We frequently encounter various e-commerce websites while Browse online. Before placing an order, it’s common to look up reviews on Google to verify the site"s legitimacy and product quality. Now, Google aims to streamline this process directly through the Chrome browser.
For users in the US, Google Chrome now offers store reviews to improve your online shopping experience. Google is using Google Shopping data and other popular review websites to offer helpful insights. Here"s how this feature works:
- When you visit an e-commerce website on Google Chrome, you can click the icon to the left of the web address.
- Google Chrome will then display an AI-generated summary of reviews.
- The summary will have details about customer service, product quality, shipping, pricing, and returns.
On a related note, Google today announced the expansion of AI Mode to Google Search users in the UK. AI Mode is Google"s AI-powered search experience, similar to Microsoft Bing"s Copilot Search. While it may not be helpful for simple queries like asking for the weather or navigation queries, it will be helpful for more complex, multi-part questions and follow-ups. Google"s AI Mode is built on a custom version of the Gemini 2.5 model, Google"s flagship multi-modal AI model.
The Google team wrote the following regarding the new AI Mode in Google Search:
Behind the scenes, AI Mode uses our query fan-out technique, breaking down your question into subtopics and issuing a multitude of queries simultaneously on your behalf. This enables Search to dive deeper into the web than a traditional search on Google, helping you discover even more of what the web has to offer and find incredible, hyper-relevant content that matches your question.
The new AI Mode will appear as a tab on the Google Search results page and is also available on mobile in the Google app for Android and iOS.