Finally Nvidia has heard our pleas: The GTX 280 is the first real reworking of the G8x architecture. And, yes, breaking with tradition, "GTX" is a prefix for this new architecture. Now we know the company's modus operandi: Introduce a new architecture on a proven engraving process.
A new generation, a new name. Using the "10,000" place for a series name seems to bother GPU manufacturers. Whereas ATI solved the problem by introducing Roman numerals, Nvidia has completely changed its card nomenclature. Now we have the GeForce 200 GTX.