19 posts in this topic

In August 2013, Forrester conducted consumer Technographics? research with 4,551 US online adults to uncover the drivers of a successful 21st century consumer technology brand. This research is part of Forrester?s TRUE Brand Compass framework designed to identify which brands are winning the battle for consumer mindshare and to help marketers build a brand that is trusted, remarkable, unmistakable and essential (TRUE).

In a surprise upset, Microsoft trumped Apple and Samsung in the TRUE brand rankings. In fact, Microsoft was the only brand in the survey to achieve the coveted trailblazer status ? indicating that the Microsoft brand is ?at the forefront of brand building with a unique and distinct brand identity that sets it apart from other brands?.

All three brands were seen as innovative by consumers, so what sets Microsoft apart? While Apple and Samsung battle it out to reign supreme with the coveted Millennial generation, Microsoft has quietly stolen the consumer technology crown by becoming more trusted and essential across multiple generations. The very ubiquity that perhaps renders it uncool turns out to also be its strength.

http://blogs.forrester.com/tracy_stokes/14-01-06-why_microsoft_trumps_apple_in_the_battle_for_consumer_mindshare

 

so much for the made up B.S tech media likes to spew. this one might hurt, and I doubt you'll see this reported elsewhere.

Share this post


Link to post
Share on other sites

Who funded and commissioned this research?

1 person likes this

Share this post


Link to post
Share on other sites
Microsoft has quietly stolen the consumer technology crown

 

So who was on top of that ranking before, then?

 

 

PS: wow, you have to fork $499 just to read the report?  :o

1 person likes this

Share this post


Link to post
Share on other sites

So who was on top of that ranking before, then?

 

 

PS: wow, you have to fork $499 just to read the report?  :o

you get a free xbox one with it..... </s>

1 person likes this

Share this post


Link to post
Share on other sites

Not saying the article is wrong...but kind of...odd...that a site says something about a company, then you have to pay 500 bucks to actually read the report.

1 person likes this

Share this post


Link to post
Share on other sites

my BS-o-meter is going off the rails right now.

1 person likes this

Share this post


Link to post
Share on other sites

what is this some kind of a joke?? did they ask 4,551 microsoft employees to vote??

 

No, they asked 4551 Apple employees. And oddly, every one of them said that Microsoft is better.

 

Probably not true, but if you are going to throw out crap accusations like that, then I get to do it to.

3 people like this

Share this post


Link to post
Share on other sites

Not saying the article is wrong...but kind of...odd...that a site says something about a company, then you have to pay 500 bucks to actually read the report.

Forrester is a market research company. Their reports aren't meant for consumers, they're meant for businesses and $500 is on the low end among market research companies.

Share this post


Link to post
Share on other sites

Forrester is a market research company. Their reports aren't meant for consumers, they're meant for businesses and $500 is on the low end among market research companies.

This...

 

Also I love Madison spenser.d, one of my favorite places to hit up for concerts and stuff

 

Now I'm getting out of this thread before it gets ugly...

 

Share this post


Link to post
Share on other sites

Forrester is a market research company. Their reports aren't meant for consumers, they're meant for businesses and $500 is on the low end among market research companies.

 

A respected research company at that. But since a study does not find Apple and Google as the winner, then it was paid for by Microsoft, the methodology must be wrong, they are lying, the interview was done on the day the iPad Air was released and so everyone was standing in line rather than waiting at home to answer a cold call from a pollster and so the 8 Microsoft fanboys were the only ones who could be reached, or 100s of other possible excuses why Apple or Google did not win.

2 people like this

Share this post


Link to post
Share on other sites

mindshare are pointless IF microsoft failed to convert it into a real marketshare.

Share this post


Link to post
Share on other sites

Forrester is a market research company. Their reports aren't meant for consumers, they're meant for businesses and $500 is on the low end among market research companies.

 

Would just be nice to read the report.  Not much is stated so really not much to go/comment on.  It makes sense considering you cannot look at anything without seeing something from MS.  Apple doesnt appear to be doing as much marketing as they used to and Google really has not done to much either.  I just would like to see more info without having to pay $500.

