Orange launches mobile app shop in Europe

Christophe Francois, Vice President Mobile Multimedia at Orange took to the stage at this years Le Web 2009 to announce the Orange App Shop.

Initially the service will be available in the UK and France but will roll out to Spain, Poland, Romania, Switzerland, Slovakia, Belgium, Austria, Moldova and Portugal next year. The Orange App Shop will offer 5,000 applications, games, ringtones and wallpapers for multiple devices. The App Shop is designed to be multi platform and multi device. Orange plan to bake a home-screen icon into Orange smartphone and feature phone devices to provide access to the shop.

Francois described the App Shop as "providing local services" for local regions. The service will be distributed to 1 million phones wirelessly by the end of December and will come preloaded on devices such as the Nokia 6700 and Sony Ericsson W995. According to The Telegraph, Orange plans to expand the service to Samsung, LG, HTC, Motorola and BlackBerrys devices soon.

The following handsets will automatically receive the update:

  • Nokia 6303
  • Nokia 6700
  • Sony Ericsson C510
  • Sony Ericsson C905
  • Sony Ericsson W595
  • Sony Ericsson W910i
  • Sony Ericsson W995
  • Sony Ericsson Yari

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App shop? Looks more like Photoshop in that image ^^

And, wouldn't that just be an online webpage where you can buy all sorts of stuff and not an actual app? Sony Ericsson has had that for aaaaaaaaaaaaaaaages.

njlouch said,
O2 have had one for years, like 5+ years - just "App Stores" weren't big business back then.

Yer, isn't just a relaunch of it?

When will the madness stop? Didnt vodafone open one as well? Anyway I guess it's better to sell something that might be useful to the user than profitting off silly ringtones

Vodafone has had an app shop for years, Vodafone Live. Ringtones, wallpapers, games etc is available on it as well as streamed TV. Apple just advertised it better and gave the "App Store" name.