Back in May 2025, Google announced Flow, its tool for Gemini subscribers to generate videos through the assistance of AI LLMs like Veo, Imagen, and Gemini. It is a direct competitor to OpenAI"s Sora and also served as a reminder of how far the technology has evolved, to the point that it"s extremely difficult to differentiate between a real video and an AI-generated one, in certain circumstances. Now, unsurprisingly, Google has revealed intentions to make Flow even better.
To achieve this purpose, the Google Labs team has formally hired Belgian filmmaker and creative director Henry Daubrez. While you won"t find Daubrez"s name on the directors" list of any noteworthy films that you may have watched, he has collaborated with multiple firms over the past 20 years, including Microsoft, The New York Times, Marvel, and Adobe.
Daubrez was involved in the development of Google Flow since the very early stages, but will not be working directly with the Google Labs team, on payroll. He is also credited with creating the AI-generated film "Electric Pink" using Flow for Google I/O 2025, which you can view below:
In addition to collaborating with Google Labs, Daubrez will also mentor artists in a new pilot program called Flow Sessions. The program will offer unlimited access to Flow, AI education, and mentorship from Google Labs and Daubrez to a select group of "talented filmmakers". Daubrez is currently working on a new choose-your-own-adventure project in the form of The Enchanted Door, but details about that are currently scarce.
In a statement to Neowin, Cupid PR"s founder Sophie Rhone explained that while Flow is certainly not designed to replace Google Search, it does highlight the importance of video-based content in Google"s eyes.
We"ll likely find out more about Daubrez"s ventures with Google Labs and Flow in the coming weeks and months.