Snap and Perplexity have announced a partnership to bring Perplexity’s AI-powered answer engine directly into the Snapchat app. With this, Snapchat’s nearly 1 billion monthly active users have a new way to ask questions and explore topics from within Snapchat.This marks the first large-scale integration of an external AI partner directly into the Snapchat app.
“Our goal is to make AI more personal, social, and fun – woven into the fabric of your friendships, Snaps, and conversations,” said Evan Spiegel, CEO, Snap Inc. “This partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat, and we look forward to collaborating with more innovative partners in the future.”
The integration is set to begin early next year and will appear in the Chat interface. It will allow Snapchat users to ask questions and get clear, conversational answers from verifiable sources with in-line citations (though, be careful of hallucinations).
“Perplexity’s mission is to support the world’s curiosity,” said Aravind Srinivas, CEO, Perplexity. “Millions of people connect and discover the world through Snapchat. By bringing Perplexity to Snapchat, we’re able to serve that curiosity directly where it occurs.”
The existing My AI chatbot will still be available, Perplexity will be joining as a distinct answer engine that’s focused on real-time answers from credible sources. Privacy-conscious users may want to refrain from using it though because messages you send will be used to enhance personalization on Snapchat.
Snap also gave us the financial terms of the deal, it said that Perplexity will pay Snap $400 million over one year to feature its answer engine in the app and this payment will be made through cash and equity. Snap added that the payment is contingent upon achieving a global rollout of the integration and revenue from the partnership is expected to begin contributing in 2026.