Rumour: Apple to release HDTV this year

The Apple rumour mill is at full steam again with news from Apple Insider that the world renowned electronics company may release a high definition television later this year and, by doing so, take a little bit of the $100b market. Brian White, an analyst at Ticonderoga Securities, attended the China electronics trade show recently and said that he found information about 'Smart TV' which pointed towards the possibility of Apple launching a TV, maybe by the end of the year.

White also said that, although it has been speculated that Apple would enter the LCD market, the manufacturer now seems to be "moving down this path at a faster pace than the market expected", "our research suggests this Smart TV would go well beyond the miniature $99 second-generation Apple TV that the company released last fall and provide a full-blown TV product for consumers."

"The combination of Apple's powerful ecosystem, industrial design savvy, powerful brand and ability to reinvent product categories could make Apple a powerful force in the TV world over the next few years," he added.

Previously an analyst from Piper Jaffray, Gene Munster, had claimed on numerous occasions that Apple will make a TV and that it will be available within the next two to three years, starting at around $2,000, "As connected TVs gain traction, software, content and portability will become the key differentiators and Apple is uniquely positioned to deliver a premium all-in-one solution" Munster said.

Of course Apple is no stranger to making televisions and if the rumoured product is released it will be interesting to see how far the company goes to integrate their existing technologies and products in order to deliver an all-in-one 'connected' service, and how much of a dent this product would make in the ever-expanding television market.

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Regardless of what the naysayers er... say... I'm sure it'll look nicer than most TV's on the market and if it comes with an AppleTV built in and it packs enough features and high enough quality to compete with the higher end Sony stuff (for example), Apple will sell plenty of these no problem. Can't wait to see it.

Interesting, will be much more exepensive that anything else on the market at the time, so will more likely flop in regards to the average tv buyer

eilegz said,
1080p, glass free 3D , with big Retina display plus gorilla glass.

I hope

Retina display, hmm. There are a lot of HDTV technologies that are far beyond the Retina display, and have been for several years now. (Do people really buy the Retina display marketing this easily?)

As a side note, if an HDTV was made by Apple, it would be a massive loss in quality, as we would assume it would be running iOS, and neither iOS or OS X can produce greater than 8bpp. Most HDTVs have 10, 12, and 16bpp display technologies, and the only OS that can drive these color depths is Windows 7.

3D - Well, not Apple's strong suit, and something iOS would have inherent trouble with without a revamped video model.

Gorilla Glass? Apple doesn't use Gorilla Glass, they instead tried to create their own variation of the technology which is not as durable as Gorilla Glass. This is why you can scratch an iPhone4 or break the Glass far easier than you can a ZuneHD that uses true Gorilla Glass.

thenetavenger said,

Retina display, hmm. There are a lot of HDTV technologies that are far beyond the Retina display, and have been for several years now. (Do people really buy the Retina display marketing this easily?)

As a side note, if an HDTV was made by Apple, it would be a massive loss in quality, as we would assume it would be running iOS, and neither iOS or OS X can produce greater than 8bpp. Most HDTVs have 10, 12, and 16bpp display technologies, and the only OS that can drive these color depths is Windows 7.

3D - Well, not Apple's strong suit, and something iOS would have inherent trouble with without a revamped video model.

Gorilla Glass? Apple doesn't use Gorilla Glass, they instead tried to create their own variation of the technology which is not as durable as Gorilla Glass. This is why you can scratch an iPhone4 or break the Glass far easier than you can a ZuneHD that uses true Gorilla Glass.

Typical Apple bashing. Just because you hate Apple, it doesn't mean their products are crap. (It's true the other way round too. Just because you love them, it doesn't mean they are great)

Alvi M. said,

Typical Apple bashing. Just because you hate Apple, it doesn't mean their products are crap. (It's true the other way round too. Just because you love them, it doesn't mean they are great)

Oh right, having an opinion that differs from yours is "Apple bashing".
We understand now.

Alvi M. said,

Typical Apple bashing. Just because you hate Apple, it doesn't mean their products are crap. (It's true the other way round too. Just because you love them, it doesn't mean they are great)

You clearly fail to understand he just took an honest analysis of Apple's usual actions and technology. I see no spot that says he thought it was crap, although it definitely shows how less of quality it is.

It's a shame that this HDTV will only be 720p since Steve Jobs doesn't believe in 1080p. Though I wouldn't buy it since I'm fine with a 23" full HDTV that only costs $300.

I don't see the point of a TV made by Apple, really. A device that can replace my cable terminal and my PlayStation 3 maybe, but a whole TV !? The quality of their screens would be far superior than the competition, true, but I don't want to buy a TV from them. Only a device.

I wouldn't hold my breath on this rumor.

PyX said,
I don't see the point of a TV made by Apple, really. A device that can replace my cable terminal and my PlayStation 3 maybe, but a whole TV !? The quality of their screens would be far superior than the competition, true, but I don't want to buy a TV from them. Only a device.

I wouldn't hold my breath on this rumor.

Again, why do people assume their displays would be superior? Apple has yet to sell a display technology that is superior to most products in the same class, let alone take on the technologies used in most HDTVs.

Seriously, go look up whatever display technology you think Apple has produced or used, and truly compare it to what technologies are available and how far 'middle of the road' the Apple displays truly are.

(Besides the issues of Apple being sued for using low quality 16 and 18bit LCDs with poor approximation methods that other companies use to get close to 24bit capabilties, or even the law suits of the poor production quality of their displays that have discoloration, inconsistent levels, and even pixel and line corruption issues.)

The Retina display is not even the best at displaying color range, and its only claim to fame is a high pixel density, which is something that would be worthless on an HDTV, as they can't produce large screens with this level of density, which would be lost on 1080p and even the yet unused slightly higher resolution HD standards.

thenetavenger said,

Again, why do people assume their displays would be superior?

