Windows Phone app downloads up 100 percent since WP8 launch

Last week, as part of the company's annual shareholder's meeting, Microsoft CEO Steve Ballmer stated that the number of Windows Phone 8 devices that have been sold in November had increased by four times the amount compared to the same period a year ago.

While Ballmer declined to go into specific sales numbers that day, another Microsoft executive has revealed a little more information about Windows Phone 8. Todd Brix, the Senior Director of the Windows Phone Apps Team, posted on his Twitter page late last week, "If you build it, they will come. 100%+ increase in WP developer revenue & app downloads since WP8 launch in Nov."

Like Ballmer, Brix did not reveal any more details in terms of real download numbers. Earlier in November, he posted word that the Windows Phone 8 SDK was "the most rapidly downloaded SDK MSFT has shipped this year" and that he was seeing " ... 1,500 new dev registrations PER DAY."

So far we have seen the launches of four Nokia Windows Phone 8 devices in the US; the Lumia 810, 820, 822 and 920. HTC has also launched the Windows Phone 8X here in the US, but the company has announced it will not launch the cheaper Windows Phone 8S in the States. We still await the promised launch of the Samsung ATIV S smartphone in the US.

Source: Todd Brix on Twitter

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9 Comments

Just about to purchase my Lumia 810. Good to hear that downloads are up, now if WP8 could just get a few more of the essential apps it would be set.

SubZenit said,
Well, you buy a new phone, obviously you need to re-download the apps.

Nope. If you are an existing WP user, you can install your apps on up to 3 devices I believe (or is it 5?). So at least the revenue statistic, shouldn't count that part.

tanybeen said,

Nope. If you are an existing WP user, you can install your apps on up to 3 devices I believe (or is it 5?). So at least the revenue statistic, shouldn't count that part.

Yep that's a fair point even if all previous WP users re-downloading the apps did affect the download statistics, the revenue would be little different.

warwagon said,
From nothing to something is also a very large %

I think 100% is nowhere close to infinity though...

Umm, duh. This is no surprise. New product gets released, product sells millions, many install apps. No big wow factor here.

I know. As much as I want the windows platform to exceed who are we kidding here? That's why Ballmer won't release exact sales. Because they're still not great. They are making progress which is nice to see but if I only sold hypothetically 10 apps in the first place and then went to 40 that would be a huge percentage, however not a good real number in terms of total apps in the app store. Stop boosting about how great percentages are and give us real numbers and then we can judge if we should be impressed.

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