Share this post


Link to post
Share on other sites

Would just be nice to read the report.  Not much is stated so really not much to go/comment on.  It makes sense considering you cannot look at anything without seeing something from MS.  Apple doesnt appear to be doing as much marketing as they used to and Google really has not done to much either.  I just would like to see more info without having to pay $500.

Oh I agree it would be nice to see more, but we're just not the market for this product (the report). The blog just happens to be public for anyone to stumble across.

Share this post


Link to post
Share on other sites

Love the denial in these replies. Writing down some of the excuses to work into my comedy routine.

Share this post


Link to post
Share on other sites

A respected research company at that. But since a study does not find Apple and Google as the winner, then it was paid for by Microsoft, the methodology must be wrong, they are lying, the interview was done on the day the iPad Air was released and so everyone was standing in line rather than waiting at home to answer a cold call from a pollster and so the 8 Microsoft fanboys were the only ones who could be reached, or 100s of other possible excuses why Apple or Google did not win.

 

Same comments are made against Google, Apple, Samsung, and many others.  MS is not special here.  Just depends on which product/company a person likes and how much they dislike them.  For example, every time Google releases how many phones it has activated, there are always people who question it and call BS.  Whenever an app store produces the mount of apps available, everyone calls most of them crap and say quality over quantity.   Chromebook sales get released/estimated and people comment on how many of them were returned.  Nothing new/unique to any company here.

Share this post


Link to post
Share on other sites

Oh I agree it would be nice to see more, but we're just not the market for this product (the report). The blog just happens to be public for anyone to stumble across.

 

I am just not to familiar with Forrester.  Of course that is not my area of expertise.  But thanks for the info. :)

Share this post


Link to post
Share on other sites

Would just be nice to read the report.  Not much is stated so really not much to go/comment on.  It makes sense considering you cannot look at anything without seeing something from MS.  Apple doesnt appear to be doing as much marketing as they used to and Google really has not done to much either.  I just would like to see more info without having to pay $500.

 

I watch very little TV, but I see Apple/Google commercials all the time. There was some cutesy feel-good Google commercial on last night, I think it was for the play store. I saw two iPad commercials last night, one from Apple and another from a cell carrier (T-Mobile?) telling me I can get iPads in their store. I will say that there are fewer commercials since it is after Christmas, but they are still there. But since it is so shortly after Christmas, then those Apple/Google commercials would still be in people's minds. And if the commercials are not on people's minds and they forgot, then Apple/Google are in trouble. Why? Christmas just happened. If you got a shiny new iPad or Galaxy, you will know that and it will be on your mind. If Microsoft has more mindshare than the competition, then Microsoft sold more than Apple/Samsung.

Share this post


Link to post
Share on other sites

I watch very little TV, but I see Apple/Google commercials all the time. There was some cutesy feel-good Google commercial on last night, I think it was for the play store. I saw two iPad commercials last night, one from Apple and another from a cell carrier (T-Mobile?) telling me I can get iPads in their store. I will say that there are fewer commercials since it is after Christmas, but they are still there. But since it is so shortly after Christmas, then those Apple/Google commercials would still be in people's minds. And if the commercials are not on people's minds and they forgot, then Apple/Google are in trouble. Why? Christmas just happened. If you got a shiny new iPad or Galaxy, you will know that and it will be on your mind. If Microsoft has more mindshare than the competition, then Microsoft sold more than Apple/Samsung.

First line of the article:

In August 2013, Forrester conducted consumer Technographics? research with 4,551 US online adults to uncover the drivers of a successful 21st century consumer technology brand.

Share this post


Link to post
Share on other sites

I watch very little TV, but I see Apple/Google commercials all the time.

 

Of course Apple and Google have commercials.  I said that Apple has not been doing as much marketing as they used to and Google never did much marketing themselves.  Compared to what MS has been doing lately, I dont doubt the OP has merit. I just wish the report was available without having to pay $500.  But like I said, I was unfamiliar with Forrester.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!


Register a new account

Sign in

Already have an account? Sign in here.


Sign In Now
Sign in to follow this  
Followers 0

  • Recently Browsing   0 members

    No registered users viewing this page.