The iMac display and retina display are far from "middle of the road". I have yet to see these kinds of displays become the norm in the competition.

But Apple doesn't make LCD panels by themselves... so what, are they gonna take an LG TV, slap Apple TV onto it, put it in a unibody aluminum case and sell it for 4000$ or so? </s>

kimatg said,
But Apple doesn't make LCD panels by themselves... so what, are they gonna take an LG TV, slap Apple TV onto it, put it in a unibody aluminum case and sell it for 4000$ or so? </s>

Apple spent several billion dollars acquiring a supply (well, order for a supply, locking it in) of X late last year. No one knows what the X is, although it is believed to be touch panels. Could be large screen LCDs.

webeagle12 said,
oh cant wait to see a price on this one....

Maybe they'll follow the iPad route and make it cheaper than the competition's TVs

Melfster said,
If apple is able to get rid of the cable box the I'd be interested.

Ya, I'm sure that will happen, just like CableCard eliminated the Cable/Sat Boxes. Microsoft shoved the industry hard to adopt more open access and get rid of Cable Boxes, even throwing money at DirecTV and trying to get Media Center adoption choices.

BTW You can now get rid of the CableBox, if you cable company is large enough and setup a Recording PC as the video server for your home with Windows7, but Cable companies are not very helpful with doing this, and DirecTV/Dish have no options to do this, although you can hide their box and use the DirecTV software on a PC hooked directly to the TV.

Melfster said,
If apple is able to get rid of the cable box the I'd be interested.

wont happen, cable companies havent adopted OCAP (Tru2way) even, which was the replacement for cable boxes... and since most cable systems are encrypted now days using specific encryption methods, you will need a decryption card for the vendor that provides the head end encryption (like Cisco, Motorola, etc..) they arn't interoperable so it makes a tv without cablecards impossible..... unless we decrypt everything.....

<stupid joke> The all new Apple Retina LED-LCD Super HD screen... no broadcasters broadcast in super HD, but you will have the highest resoultion HD screen out there that you can't take advantage of</>

neufuse said,
<stupid joke> The all new Apple Retina LED-LCD Super HD screen... no broadcasters broadcast in super HD, but you will have the highest resoultion HD screen out there that you can't take advantage of</>
Umm Wasn't that 1080p not too long ago? whoops joke fail...

s3n4te said,
I hope it has Apple TV integration, and ipod/iphone dock

Ya cause no other TV has ever had amazing features like this. Oh wait, virtually all TVs have this now, and unlike Apple TV, have 1080p video and choice of several video services.

I have been plugging in MP3 devices into the USB port on TVs and DVD players for at least 6 or 7 years now.


Even various BluRay players, media boxes or a game console like an XBox hooked up to a HD TV right now offers all the features you are asking for, there is no reason to lock all these features into the TV itself.

For Apple fans, this might be a perfect device, but for genreal consumers it just would lock them into Apple media content even more, which isn't horrible, but is a far cry from having access to a large pool of services. It also locks them into a HDTV technology, and with the current advancements in the technology is the last device you would want to be locked into.

thenetavenger said,

Ya cause no other TV has ever had amazing features like this. Oh wait, virtually all TVs have this now, and unlike Apple TV, have 1080p video and choice of several video services.

I have been plugging in MP3 devices into the USB port on TVs and DVD players for at least 6 or 7 years now.


Even various BluRay players, media boxes or a game console like an XBox hooked up to a HD TV right now offers all the features you are asking for, there is no reason to lock all these features into the TV itself.

For Apple fans, this might be a perfect device, but for genreal consumers it just would lock them into Apple media content even more, which isn't horrible, but is a far cry from having access to a large pool of services. It also locks them into a HDTV technology, and with the current advancements in the technology is the last device you would want to be locked into.

But apple's products have higher quality than the other brands

s3n4te said,

But apple's products have higher quality than the other brands

I am honestly trying to think of one piece of hardware or software that Apple has made that fits this generalization...

Their computer hardware is low to mid range in comparison to PC hardware, and wow, this list could go on for several pages.

If there is anyone out there that thinks Apple has given them 'higher quality' in all honesty, they need to step oustide of the Apple Marketing and maybe study or even research technology for ten minutes.

thenetavenger said,

I am honestly trying to think of one piece of hardware or software that Apple has made that fits this generalization...

Their computer hardware is low to mid range in comparison to PC hardware, and wow, this list could go on for several pages.

If there is anyone out there that thinks Apple has given them 'higher quality' in all honesty, they need to step oustide of the Apple Marketing and maybe study or even research technology for ten minutes.

I think that their TV software can blow most TV manufactures built-in software out of the water in terms of "Quality." But a vast selection of TVs with integrated Google TV would no doubt beat up on a stand alone Apple HDTV.

wow this HD stuff is going to revolutionize the TV industry! </s>

honestly though, instead of releasing a TV, release a cable box that works with cable card... because if its not built around that, then in the USA at least it will be pointless as the cable companies basically take control of every freaking thing it seems like to the point any tv is just a monitor for their device.... someone besides tivo and moxi need to make a high end cable box

neufuse said,
wow this HD stuff is going to revolutionize the TV industry! </s>

honestly though, instead of releasing a TV, release a cable box that works with cable card... because if its not built around that, then in the USA at least it will be pointless as the cable companies basically take control of every freaking thing it seems like to the point any tv is just a monitor for their device.... someone besides tivo and moxi need to make a high end cable box

Well, the CableCard system never really took off or was never fully adopted to the best of my knowledge. Mainly because the cable companies don't want to give out all their bells and whistles for free. If they can keep the really cool eye candy in their store, then it forces customers to go to them and pay their ridiculous prices.