Google has confirmed an August "Made by Google" event where the company is anticipated to announce the Pixel 10 phone lineup and additional devices. The event is taking place on August 20, 2025, kicking off at 1 PM ET / 10 AM PT / 5 PM GMT in New York. The rumor about Google showing new Pixel devices on August 13 turned out to be untrue, as it missed the spot by one week.
Pixel fans can expect to see plenty of new devices, such as the standard Pixel 10 Pro and Pro XL, the budget-friendly Pixel 10, and the flagship Pixel 10 Pro Fold, whose detailed specs, including IP68 dust and water protection, leaked several days ago. New Pixel smartphones will be powered by the fifth-generation Google Tensor chip built with a 3nm process.
The Pixel 10 series is likely to retain its current design and form factor, with Google focusing on better internals and improved cameras. The standard Pixel 10 Pro, for one, will debut with three cameras on the back instead of just two like in the Pixel 9 Pro. Also, expect to see plenty of new AI features crammed inside these smartphones, such as video editing AI tools and more.
Besides new phones, Google is rumored to unveil the fourth-generation Pixel Watch, which, in stark contrast to what Apple did to the Apple Watch Series 10 and Samsung did to the Galaxy Watch8, is expected to be thicker to offer significantly improved battery life. New WearOS should bring additional software optimizations for better battery life, a struggling point for previous-gen Pixel Watch models. There are also rumors about new Pixel Buds, but exact details remain scarce.