"The new Office" logo and brand discussed

Earlier in July, Microsoft launched a preview version of Office 2013. It's the next major version for the company's software productivity suite. In a recent blog post, Microsoft talks about how the company is putting a new branding name for its Office products and also talks about designing the new Office logo.

The revamped Office logo shows a modified door image, much like how the new Windows 8 logo shows a stylized window graphic. Microsoft's blog post says:

The new Office logo represents the doorway to new opportunities. You can think about it as your doorway out of your traditional workplace and into the world - to all the places where the doing gets going. The new Office helps you get things done from anywhere on your favorite Windows 8 devices, and the new logo embodies this.

Microsoft says that the new logo design also represents a new push by the company to create a more consistent logo and branding design across many of their products.

While most people will likely still refer to this new edition of Office as Office 2013, Microsoft's official branding for the new release is simply "the new Office". The blog states that this brand is used to cover two products. One is Office 365, which is the online services brand that requires a subscription fee. Microsoft says that earlier this month " ... we announced an extension of our Office 365 services for consumers - Office 365 Home Premium - and a new option for business users - Office 365 ProPlus, which join our Office 365 services for small businesses, enterprises, education and government."

The other product in "the new Office" branding are the Office Client: Release Year Editions. Microsoft states, "You'll see this label in suites such as 'Office Home and Student 2013.' These editions are also in the cloud and save to SkyDrive by default, but people buy and install once on a single machine."

If a person gets just one part of the Office suite, such as Word, Microsoft says they will have a year model no matter if you download them or purchase them for one machine. It adds, "If you are a subscriber, the year model edition is updated as part of new updates."

Source: Office Next blog | Image via Microsoft

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13 Comments

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ugh, I really don't like it when companies name it "the new Office" and "the new iPad", it just doesn't work out :\
anyways, I do like the new logo

Matthew_Thepc said,
ugh, I really don't like it when companies name it "the new Office" and "the new iPad", it just doesn't work out :\
anyways, I do like the new logo
I believe the author was referring to the new suite as "the new Office" and not Microsoft. They are calling the new suite Office 2013, as it should be. In some cases, it is referred to as Office 15 as well, which is also reasonable as it is the current version number.

Mulsivaas said,
I believe the author was referring to the new suite as "the new Office" and not Microsoft. They are calling the new suite Office 2013, as it should be. In some cases, it is referred to as Office 15 as well, which is also reasonable as it is the current version number.

start of paragraph 5:

While most people will likely still refer to this new edition of Office as Office 2013, Microsoft's official branding for the new release is simply "the new Office".

Microsoft says that the new logo design also represents a new push by the company to create a more consistent logo and branding design across many of their products.

I personally think that Office has always been consistent with Windows (Office 2003 sported a UI that matched Luna in Windows XP), but yes, with 2013 and Metro, they've outdone themselves. Black is the new white!

FalseAgent said,

I personally think that Office has always been consistent with Windows (Office 2003 sported a UI that matched Luna in Windows XP), but yes, with 2013 and Metro, they've outdone themselves. Black is the new white!

Office has always been consistant with windows? you might want to go back through history there... Office was always the one that pushed the UI past windows... good place to start was Office on windows 95 when it came out, Win95 had solid color titlebars, Office put gradiented titlebars... then win98 got gradients, office pushed with some new UI controls, WinME got them, office just kept pushing and windows kept adapting... office then pushed the ribbon, now everyone is playing adopt with that... the current office 2013 design is probably the first in a long while to be consistant with the windows ui more then not

drazgoosh said,
I quite like the new logo. Fits nicely with the Metro design.

Too bad the icons don't fit in with the Windows 8 desktop icon set, aren't proper Live Tiles in Start because they're desktop apps and look awkward in Windows 7.

.Neo said,

Too bad the icons don't fit in with the Windows 8 desktop icon set, aren't proper Live Tiles in Start because they're desktop apps and look awkward in Windows 7.

I also think they messed up with this, should have allowed desktop apps to have a Live tiles too.

.Neo said,

Too bad the icons don't fit in with the Windows 8 desktop icon set, aren't proper Live Tiles in Start because they're desktop apps and look awkward in Windows 7.
I think they look far better than the Office 2007 and 2010 logos (which I think looked alright, to begin with). As such, that also covers your first point. And who knows if Microsoft will give them a proper Start tile?

i wiLL be waiting for the roof Logo to have an app.
^_^ just kidding. weLL, its good that they have set some deeper meaning on it.. which defines more their goaLs for their brandings.