Autodesk has launched new pricing tiers for Autodesk Flow Studio, including a free tier for the first time. The Lite plan price has been cut by 50%, from $20 to $10. This decision makes professional-grade AI-powered VFX tools more accessible to indie filmmakers, content creators, and first-time users and follows the one-year anniversary of the acquisition of Wonder Dynamics.
The company has described the move as a “significant move to make the toolset more accessible”. The technology was created by Wonder Dynamics, which is now an Autodesk company.
The tool uses artificial intelligence to automate complex VFX tasks like motion capture, camera tracking, and character animation. Users can also add CG characters into a live-action scene with just a video clip and a few clicks. AI-generated assets can be exported to other tools like Maya, Blender, and Unreal Engine. The new tiered model includes Free and Standard tiers alongside the existing Lite, Pro, and Enterprise offerings. The core tools are included in the free tier, while advanced features are exclusive to paid tiers. The Enterprise tier offers scalable access and enhanced support for larger studios.
"Making Autodesk Flow Studio more accessible to everyone reflects our belief in a creator-first future – where AI empowers more artistic expression, not replaces it," said Diana Colella, executive vice president of Media & Entertainment at Autodesk. "By lowering the cost barrier, more storytellers are now able to explore the ways new AI-powered tools can help them bring their ideas to life, regardless of where they are along their creative journey."
"Running AI models at scale has traditionally been very challenging for tech startups," said Nikola Todorovic, co-founder of Wonder Dynamics, an Autodesk company. "Our original mission was always to make our technology free and affordable to as many creatives as possible, but we had limited resources as a startup. Now, as part of Autodesk, we"re able to offer Flow Studio as a freemium product, powered by robust infrastructure and cloud partners – so more artists can tell more stories, no studio lot or multimillion-dollar budget required."
The launch of the new tiers removes a significant cost barrier for high-quality content creation and enables artists, marketers, and digital content creators to experiment and learn. Customers can begin using the services for free and then scale up the tiers as they begin to need more features.