 is not coming out until November and AT&T releases it's new phones on Sunday.

The Lumia 820 will probably be $99 and also release in November.

grayscale said,

Why can't they just wait until they can actually immediately start selling the phone before announcing it?

Because announcing your new phone 4-6 weeks after the iPhone 5 has been on sale means that even fewer people are going to hold off on their next iPhone purchase. By getting the hardware capabilities and accessories out now some people may hold off on buying another phone for the next 2 months.

This also gives them a chance to come out and grab new headlines in October when they announce the price and release date.

Edited by Avatar Roku, Sep 6 2012, 12:24am :

Avatar Roku said,

Because announcing your new phone 4-6 weeks after the iPhone 5 has been on sale means that even fewer people are going to hold off on their next iPhone purchase. By getting the hardware capabilities and accessories out now some people may hold off on buying another phone for the next 2 months.

This also gives them a chance to come out and grab new headlines in October when they announce the price and release date.

Sorry but this logic (MS/Nokia not yours) is flawed. Getting actual devices out there first is what will determine which device most people will buy. What is the point of rushing out announcing a product you can't sell for a few months when the competition is announcing and selling almost immediately.

Sounds to me like having the message out there first is what they think they need but it isn't!

What they need is to have product for sale first ! What the h3ll gives with MS/Nokia not understanding this?

Isn't it enough that there are several years behind? Do they have to keep releasing devices after all of the competition has had a head start each time!????

The real question should be why are MS/Nokia always releasing after the competition?