Oops! Microsoft pulls Surface pricing page. [Update]

Earlier today, Microsoft accidentally pushed live the Surface pricing page but then quickly realized its mistake and hid the page. This was surely an honest mistake and the page was not supposed to go live until a later point in time but unfortunately for the individual who made the mistake, the Internet is quick to notice these kinds of things and this was surely a large gaffe by the Microsoft website team.

Now, while the pricing is likely locked in at the points pushed out earlier today, it is fun to do a little speculation and drum up a few conspiracy theories. What if Microsoft knew that if they pushed out a pricing page with inflated prices this morning, knowing that the Internet would spot this mistake, but later in the day pushed out the real pages with lower price points? It would create an instant, "$499 was a good price point but dang, $399 is a heck of a lot better" reaction from consumers.

While we doubt that Microsoft would play with our hearts like this, it would be an interesting PR move to generate a lot of noise in a very short time frame  We do suspect the prices pushed earlier are accurate and do not think Microsoft would intentionally use such a tactic, but hey, anything is possible.

While we wait for the page to go live once again, are you happy with the leaked price points or do you think Microsoft overshot its market?

Update: Microsoft has now released a press release officially announcing the prices, confirming the original pricing we saw. The website to pre-order will be made available shortly.

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if it was £350-£400 for the 32GB with touch cover I would have sold my Nexus 7 & bought...but never mind

Las to the comments about pricing. They should be doing the preorders at $50 off. Then the regular price at 499, 599, 699.

What's the point of preordering if only secure u will get one. I don't see that being the case here. I can see my self going to Microsoft store an walking in an getting one at anytime. I could be wrong , but I gues we will see

Las to the comments about pricing. They should be doing the preorders at $50 off. Then the regular price at 499, 599, 699.

What's the point of preordering if only secure u will get one. I don't see that being the case here. I can see my self going to Microsoft store an walking in an getting one at anytime. I could be wrong , but I gues we will see

Well, iPad and Android tablet just won over WinRT. Both offer much more content in their store and both can be have with better spec (Retina or FullHD) for the same price.

While it's interesting to see that Microsoft think they can play with the big boys, they don't have the musscle to win (nothing of value in the app store). The only thing going for Surface is the included Office 2013.

The only reason it's so expensive is to pay for the ridiculous amount of advertising they've spent on it. They reckon Microsoft is spending nearly half a billion dollars advertising the Surface.

So this means MS is treading into Apple profit margin territory of at least 100% markup. Bet the stock holders think that's a good move. Until they notice that sales will be pretty low. Yeah, not among the fanbois naturally

I could live with this pricing but I wouldn't mind seeing a price drop as I'm holding out for a PRO and seeing a lower RT price would hopefully mean a lower PRO price.

it is OK pricing wise but nothing spectacular. if they want to play catch up, and they are, they need to rock the market. no they need to blow the market away. this means sell it at a loss and recup in software.

take 150 dollars of each model and offer a 16gb model at 299 and you got a deal.

Does anybody else think $499 is slightly too high of a price for the starter RT? If they are able to undercut the iPad by even $50, this thing will probably sell like hotcakes. I figured the RT was Microsoft's chance at stealing away marketshare from Apple, but at the same price point, I think that will be very difficult for them.

Astra.Xtreme said,
Does anybody else think $499 is slightly too high of a price for the starter RT? If they are able to undercut the iPad by even $50, this thing will probably sell like hotcakes. I figured the RT was Microsoft's chance at stealing away marketshare from Apple, but at the same price point, I think that will be very difficult for them.

The base model is $100 cheaper than the equivalent iPad.

Astra.Xtreme said,
Does anybody else think $499 is slightly too high of a price for the starter RT? If they are able to undercut the iPad by even $50, this thing will probably sell like hotcakes. I figured the RT was Microsoft's chance at stealing away marketshare from Apple, but at the same price point, I think that will be very difficult for them.

For me, the fact that at $499 it doesnt come with the keyboard makes it a bit pricey.

The Gunslinger said,

For me, the fact that at $499 it doesnt come with the keyboard makes it a bit pricey.

Yeah, that's definitely a huge bummer.

I would say $399 was a better price. also $120 for a cover seems a little bit pricey. I think at this point they should not think all about revenue because the whole platform is new and there is a chance that all fail together. selling ten times more is better than making profit on smaller portion sacrificing the entire ecosystem/ I am sure they know that/

S3P€hR said,
I would say $399 was a better price. also $120 for a cover seems a little bit pricey. I think at this point they should not think all about revenue because the whole platform is new and there is a chance that all fail together. selling ten times more is better than making profit on smaller portion sacrificing the entire ecosystem/ I am sure they know that/

They did it with the xbox for a few years, so yes. one would hope that they understand.

Ad Man Gamer said,

They did it with the xbox for a few years, so yes. one would hope that they understand.

Completely different industries. Sony was the only other major player at the time (generally) and they knew they could make their money back overtime and through games and services.

The fact is Windows tablet devices are back and they aren't going anywhere its really just a matter of whether RT soars to glory or falls flat and I suspect their research indicated that people would buy these for brand recognition, being unique (something thats starting to work against apple) and being a quality device (you look at it and can see its quality without even having held one).

I would have loved a cheaper one and still think they could have thrown in the case for preorders but I understand why they didn't do the subsidise model and don't think they need to.

Poor performance, poor battery life and consumers wigging out when they can't install x86 apps are about the only potential threats to WinRT's success.

Osiris said,

Completely different industries. Sony was the only other major player at the time (generally) and they knew they could make their money back overtime and through games and services.

