Report: Apple to sell 7" iPad for $200 to $250

According to a recent report, Apple will be releasing a smaller version of its industry-leading iPad tablet. The new version will feature a 7" screen and will cost between $200 and $250. Apple is said to be targeting an October 2012 release for the new tablet.

Rene Richtie of iMore reports that sources have informed him the new Apple tablet will essentially be the same as its 9.7" counterpart, just at a smaller size. Richtie believes this would mean the latest iPad's resolution of 2048x1536 would also be present on the new, smaller iPad. Rumors of a smaller iPad have been swirling for years - in fact, we reported on just such a rumor a few weeks ago, which also suggested a similar price tag - but Apple has steadfastly refused to confirm a smaller iPad would ever be made.

The smaller iPad would be going against the Amazon Kindle Fire, the Android tablet market leader. The Fire currently sells for $199 through Amazon.com as well as some bricks-and-mortar retail outlets, although Target recently confirmed it will no longer sell the tablet. The Kindle Fire holds 54.4% of the Android tablet market as of February, according to a market analysis released last month.

Steve Jobs was famously adamant about a 7" tablet being too small for consumers, saying such a size would never resonate with consumers. "It's meaningless unless your tablet also includes sandpaper, so that the user can sand down their fingers to around one quarter of their present size," Jobs said in 2010.

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<yawn> Meanwhile, I'm enjoying my HTC Flyer 16GB Wi-Fi, a 7" tablet with excellent battery life, a microSD slot (which is rocking a 64GB card at the moment), full USB connectivity to Windows/Mac/Linux without additional software (drag/drop file copying), a customized Honeycomb ROM that is super smooth, dual cameras, a smart pen, and a browser that can handle any Adobe Flash website with no problem. And I paid about $200 for it. iPad pales in comparison.

Can't see it being priced that low! the iPod touch starts at $200! try $300-400 and yet again. Apple keep stum about their products, I'll believe it when I see it.

laserfloyd said,
Jobs is rolling over in his grave (or urn or whatever).

I think they preserved parts of him in hopes of creating a cyborg to fight the androids.

price seems off, considering an iPod touch cost more than that by size comparison and features... at $199 for the smallest iPod touch, to make it $1 more for a 7" tablet that has more to it would be odd, even $50 more still seems odd... double the screen size, have more abilities... I can't see Apple doing that for only $50 more... $100 more maybe then it would be less then the smallest iPad out now but more then the iPod touch by a bit

The same, but small and half the price. If it is half the price it will have to be completely different spec, otherwise no-one will buy the bigger one. A screen size difference in terms of market could only alter the device price by $50 to make sense to the consumer.

lt8480 said,
The same, but small and half the price. If it is half the price it will have to be completely different spec, otherwise no-one will buy the bigger one. A screen size difference in terms of market could only alter the device price by $50 to make sense to the consumer.

Well with a smaller screen and presumably lower resolution, they wouldn't need it to be quite as powerful as the larger version.

So they will make a smaller tablet that will be same/similar spec to the ipad 2 or 3, but sell it for 100-200 dollars less? They'd be better selling the iPad 2 for 250-300 dollars.

Highly unlikely if you ask me.

Wow! It's as if I woke up in a parallel universe where the god of AppOlympus Stevus Jobus had never said there was no market for a 7" tablet... brrrr... Weird...

I see this selling no less that 300$ if made. With a screen like the Ipad2. Everything else will be the same as New Ipad. Also I do not see them making a MBA under 999$.

S. Jobs is turning in its grave, cheap is not the way for apple... they should say they fit so much into so little space and charge extra.... that would put a smile on S. Jobs face

Now its just Applcer

How many garbage rumours about smaller, cheaper iPhones and ipads do we need?

I know they're not actually rumours that originate from Neowin, but posting this crap over and over again when it doesn't come close to being true even once makes you lose credibility.

I've read about iPhone and iPad nano type devices on this site since the respective devices were very first released.

Please stop - its boring now.

Hardcore Til I Die said,
How many garbage rumours about smaller, cheaper iPhones and ipads do we need?

I know they're not actually rumours that originate from Neowin, but posting this crap over and over again when it doesn't come close to being true even once makes you lose credibility.

I've read about iPhone and iPad nano type devices on this site since the respective devices were very first released.

Please stop - its boring now.

The rumours about Apple on Neowin are few and far between these days.

Uplift said,

The rumours about Apple on Neowin are few and far between these days.

Whilst they have died down, they're still rumours with no substance whatsoever. It's like they're copying and pasting articles from last year, because I've definitely seen similar ones before.

I think news website should wait until there's some actual evidence before regurgitating lies all over the net.

Will they also be providing the sandpaper in the box?

Steve Jobs:
"smaller tablets are meaningless unless your tablet also includes sandpaper so that the user can sand down their fingers to around one quarter of their present size". And I agree with Steve.

I use my 7" tablet with no problem. It's a great size for reading e-books, surfing the web, etc. yet without the case could actually fit in my pocket. IMO the 10" ones are just too cumbersome.

I kind of agree. 7" might be too small. But an 8" tablet, I think, would be a perfect size.

10" does feel like too much sometimes.

Why? It's not as if the Kindle Fire is giving them a run for their money when they sold 11 million of them last quarter. Amazon refuses to announce what the Fire sold.

ShiZZa said,
keep in mind they are looking to sell a new air at the 700-800 price range.

Keep in mind that an iPhone costs $600 and the cheapest iPad you can get is $500...

ShiZZa said,
keep in mind they are looking to sell a new air at the 700-800 price range.

Which has what to do with a €200 iPad?

rfirth said,

Keep in mind that an iPhone costs $600
If you buy it off contract, like most smartphones, yeah, it'll be expensive. On contract, the 4S starts at $199, the 4 at $99, and the 3GS is free. Which is competitively priced.

There is no way Apple is going to sell it for that price. It is a well known fact that Apple prices their products at a much higher rate than everyone else.

That is unless Tim has decided to do things differently.

No. I just don't believe that resolution would be similar to iPad 3. It doesn't make any business sense and also probably retina display won't be there as well.

But, it will still be a great tablet with a huge ecosystem, low pricing and more comfortable 7" factor working in favor of it. Looking forward to it!

Mohitster said,
No. I just don't believe that resolution would be similar to iPad 3. It doesn't make any business sense and also probably retina display won't be there as well.

But, it will still be a great tablet with a huge ecosystem, low pricing and more comfortable 7" factor working in favor of it. Looking forward to it!

1024x768 would be fairly crisp at this size, not retina crisp but better than the original iPad so maybe they could happily get away with it.

Aletheia said,
As an anti-Apple guy, if Apple makes 7" iPad for $200.00 or so, then I am getting one... grudgingly.

Same here, but I'm wondering if there will be any limitations in terms of OS.

Shockingly profitable...for me, the iPhone is too small to surf... The iPad sometimes too big to pack, so a 7' would seem perfect.

NoLiMiT06 said,
Apple sell something for cheap... Shocking lol.

if its released it will be 299 minimum.. They dont want their products to look cheap ..

NoLiMiT06 said,
Apple sell something for cheap... Shocking lol.

The iPad has been competitively priced from the get-go.