That's right, for once, Sony is following a standard (the CompactFlash standard) instead of offering its own formats. Sony was forced to go through with this one though. Sony's Alpha A100 D-SLR supports both CompactFlash and Memory Stick (PRO) Duo. The Sony-branded CompactFlash Type I series will be available in 66x and 133x flavors; capacities will range from 1GB to 4GB.
"High end digital camera enthusiasts, from consumers to professional photographers, have a huge and growing demand for storage capacity. With the addition of CompactFlash cards to its product range Sony widens the choice for users of D-SLR cameras, such as the new Sony A100 model, that are looking for fast and reliable recording media from a leading brand," said Renaud Isnard from Sony Europe's Network Media division.