Toshiba Offers Sub-$500 1080p HD DVD Player

You've got to love competition, price slashing is great.

Originally projected to have a price tag of $599 after shown off at the Consumer Electronics Show in Las Vegas, the Toshiba HD-A20 HD DVD player will actually debut at a price of $499. Toshiba's HD-A20 supports full 1080p resolution unlike its cheaper HD-A2 brother which only supports up to 1080i. Unfortunately, the HD-A20 doesn't feature the HDMI 1.3 interface and instead relies on HDMI 1.2. Without HDMI 1.3, the HD-A20 misses out on xvYCC support, Dolby TrueHD, DTS-HD Master Audio and automatic audio syncing. In order to get HDMI 1.3 on an HD DVD player, you'll have to step up to the $799 HD-XA2. With the rare $499 USD 20GB PS3 now discontinued, the only other Sub $500 HD player which supports 1080p is Microsoft's $199 HD DVD drive when paired with a $299 Xbox 360 Core.

Toshiba also announced that is has sold over 900,000 HD DVD titles to date and promises that 70 more titles will be released between now and July 2007. The company is also talking up its promotion where anyone who purchases a new Toshiba HD DVD player can receive five HD DVD titles for free. Despite the excitement from Toshiba over HD DVD, it looks as though the Blu-ray standard is putting up quite a fight.

News source: DailyTech

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Ok, I know neowin didnt write this article, they only reported it but screw whoever wrote it. Sub 500 isnt fricking $499.99, one penny and its $500, and last i checked no one cares about one penny, marketing has won over simple math, how fun. So stop fricking calling it sub $500 when its really $500!

We shouldnt let marketing trick our perception of how much we actually have to pay for a product, and calling it "sub" doesnt help either, it makes it sound like its under $500 when its really not. It is $500! We should really, in news, just write 0.99 as the next dollar. Take away marketers power to trick us.

I don't know if you studied maths at school, but $499.99 is less than $500; hence sub, whether you like it or not. I know the point you are stressing but the marketing is technically true.

c00ly said,
Ok, I know neowin didnt write this article, they only reported it but screw whoever wrote it. Sub 500 isnt fricking $499.99, one penny and its $500, and last i checked no one cares about one penny, marketing has won over simple math, how fun. So stop fricking calling it sub $500 when its really $500!

We shouldnt let marketing trick our perception of how much we actually have to pay for a product, and calling it "sub" doesnt help either, it makes it sound like its under $500 when its really not. It is $500! We should really, in news, just write 0.99 as the next dollar. Take away marketers power to trick us.


and im pretty sure i read that some places are selling it for under MSRP already... hence, sub-$500. but yes, it's a little misleading yet still got your attention didnt it?

I guess this is the only good thing that's come out of the format war, there both slashing prices, COMPETITION in this way is good for the consumer.

I think first to $399 or less will win. I don't know, but even $499 and up is just too much for the vast majority of people, they'll rather just stay with DVD for now. And for many, they have to find the money to buy a 1080p TV first and then think about how to get the money for a new HD player.

But right now, I just think they're still expensive.

GP007 said,
I think first to $399 or less will win. I don't know, but even $499 and up is just too much for the vast majority of people, they'll rather just stay with DVD for now. And for many, they have to find the money to buy a 1080p TV first and then think about how to get the money for a new HD player.

But right now, I just think they're still expensive.

Toshiba has a lower unit than this, the A2. It retails for $399 but goes for $310 on amazon + 5 free movies: http://www.amazon.com/Toshiba-HD-A2-HD-DVD...r/dp/B000IJV4BC

Still pointless for those who haven't got a HD TV. It's going to be a while before even 20% of the UK/US have fully moved to HD.

With cheaper drives and discs, these formats are almost as interesting to me for the storage. :)
I could definitely use it :p

$500 is sure in the right direction, but still a long way to go

A few years ago I never thought I would have a DVD-R drive, it was a fantasy to be able to afford one. Now they are practically disposable. Same will happen with the new HD drives and discs before long, and well all be drooling over HVD or whatever expensive format comes next.

To many studio sold their soul to Blu-ray. This leave HD-DVD with a smaller selection of movies. In FutureShop or BestBuy, I see more movies for Blu-ray than HD-DVD. Even the SuperClub Videotron (movie rental) started offering Blu-ray movies.

