The iPhone 4S is a sellout, yet again

The second wave of the iPhone 4S launch is underway. After launching in the US, the UK and several other countries on October 14, Apple's latest smartphone went on sale on Friday in 22 more countries: Austria, Belgium, Czech Republic, Denmark, Estonia, Finland, Hungary, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Mexico, Netherlands, Norway, Singapore, Slovakia, Slovenia, Spain, Sweden and Switzerland.

MacRumors reports that Apple's online store in those locations are already seeing long ship times, one to two weeks for the iPhone 4S. In fact one country, Singapore, doesn't have any iPhones available for sale at its online store. This shows that demand for the device has been high no matter where you might live in the world.

Even though the iPhone 4S isn't as big of a hardware upgrade compared to the iPhone 4, the delay in the release of the smartphone has apparently generated more demand for the iPhone 4S than anticipated. While there are still a number of smartphones that are waiting in the wings to be launched this year (the Motorola Droid RAZR, the Samsung Galaxy Nexus with Android 4.0 and Nokia's Lumia phones), it's not likely that any of them will have close to the launch sales numbers of the iPhone 4S.

At the same time, we suspect that Apple won't make customers wait 16 more months for the next version of the iPhone. But if it is just another small hardware update rather than a major revision, there are going to be questions raised about the future of the device.

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44 Comments

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xpclient said,
I don't want my iPhone to become obsolete in 18 months.

A new model doesn't suddenly render your older generation iPhone obsolete.

Manish said,

A new model doesn't suddenly render your older generation iPhone obsolete.

Same issue with all tech you buy no?

Manish said,

A new model doesn't suddenly render your older generation iPhone obsolete.

Shhh... that's not what Apple wan''t you to think.

xpclient said,
I personally would prefer such long lifecycles. I don't want my iPhone to become obsolete in 18 months.

This is Apple we're talking about, not android. You'll still be getting updates in 18 months.

Figured after the many sellouts of the iPhone, Apple could keep up with demand. I agree, I think it is a gimic to build up hype.

techbeck said,
Figured after the many sellouts of the iPhone, Apple could keep up with demand. I agree, I think it is a gimic to build up hype.

Things you tell yourself to help you sleep at night because of your insecurities, Alex?

I'll take The French Revolution for $1,000.

omgben said,

Things you tell yourself to help you sleep at night ....

See my post above. He's 100% right.

The only person showing signs of insecurity (instant defensiveness, hurling insults, etc.) is you.

omgben said,

Things you tell yourself to help you sleep at night because of your insecurities, Alex?

I'll take The French Revolution for $1,000.

And I could give 2 ****s what you think. This is my opinion, dont like it them move the **** on.

And why would I be insecure? I dont have anything to gain or money to make off the iPhone. That comment is just plain stupid.

Am I the only one who is sick of all the Apple PR crap that gets posted on Neowin now? Every second article is about iPhone this and iPad this. There is alot more to the world that an 'i'

Milamber said,
Am I the only one who is sick of all the Apple PR crap that gets posted on Neowin now? Every second article is about iPhone this and iPad this. There is alot more to the world that an 'i'

Is it PR when Apple makes 66% of mobile industry profits? Maybe Samsung should figure out a way to reduce their manufacturing cost.

KingCrimson said,

Is it PR when Apple makes 66% of mobile industry profits? Maybe Samsung should figure out a way to reduce their manufacturing cost.

\

Thats because iPhone is overpriced to start of with, and they market it as "magical" and "revolutionary" getting suckers to pay more for a phone.

KingCrimson said,

Is it PR when Apple makes 66% of mobile industry profits? Maybe Samsung should figure out a way to reduce their manufacturing cost.

Perhaps the people at Samsung have decided that it is better to make quality products, sell them at a reasonable price and not con people into buying them with false advertising.

Slayer said,

Perhaps the people at Samsung have decided that it is better to make some of their devices look similar to Apple's offerings , sell them at a reasonable price and con people into buying them with false advertising.

fixed!

Slayer said,

Perhaps the people at Samsung have decided that it is better to make quality products, sell them at a reasonable price and not con people into buying them with false advertising.

While I agree that its probably a bit of a con, I don't see any evidence that apple undertakes false advertising?

Slayer said,

Perhaps the people at Samsung have decided that it is better to make quality products, sell them at a reasonable price and not con people into buying them with false advertising.


Don't know about that, the Galaxy S2 my stepdad bought has the same pricetag (without contract) as my iPhone 4 did.
As for the quality well the damn SAMLOED screen have ****ty colors, I'll take the LCD of my Galaxy Tab 7 or iPhone 4 over a SAMLOED any day of the way.
Then we have the battery, which gives about 31 hours out of the promised 600 hours of standby, that's some quality and true advertising right there.

