Oops! Microsoft pulls Surface pricing page. [Update]

Earlier today, Microsoft accidentally pushed live the Surface pricing page but then quickly realized its mistake and hid the page. This was surely an honest mistake and the page was not supposed to go live until a later point in time but unfortunately for the individual who made the mistake, the Internet is quick to notice these kinds of things and this was surely a large gaffe by the Microsoft website team.

Now, while the pricing is likely locked in at the points pushed out earlier today, it is fun to do a little speculation and drum up a few conspiracy theories. What if Microsoft knew that if they pushed out a pricing page with inflated prices this morning, knowing that the Internet would spot this mistake, but later in the day pushed out the real pages with lower price points? It would create an instant, "$499 was a good price point but dang, $399 is a heck of a lot better" reaction from consumers.

While we doubt that Microsoft would play with our hearts like this, it would be an interesting PR move to generate a lot of noise in a very short time frame  We do suspect the prices pushed earlier are accurate and do not think Microsoft would intentionally use such a tactic, but hey, anything is possible.

While we wait for the page to go live once again, are you happy with the leaked price points or do you think Microsoft overshot its market?

Update: Microsoft has now released a press release officially announcing the prices, confirming the original pricing we saw. The website to pre-order will be made available shortly.

Report a problem with article
Previous Story

Microsoft Surface price revealed, starts at $499

Next Story

Microsoft will "have something" at CES 2013

58 Comments

View more comments

Crumms said,
Any speculation on whether you will be able to install windows 8 pro on the RT device?

ARM hardware != x86 hardware. So no, not ever.

It does share the same hardware as some android device so theres a hope it could be rooted and you could be rocking the sexist ICS,.

Ad Man Gamer said,
The Windows Facebook page has just announced that the Surface page has something to share soon...
What could it be?

haha we wonder

I would say $399 was a better price. also $120 for a cover seems a little bit pricey. I think at this point they should not think all about revenue because the whole platform is new and there is a chance that all fail together. selling ten times more is better than making profit on smaller portion sacrificing the entire ecosystem/ I am sure they know that/

S3P€hR said,
I would say $399 was a better price. also $120 for a cover seems a little bit pricey. I think at this point they should not think all about revenue because the whole platform is new and there is a chance that all fail together. selling ten times more is better than making profit on smaller portion sacrificing the entire ecosystem/ I am sure they know that/

They did it with the xbox for a few years, so yes. one would hope that they understand.

Ad Man Gamer said,

They did it with the xbox for a few years, so yes. one would hope that they understand.

Completely different industries. Sony was the only other major player at the time (generally) and they knew they could make their money back overtime and through games and services.

The fact is Windows tablet devices are back and they aren't going anywhere its really just a matter of whether RT soars to glory or falls flat and I suspect their research indicated that people would buy these for brand recognition, being unique (something thats starting to work against apple) and being a quality device (you look at it and can see its quality without even having held one).

I would have loved a cheaper one and still think they could have thrown in the case for preorders but I understand why they didn't do the subsidise model and don't think they need to.

Poor performance, poor battery life and consumers wigging out when they can't install x86 apps are about the only potential threats to WinRT's success.

Osiris said,

Completely different industries. Sony was the only other major player at the time (generally) and they knew they could make their money back overtime and through games and services.

The fact is Windows tablet devices are back and they aren't going anywhere its really just a matter of whether RT soars to glory or falls flat and I suspect their research indicated that people would buy these for brand recognition, being unique (something thats starting to work against apple) and being a quality device (you look at it and can see its quality without even having held one).

I would have loved a cheaper one and still think they could have thrown in the case for preorders but I understand why they didn't do the subsidise model and don't think they need to.

Poor performance, poor battery life and consumers wigging out when they can't install x86 apps are about the only potential threats to WinRT's success.

I understand that they are completely different industries. But with the introduction of the App Store, it has opened up an avenue for Microsoft to start making up their losses through app commission and music sails.

Does anybody else think $499 is slightly too high of a price for the starter RT? If they are able to undercut the iPad by even $50, this thing will probably sell like hotcakes. I figured the RT was Microsoft's chance at stealing away marketshare from Apple, but at the same price point, I think that will be very difficult for them.

Astra.Xtreme said,
Does anybody else think $499 is slightly too high of a price for the starter RT? If they are able to undercut the iPad by even $50, this thing will probably sell like hotcakes. I figured the RT was Microsoft's chance at stealing away marketshare from Apple, but at the same price point, I think that will be very difficult for them.

The base model is $100 cheaper than the equivalent iPad.

Astra.Xtreme said,
Does anybody else think $499 is slightly too high of a price for the starter RT? If they are able to undercut the iPad by even $50, this thing will probably sell like hotcakes. I figured the RT was Microsoft's chance at stealing away marketshare from Apple, but at the same price point, I think that will be very difficult for them.

For me, the fact that at $499 it doesnt come with the keyboard makes it a bit pricey.

The Gunslinger said,

For me, the fact that at $499 it doesnt come with the keyboard makes it a bit pricey.

Yeah, that's definitely a huge bummer.

it is OK pricing wise but nothing spectacular. if they want to play catch up, and they are, they need to rock the market. no they need to blow the market away. this means sell it at a loss and recup in software.

take 150 dollars of each model and offer a 16gb model at 299 and you got a deal.

I could live with this pricing but I wouldn't mind seeing a price drop as I'm holding out for a PRO and seeing a lower RT price would hopefully mean a lower PRO price.

So this means MS is treading into Apple profit margin territory of at least 100% markup. Bet the stock holders think that's a good move. Until they notice that sales will be pretty low. Yeah, not among the fanbois naturally

The only reason it's so expensive is to pay for the ridiculous amount of advertising they've spent on it. They reckon Microsoft is spending nearly half a billion dollars advertising the Surface.

Well, iPad and Android tablet just won over WinRT. Both offer much more content in their store and both can be have with better spec (Retina or FullHD) for the same price.

While it's interesting to see that Microsoft think they can play with the big boys, they don't have the musscle to win (nothing of value in the app store). The only thing going for Surface is the included Office 2013.

Las to the comments about pricing. They should be doing the preorders at $50 off. Then the regular price at 499, 599, 699.

What's the point of preordering if only secure u will get one. I don't see that being the case here. I can see my self going to Microsoft store an walking in an getting one at anytime. I could be wrong , but I gues we will see

Las to the comments about pricing. They should be doing the preorders at $50 off. Then the regular price at 499, 599, 699.

What's the point of preordering if only secure u will get one. I don't see that being the case here. I can see my self going to Microsoft store an walking in an getting one at anytime. I could be wrong , but I gues we will see

if it was £350-£400 for the 32GB with touch cover I would have sold my Nexus 7 & bought...but never mind

Commenting is disabled on this article.