Windows 8 United Colors of Benetton app released

We have seen corporations such as HP and Intel add their own apps to the Windows Store feature in Windows 8 in the weeks leading up to the official launch of the OS on October 26th. This week, you can add yet another major business who has their own Windows 8 app, and its from a company that is definitely not in the tech category.

The clothing line United Colors of Benetton have released their app on the Windows Store, offering users a way to check out the latest selections and styles from the Italian-based fashion company. Some of you may be more familiar with the ads that Benetton releases, some of which were controversial when they were first released, including ads in 2011 which showed manipulated images of world leaders kissing.

The free Windows 8 app also features news from Benetton, a way to find stores that sell their clothes and even the official Benetton Internet music channel, which offers up a selection of what we would assume is approved Benetton music. It's likely we will see more large but non-tech Windows 8 app added to the Windows Store ahead of the official Windows 8 launch.

Via: McAkins Online
Source: Windows Store website | Image via United Colors of Benetton

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6 Comments

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Not news. So what - there is already a Benetton iPhone app. We surely don't need a news item for every new Win8 app.

What a great idea, WP8 and the new phones are all about iconic colours and what better than an app for the "United Colours of Benetton"

I an see some more apps, Red Rooster, Ikea (matches the yellow of the Lumia 920) etc.