Oprah Winfrey: Surface is one of my 'Favorite Things'

When Oprah Winfrey used to host a daily talk show, one of her most anticipated episodes was her yearly "Favorite Things". The people in the audience for these episodes always got tons of free, and usually expensive, items to take home, and any product named by Oprah as one of her "Favorite Things" usually saw massive sales increases.

Oprah shut down production of her talk show over a year ago, but she still is in charge of a huge media empire, including her own cable TV channel, the Oprah Winfrey Network (OWN). Now her official website has posted up her 2012 "Favorite Things" list and the Surface tablet from Microsoft happens to be one of them.

In the listing, Oprah writes:

The Surface, Microsoft's first tablet, feels like a Mercedes-Benz to me, people! The full-size keyboard built right into the cover makes work easy, the very smart kickstand makes watching a movie or Skyping a friend a delight, the less than a pound-and-a-half weight makes a great alternative to a laptop, and the many other features make it fun for work and play. Now, that's a wowser!

We have already reported that OWN has its own Windows 8-RT app. This week, the network has released a second app, Oprah: Live Your Best Life, which lists Oprah, once again, as its developer. This app offers up information about health and food, along with more information about Oprah herself.

Source: Oprah Favorite Things list | Image via OWN

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...and it is not just the U.S.G., but also the so called "Celebrities" who just love to control the masses.

Since the Oprah went off of FREE TV she found out how "loyal" her fans were. They were only loyal when it didn't cost them anything to watch her stupid show.
Her 15 minutes of fame have faded faster than Algore's.

naap51stang said,
Since the Oprah went off of FREE TV she found out how "loyal" her fans were. They were only loyal when it didn't cost them anything to watch her stupid show.
Her 15 minutes of fame have faded faster than Algore's.

15 minutes??? Try 30 years.

Just another paid endorsement by Microsoft. I will bet Oprah got millions for adding that. In real life maybe she uses Android?

Oprah: You get a Surface and you get a Surface. Everybody gets a surface.
Me: I don't want it. How much can I sell it for?
Oprah: $499
Me: Sweet. Runs to get an iPad 4.

WalterEgo404 said,
Oprah: You get a Surface and you get a Surface. Everybody gets a surface.
Me: I don't want it. How much can I sell it for?
Oprah: $499
Me: Sweet. Runs to get an iPad 4.

ipad sux

I have absolutely no idea what makes Oprah such an asset for product endorsement (never seen a show, and I've only seen brief clips of her), but rock on for Microsoft I guess.

Intrinsica said,
I have absolutely no idea what makes Oprah such an asset for product endorsement.

She adored by millions of women aged 27-55 in the US and Canada. She can make or break a product, simply by having an opinion.
Considering women are responsible for 85% of household spending in North America, this is big news.

If anyone seriously believes that companies don't buy their way into Oprah's 'Favourite Things' list then they are deluded. She is a business-woman first and foremost. And apart from that, it's taken what, a week maybe for it to become her favourite thing? Yeah right. Wake up.

TheDogsBed said,
If anyone seriously believes that companies don't buy their way into Oprah's 'Favourite Things' list then they are deluded. She is a business-woman first and foremost. And apart from that, it's taken what, a week maybe for it to become her favourite thing? Yeah right. Wake up.

Your missing the point though, we don't know if Oprah really thinks surface is great or not, that's speculation (and even if paid does not mean she doesn't think its a great product). The main point here is it will increase sales, it just will.

TheDogsBed said,
If anyone seriously believes that companies don't buy their way into Oprah's 'Favourite Things' list then they are deluded. She is a business-woman first and foremost. And apart from that, it's taken what, a week maybe for it to become her favourite thing? Yeah right. Wake up.

There hasn't been any evidence that companies pay to be included in her favorite things. They only involvement is after she has picked items, the companies provide free products to be given away, which is a cost to them, after her selection was made.

Oprah has enough money and credibility to think that a company could get her to support something she truly doesn't like is rather myopic.

