Google Chrome will soon offer you a 'quieter' browsing experience

Google Chrome is the leading browser in terms of market share, by quite a wide margin. As such, it makes sense for the software to receive regular updates that help it to not only retain its market share but extend its lead even further by enticing new users through exciting features. Now, Google has revealed details about an upcoming Chrome feature that many will likely appreciate.

Google is working on a Chrome capability for Android and desktop that will automatically remove notification permissions for websites that you don't interact with frequently. The company already does something similar for camera and location permissions through the Safety Check tool in Chrome, but it now wants to expand the scope of this feature.

Based on its internal data, Google claims that Chrome users interact with less than 1% of notifications, which indicates that they are not really useful. They result in frequent distractions and disruptions, without any tangible benefit in most cases. This is why the tech giant is implementing a feature that will intelligently revoke this permission from some sites, while informing you in the process too.

Google is allowing some configurability to this upcoming feature too. Users will have the option to disable auto-revocation of permissions completely, and they will also have the ability to re-grant permissions to websites by visiting them directly or through the Safety Check utility. In addition, installed web apps are not impacted by this change at all.

Testing of this capability has already begun, and Google is reporting positive results. This significant reduction in "notification overload" does not seem to have impacted overall click rates, and websites which send fewer notifications are actually seeing higher clicks. Google believes that this change will facilitate a cleaner, more focused, and quieter browsing experience, but it has not confirmed a concrete date for general availability.