Milamber said,
Am I the only one who is sick of all the Apple PR crap that gets posted on Neowin now? Every second article is about iPhone this and iPad this. There is alot more to the world that an 'i'

Remember that the REAL secret behind Apple is they have the highest PR spend in the industry. Magazines, websites, etc. all get ad buy dollars in direct relation to how many stories they print about Apple. So Apple corporate and marketing makes sure there are PLENTY of "non-events" like this (corporate planned shortages are spun as selling out due to demand rather than poor manufacturing planning, etc.) to provide material for these stories - actually puff pieces.

This is why Apple gets such an obviously disproportionate amount of press for so many insignificant "events" and why these stories are almost always favorable.

Now I don't know if Neowin is big enough to have a direct relationship with Apple (I kind of doubt it), but effects of this massive PR spend ripples down to the secondary and tertiary sites all the same.

Combined with Jobs' salesmanship, you had a very powerful combination.

This is not a criticism. Kudos to Apple for working the system to their benefit.

It's just how the world really works.

BigFatTuna said,
i do have to say it is a fantastic phone i love it .

haters will hate but numbers show how many people like it


Have you read any of the links posted in the comments? Its a marketing hype. The numbers are not true.

They are moving from the Elite to the masses, and have been for a few years now via phones and tablets. Making a lot of money in the process.

Non-Active-Account said,
They sale out on purpose. Apple puts out limited qty for a reason. Builds hype. Marketing 101.
no one company can keep up with that type of demand.

TechieXP said,
no one company can keep up with that type of demand.

Nokia and Samsung produce more phones and have no problem with the demand.

Nokia has been selling 8 million phones a month for at least 2-3 years in a row now. With spikes of up to 20 million in some months of course.

And it's not like the demand all came at once as Foxconn had been manufacturing the phone prior to launch.


If you think Samsung sell any where near as many smartphones as Apple, you are kidding yourself. Plus it takes longer to produce a handset the quality of Apple

doug_jnr said,

If you think Samsung sell any where near as many smartphones as Apple, you are kidding yourself. Plus it takes longer to produce a handset the quality of Apple

You do realise that Sansumg DO sell alot more phones that Apple do? Oh wait... Obviously not, perhaps you should pull you head from the Apple RDF.

Milamber said,

You do realise that Sansumg DO sell alot more phones that Apple do? Oh wait... Obviously not, perhaps you should pull you head from the Apple RDF.


CBF arguing with you....clueless...

doug_jnr said,


We have some butthurt up here, seems like you can't accept Samsung has recently become the #1 smartphone maker in the world.

Coi said,

We have some butthurt up here, seems like you can't accept Samsung has recently become the #1 smartphone maker in the world.

so true, my friend got a 4s and i have a galaxy II x...despite teh resolution of the iphone being higher and teh screen smaller, my screen looks SO much better than his and he acknoledges it to
not to mention, android is just a more feature filled OS with actual customization, people constantly ask me what kind of phone i have cause it catches their eye, not just cause the screen is amazing but it has a unique look

but yeah, samsung is destroying apple in sales, android is overall, so not surprised apple has to compete in court as theyre slowly dying on market share

trollonknoll said,

Thoughtful comment! Keep it up.

His point was that anything can sell out, that just depends on how many devices apple decided to make. what we really wanna see is how many devices were sold

MASposts said,

His point was that anything can sell out, that just depends on how many devices apple decided to make. what we really wanna see is how many devices were sold

I was going to say the same thing. As crude as he said it, he has a point in that in theory, Apple could make more units and NOT sell out, but then there's no publicity in that. It's the same theory that put the Wii in the headlines after it sold out two christmas's in a row.

MASposts said,

His point was that anything can sell out, that just depends on how many devices apple decided to make. what we really wanna see is how many devices were sold


When Apple releases these numbers, they're usually impressive and support the fact that there were shortages. Apple doesn't need to create the illusion of demand--they really have it already.

fsX said,
So, Singapore's stock of 5 units sold out? Interesting.

They haven't, though. I just went to the phone shop to buy a Samsung Galaxy R that was on offer for the wife... there were a lot of 4S's sat on the shelf...

JohnnyLemonhead said,

They haven't, though. I just went to the phone shop to buy a Samsung Galaxy R that was on offer for the wife... there were a lot of 4S's sat on the shelf...

The cell phone carrier retail shops have a lot of stock while the Apple online store probably doesn't as they want to encourage people to buy one with a contract and through a carrier.

MASposts said,

His point was that anything can sell out, that just depends on how many devices apple decided to make. what we really wanna see is how many devices were sold

Thank you for understanding.