And even if "The Matrix" is coming for HD-DVD, it's just not enough. And it's going to be made for Blu-ray a couple of months after that... The 70 new titles Toshiba is promising are not, IMHO, of the best movies.

All I say is that it would be best for everyone that this war end. Someone (Sony or Toshiba) need to do a drastic move to make one the clear winner.

I don't care which format it comes too, but The Matrix in HD should be essential. I'm expecting mind blowing visuals here (on top of the already present mind blowing visuals!).

Exactly! DVD is still kicking both of their asses. Even if a format is losing and has only 10% of the market, I doubt it will just pull out. Too much money has been invested for anyone to just pack up and leave.

I bet there will be hybrid players that can play DVD/HDDVD/Bluray before either format really "wins." You can't compare this to the betamax vs VHS format war. That was a format war to establish a new market... this war is taking place in an already well established DVD market.

youre probably right TruckWEB. however, in the stores, i see equal share of selection from either medium.

i dont know why Sony or the like wouldnt match prices w/ Toshiba.

on, keep in mind, there are either none or very very few TVs on the market today that support HDMI 1.3 anyway. as far as im concerned, the A20 isnt "missing out" on anything by only supporting 1.2.

Its not so much the TVs that need to support the 1.3.... new receivers coming out will support the 1.3 and the higher quality audio. At this point though I have not found a receiver under $1000 that supports the Dolby TrueHD or DTS-HD audio... so I am guessing the people who are buying $1000+ receivers can afford the $799 HD-XA2 player..

jerzdawg said,
Its not so much the TVs that need to support the 1.3.... new receivers coming out will support the 1.3 and the higher quality audio. At this point though I have not found a receiver under $1000 that supports the Dolby TrueHD or DTS-HD audio... so I am guessing the people who are buying $1000+ receivers can afford the $799 HD-XA2 player..

yes, youre right, i was only talking about the Deep Color support.

these HDMI 1.3 supported receivers are still too expensive for the mainstream market. another reason the A20 ISNT missing out on 1.3 :P

jerzdawg said,
Its not so much the TVs that need to support the 1.3.... new receivers coming out will support the 1.3 and the higher quality audio. At this point though I have not found a receiver under $1000 that supports the Dolby TrueHD or DTS-HD audio... so I am guessing the people who are buying $1000+ receivers can afford the $799 HD-XA2 player..

Hey, Jerz, check out the newer Onkyo receivers. Looks like the 2007 line will have at least one, maybe two models under (well under) a grand that support the HD audio formats. The only drawback is that, for me, there aren't enough HDMI inputs for switching.

If Sony would come out with a 1080p, HDMI 1.3 Blu-ray player for 499$, it would probably be the end of HD-DVD.

Everywhere I go, I see much more movies in Blu-ray than HD-DVD. And price wise, they cost the same.

To steal the market, it would be easy to do. Undercut the price of the player... Like they do for console machine. Sony do get a little royalty for each BD movie sold...

TruckWEB said,
If Sony would come out with a 1080p, HDMI 1.3 Blu-ray player for 499$, it would probably be the end of HD-DVD.

Do you mean besides the 20GB PS3? ;)

Seriously, Sony needs to suck it up and give us a $500 BD/DVD/SACD player.

Xabora said,
Really?

Everytime I goto a store in my area the Blu-Ray rack is always half the size of the HD-DVD rack.


HD-DVD isn't even being sold in most countries. In Europe and Australia (from what I heard) it's all Blu-Ray. Here in the Netherlands I haven't seen a single HD-DVD movie to date.

.Neo said,

HD-DVD isn't even being sold in most countries. In Europe and Australia (from what I heard) it's all Blu-Ray. Here in the Netherlands I haven't seen a single HD-DVD movie to date.

Not in the UK. I don't know anyone with a Blu-Ray player. HDDVD is ahead here by a small margin. (small margin in a small market but it's still ahead... loads of people brought a 360 drive)
I've rented 4 or 5 HDDVD's so far... own 16. HDDVD is region free and importing American discs is pretty big here. We are more likely to be a HDDVD country than a Blu-Ray one.

Here in Madrid in one store, out of the few HD discs they have... prior to the ps3 release they had more HD-DVD discs than Blu-ray. Now that's changing, and in the last couple of weeks the blu-ray catalog is growing like crazy. Amazon.co.uk a few weeks ago didn't have many BDs... now they do!