Windows 8 in-app advertising shown off by Microsoft

When Windows 8 officially launches, just three weeks from today, you will likely want to download a number of Windows 8 apps for news, weather and other information. Microsoft is working to make deals with a number of Windows 8 app developers that will offer in-app ads that will include video and interactive features.

Microsoft showed off these concepts in a new blog post and video on the Microsoft Advertising blog as part of its Advertising Week marketing push in New York City this week. The video shows how the ads are placed inside the apps. For example, a Delta ad with video footage has been put into the official NBC News ads. Microsoft states:

When in the NBC News app, a user can initiate the ad by touching on the Delta tile so that it expands up the screen. The user can swipe ‘up’ to continue a visual journey of a travel experience—from checking in at the airport, to bags going up the ramp, until the plane is up in the sky—that is simple and aspirational. Once the experience is closed, users are returned to the NBC News app content.

Other examples mentioned include a including an ad for the athletic store Finish Line in the official Los Angeles Times Windows 8 app, a Jeep ad inside the Windows 8 app for AccuWeather app and even a Goldfish Crackers ad that's been put inside the Slacker Radio Windows 8 app. It will be interesting to see the reactions to these advertisements by Windows 8 users after the OS launches on October 26th.

Source: Microsoft Advertising

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27 Comments

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I Don't mind ads in Free Products at all, when i can i pay for products to support the Developers.

As for Music and Video apps being more suited for streaming in this day and age, and less about local content, that shouldn't bother myself as much, as i play variety of diferent things off and on, local and streamed music or video

And Looking Very Forward to Windows 8

Lol, look at all the MS butt kissers. Pathetic, especially since just a few months ago you were all saying how much this WRONG. This place has gone down the toilet.

If someone is going to insist on putting ads in their apps, I'd really prefer they use the vertical strip at the end of the panorama like Bing Weather and other Bing apps do. As ads go, it feels much classier and less disruptive than having an ad disguised as a content tile, or on top of the app bar (ugh), or whatever.

Can you update it with the most useful piece of information ?
Will it be impression-based, clicked-based, or both ? This will be useful for potential developers here on Neowin.

CJEric said,
Awesome! Who doesn't like ads?!

Go back a few days and lookup the article about Google reading attachments to give you more directed ads. You will read comments about how poor Google needs new revenue streams, so it is a good thing they are doing it. See, big, multi-billion companies need a way to make more money, but the small developer who will use ads to support their apps, like the apps I am working on for the Win8 store all free but with ads, that is bad.

nohone said,
the apps I am working on for the Win8 store all free but with ads, that is bad.

No, it's not "bad". But it isn't like the user is getting the app for free either. The user has to pay up regardless, either in money or attention.

CJEric said,

No, it's not "bad". But it isn't like the user is getting the app for free either. The user has to pay up regardless, either in money or attention.

Users do not need to pay attention to apps. I go for the data I am looking for in an app, a web page, etc. and never look at ads. But we know, it is an article about Microsoft, and we need to find a way to find a way to slam them. Apple has had iAds for a couple years, and it is a good thing, it allows developers to make money by putting ads in their apps. Google bought AdMob a few years back, and it is good in the same way as iAds. But Microsoft has their ads SDK - How dare they force ads upon people!

At least in apps AD is not like Forbes.com where it completely cover the main articles unless you hit "Continue to article". This method allows you to click when the AD's interest you.

I love his claim about Windows Phone being more identifiable than the iPhone because of live tiles. Because, you know, the lock screen background, app screen background, and apps aren't something that identify my iPhone as mine. It's the exact same thing as all the other iPhones out there.

Breaking news: the iPhone has my e-mail on it!

Simon said,
I love his claim about Windows Phone being more identifiable than the iPhone because of live tiles. Because, you know, the lock screen background, app screen background, and apps aren't something that identify my iPhone as mine. It's the exact same thing as all the other iPhones out there.

Breaking news: the iPhone has my e-mail on it!

He's right. WP is more identifiable than the iPhone UI which isn't really any different to any other icon driven UI like Android, Symbian, etc.

Simon said,
I love his claim about Windows Phone being more identifiable than the iPhone because of live tiles. Because, you know, the lock screen background, app screen background, and apps aren't something that identify my iPhone as mine. It's the exact same thing as all the other iPhones out there.