The fact is Windows tablet devices are back and they aren't going anywhere its really just a matter of whether RT soars to glory or falls flat and I suspect their research indicated that people would buy these for brand recognition, being unique (something thats starting to work against apple) and being a quality device (you look at it and can see its quality without even having held one).

I would have loved a cheaper one and still think they could have thrown in the case for preorders but I understand why they didn't do the subsidise model and don't think they need to.

Poor performance, poor battery life and consumers wigging out when they can't install x86 apps are about the only potential threats to WinRT's success.

I understand that they are completely different industries. But with the introduction of the App Store, it has opened up an avenue for Microsoft to start making up their losses through app commission and music sails.

Ad Man Gamer said,
The Windows Facebook page has just announced that the Surface page has something to share soon...
What could it be?

haha we wonder

Crumms said,
Any speculation on whether you will be able to install windows 8 pro on the RT device?

ARM hardware != x86 hardware. So no, not ever.

It does share the same hardware as some android device so theres a hope it could be rooted and you could be rocking the sexist ICS,.

Not sure why people are shocked at the price. We've known for a while now that it would be on par with other devices. This is also a flagship device, not some bargain bin special.

Dot Matrix said,
Not sure why people are shocked at the price. We've known for a while now that it would be on par with other devices. This is also a flagship device, not some bargain bin special.

Exactly, considering the OEM pricing of some of the tablet devices should have also been a fair indication. I am surprised thatf or pre-orders or initially maybe a touchcover could have been included or something but yeah I agree the pricing should have come as no shock.

Only other thing they really could have done would have been to have a 16GB model but that would probably leave sweet FA free space with the OS.

I was really expecting $399 so I'm a little shocked that even at $499 it does not include the keyboard.

Having said that, I do think $499 - $599 is in line with the market. I just don't think they are going to set the world on fire with sales.

If MS decides to change the prices cheaper after realeasing this then they are officially cool. $399 really would and should have been the price here. I'm still going to buy one with keyboard asap, but they really should knock it down $100.

QuadForce said,
You'll be waiting a LONG time

Not if the comments in this thread are anything to go by,

Some people really thought they'd get an i5 tablet for under 1k

They must be selling the Surface at a pretty low margin if they're marking up the keyboard at $100+.

Not that I would complain -- if I wanted to save money, I can do without the cover! FWIW, a separate Bluetooth keyboard costs $70 at your average retail store.

The price of the cover/keyboard does seem high (and it probably is) but that's an optional purchase. I still want one, though!

Please don't price Surface Pro too high Microsoft, otherwise I might have to shop elsewhere.

Lol is this article for real. Put your tin foil hat away.
Those are the prices and we should have seen this coming looking at the prices OEMs were setting (Way overpriced imo/ dont have a hope in hell of competing with the ipad) dont expect them to change.

That keyboard is innovative and it's a good price for such innovation. Other crappy keyboards not even close to this thinness is the same price or more.

Would love for MS to give a surprise pricing readjustment. I am happy with current pricing.

I'd be happy with my heart being played with in such a way, although I don't think the price was too high anyway...

ahhell said,
Oops.
It's $120 for the cover with actual keys.
I'm a bit surprised that the touch cover isn't a standard feature.

It is, but not in the 'without touch cover' SKU. not offering that would have been silly.

ahhell said,
Oops.
It's $120 for the cover with actual keys.
I'm a bit surprised that the touch cover isn't a standard feature.

actually it shows $120 for touch cover and $130 for type cover which is too pricey in my opinion.

djdanster said,
$399 ~ £309. Okish price.

If it was around £300 then that would be fine but with the cover (which is what most people are interested in) you're looking at £450 ($600 = £372, +VAT at 20%). That's more expensive than the iPad, yet the screen is a fraction of the resolution and the WinRT app ecosystem is embryonic at this stage.

If the $600 price tag for the keyboard version is accurate then I can't see it being a success.

Maybe they leaked these prices to test the waters (see what the reaction would be) Maybe they will lower them... Maybe? (one can dream).

QuadForce said,
Maybe they leaked these prices to test the waters (see what the reaction would be) Maybe they will lower them... Maybe? (one can dream).

Microsoft lower the dang price!

(some students really can't afford that, plus my dad is used to buying computers at low prices)

ians18 said,

Microsoft lower the dang price!

(some students really can't afford that, plus my dad is used to buying computers at low prices)

A few weeks ago everyone was freaking out because they thought it was going to cost a lot more than an iPad. Now that it looks like it is going to cost about the same (or less if you figure the 32GB price point) people still say it is too much?? I don't get it.

Keep in mind that the keyboard/cover is not something the iPad comes with. The standard apple cover is seperate and costs $50 ($80 for leather) and the popular cover/keyboard is about $100.

sphbecker said,

The standard apple cover is seperate and costs $50 ($80 for leather) and the popular cover/keyboard is about $100.

yes, leather, i'll wait for the pro version eventually got a leather back type cover sometime next year.

bkydcmpr said,

yes, leather, i'll wait for the pro version eventually got a leather back type cover sometime next year.

You're gonna wait so that you can get a leather type cover that is functionally no different than there normal ones, but will cost a lot more? Wow.

ians18 said,

Microsoft lower the dang price!

(some students really can't afford that, plus my dad is used to buying computers at low prices)

What? When I was a student, a Pentium 166 with a monitor was $2500.

Look, there are always options. If one can't afford this, you always have the laptops at Wal-Mart and other retailers for around 250-300, not to mention deals at Black Friday and other sales.