If you're yearning for a super high res HDTV and the usual suspects' products are just a bit too pricey, there's a new challenger about to join: China's TCL. Its fall lineup of televisions leads with a 50-inch 4K model (shown above) due in September priced at just $999. It joins Seiki as a Chinese manufacturer bringing budget priced Ultra HD panels to the US with this 120Hz edge lit LED model that packs 4 HDMI inputs with MHL support. If the 7E504D's 3,840 x 2,160 resolution screen isn't a must-have for you, it does have some more traditional HDTVs on the way in the form of its 5510 series.They include 40-, 46- and 55-inch 1080p models, priced at $399, $499 and $799, respectively. The largest one includes built-in WiFi with Smart TV features including Netflix, YouTube and Yahoo Apps, and all go on sale in August. So far, reviews of the Seiki UHDTVs have suggested resolution isn't everything even at these prices (and especially at this screen size) -- we'll be waiting to see if TCL's scaling, contrast, motion processing and other qualities can match up with the big guys.