Breaking news: the iPhone has my e-mail on it!


Sometimes I mistaken the iPhone interface for File Manager. But then I see gradients and it looks all new and hip.

Are you saying that windows phone looks like all the other phone UI out there? Exhibit A. http://1.androidauthority.com/...12/06/windows-phone-8-1.jpg

Windows phone is the most original and unique OS out thers.

Simon said,
I love his claim about Windows Phone being more identifiable than the iPhone because of live tiles. Because, you know, the lock screen background, app screen background, and apps aren't something that identify my iPhone as mine. It's the exact same thing as all the other iPhones out there.

Breaking news: the iPhone has my e-mail on it!

Simon said,
I love his claim about Windows Phone being more identifiable than the iPhone because of live tiles. Because, you know, the lock screen background, app screen background, and apps aren't something that identify my iPhone as mine. It's the exact same thing as all the other iPhones out there.

Breaking news: the iPhone has my e-mail on it!

Oh cool. What colour is your iPhone OS?

Wow, you all missed the point.

Yes, Windows Phone is unique. But having different colours doesn't make it easier for me to tell which phone is mine. If anything, it makes it more difficult - there's a predefined set of colours to choose from on WP, while on iOS or Android, there's an unlimited number of background images.

I just thought it was a strange thing to say, that's all.

Orange Battery said,
Yay a new way to see more ads instead of the content Im trying to get to.

They need to change the name of this site to NeoBitch.net

siah1214 said,

They need to change the name of this site to NeoBitch.net

Just giving my opinion my friend, no need to be hurtful. See your most active in Windows discussions too ..

Orange Battery said,

Just giving my opinion my friend, no need to be hurtful. See your most active in Windows discussions too ..


How dare you say something negative about Microsoft.

Orange Battery said,
Yay a new way to see more ads instead of the content Im trying to get to.
And your content gates paid for by......?

I have no issues with advertising in apps. Just make sure they offer a paid version of that same app. Nothing is free so If you enjoy using a specific app support the developer and buy it.

Orange Battery said,
Yay a new way to see more ads instead of the content Im trying to get to.

Orange Battery said,
Yay a new way to see more ads instead of the content Im trying to get to.

Please explain exactly what's bad about this type of advertising vs. any other. I honestly see nothing uniquely intrusive about these ads, nor do they prevent any other legitimate content from finding a home in the feed.

Joshie said,

Please explain exactly what's bad about this type of advertising vs. any other. I honestly see nothing uniquely intrusive about these ads, nor do they prevent any other legitimate content from finding a home in the feed.

It's fine until it comes to the built in applications of Windows 8 like music and videos where advertising is the main stage above my own content. This is my main dislike about Windows 8.

b_roca said,

It's fine until it comes to the built in applications of Windows 8 like music and videos where advertising is the main stage above my own content. This is my main dislike about Windows 8.


Three things:

1) People have always hated the default media players with Windows. Every single default media player since the 16-bit days has been met with nothing but gripes. If something nobody has ever been happy with is now, today, in this particular version of Windows, suddenly a deal-breaker for you, I just don't sympathize.

2) With a very, VERY steady push toward music and video becoming a cloud-streamed experience, YOUR collection, locally stored, is less important than ever. Windows 8 is going to deliver the Xbox Music platform, which will be primarily a streaming service. When you have unlimited music at your fingertips, a laughably trivial locally stored library as its centerpiece would be a far bigger waste of focus for most users.

3) A what's-trending/now-playing section is NOT the same as advertisements. The 'ads' you're talking about in the media apps are to content that is *part of the service*. An ad is from a sponsor that links you to a completely unrelated site. These definitions matter: if you're going to start lumping parts of the SERVICE together with actual ads, then it'll be impossible for you to form and communicate coherent opinions about ads in UX design.

If I am moving over to RT then these are the fullscreen, immersive applications for my music and videos. When I open them I want to see my own content FIRST! Sure give me options to use their own streaming service but for me my own collection is more important. I have far too much music that just isn't and never will be available on their service. Plus, I use Spotify for that.

Zune offers the same services but my content feels more important within it. And yes I do still consider those as adverts; pushing their own service.