SiteLab, you are partly right about APUs, but not, at all, about the Phenoms and Bulldozers.
Here is a read
you might find interesting.
Of course, its concentration is mainly on gaming, but also, in other benchmarks, Bulldozer can't compete with i5, in some even i3, obviously not in multi-threaded apps.
Vice, I agree, about the IvyBridge part.
Thing is, that there are people who can't wait for the next gen tech. I personally have built 2 PCs in the span of last 2 weeks.
I will update the processors lines, when IVyBridge is available in masses