Sure there are the outliers that are only about money, but when most people hit a certain level of wealth they are no longer influenced or care about monetary endorsements.

With Oprah's wealth well above any reasonable level of being 'bought', it is highly unlikely that Microsoft paid her anything. They possibly gave her and her people free copies of the Surface, but this is fairly common, as Apple has given her products in the past, with Oprah even not adding their products to the favorite list.

To assume that because she is a business person, is missing the point that she and others consider her 'voice' on issues and products to worth more money than what anyone could provide.

It is like this, how much do you think Apple would have to pay Bill Gates to endorse one of their products? They don't have the money, as Gates is above a purchase price. So is Oprah.

Also consider how much would it have taken for Microsoft to pay Steve Jobs to have endorsed Microsoft Windows? Even with the Microsoft bailout of Apple (twice), this didn't happen with the exception of Apple NEEDING Office for their platform at the time and IE for their platform, which was a part of the agreement that Microsoft MUST continue to create the product. In the end they were the only things Steve Jobs gave any endorsement, and it was in the context to demonstrate that the Mac platform was not dead.

We can all be cynical, but to think that someone worth about 3 billion could be 'paid off' to support something they really don't like is a bit beyond cynical.

Possible yes, probable, no... Especially when there has been virtually no history of Oprah ever letting companies or even her own advertisers influence her Favorite Things product selections.

I can't imagine Microsoft could pay her enough for that. This late in the game I can't even imagine the benefit she would gain doing something that could tarnish her "favorite things".

tl;dr, prolly has too much money for bribes

thenetavenger said,
Oprah has credibility. To think that a company could get her to support something she truly doesn't like is rather myopic.

And that is why she is the authority on spending for women aged 27-55.
Sales will soar.

I agree this is way better than being injected into tv shows like there are doing now with this and skydrive. O has power over products, I am sure sales will go up at least a few percentage points because of this.

as a side note, i have no issues with shows using technology as long as it is NAMED. Nikon and iphones are in CSI and they never talk about those brands, just use them. Hawaii 5-0 and NCSI will blatantly state what product they are using.

this alone should help propel sales, many would be seeing the funky street dance style advert and other bits, but its still unproven. Someone like Oprah adding their own seal of approval is going to be enough to tip people over the edge (no I'm not including anyone that visits tech sites daily, I'm talking about the masses out there that are 100% or near enough reliant on advertising and image to form buying opinions, the vast majority of iPad owners are in this group I believe).

subcld said,
Now we have Oprah on windows 8 Surface and Jessica Alba on windows phone 8
I'd like Jessica on my Surface any day

Well I got a surface today and its one of my favorite things. If this was on her show it would definitely up the profile of the surface. Maybe MS should partner with the Ellen show and her Christmas deal she does.

NeoNut said,
They couldn't pay her enough to include a Bing reference in the quote.

Do you really think Oprah needs to be paid any money by Microsoft? She may have been paid, but she really doesn't need more money, and I'm sure she's aware of that. Unless she wanted to give any of that pay to charity, perhaps.

LUTZIFER said,
lol!! I was just coming here to say that too.
Oprah can **** on something and make it worth millions.

Never before have I wanted to be **** on until today. Damn.

moloko said,
Hmm, this would be my second time.

I'd go for it but i would want Tom Selek or Hasselhof in corner watchin.
Or at least Paula Poundstone flickin her bean..

If Oprah can't push your product, I don't think there's any hope left for you. Surface Christmas sales expectations may have just increased.

Tha Bloo Monkee said,
since when was Oprah Winfrey's biased opinion considered news?

I think you're new here if this surprises you on Neowin.

Tha Bloo Monkee said,
since when was Oprah Winfrey's biased opinion considered news?

You're kidding, right? Opera is the voice of god for many middle aged women. Whatever she says, goes. She has made and broke people over night from the comments she's made.

shockz said,

You're kidding, right? Opera is the voice of god for many middle aged women. Whatever she says, goes. She has made and broke people over night from the comments she's made.

Opera comes from men too!