Google Chrome continues to be the dominant browser on the market, with the competition trailing far behind. The software recently received an update that offers a quieter browsing experience by significantly reducing notification overload. It seems like Google is in a very generous mood, because it is now providing a way to hide sponsored Google Search results too.
When you search on Google, you may have noticed that the sponsored results show up first on the top. These come from vendors who have paid the company for a top spot on relevant search results. While they can be useful sometimes, there is often an element of mistrust surrounding paid search results, which is why most people just ignore them.
Now, roughly a couple of decades after the launch of sponsored search results, Google has realized that its customers actually want to seamlessly get to the information they are looking for. To that end, it is revamping the UI for paid search results.
All sponsored text-based results will now be clubbed under a single Sponsored results label. Google hopes that this bigger labeling will more prominently label ads, in alignment with industry standards. In addition, it is also releasing a button that allows you to hide sponsored search results with a single click. However, this button is placed below all the sponsored search results, which means that you"ll technically have to see the ads before you can hide them. There doesn"t seem to be a way yet to apply this change globally too, so that you don"t need to do it each time.
While it"s impossible for Google to completely do away with ads in Search considering that they"re a significant money-maker, it"s still encouraging to see at least a little more native control over the browsing experience. Google has begun rolling out this revamp on Chrome for mobile and desktop users globally and you should see it soon.