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Americans Are Gradually Eating Less Cereal For Some Reason


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#1 compl3x

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Posted 15 August 2014 - 08:07

It was once as American as, well, blue jeans to start your day with a bowl of cereal and milk. Breakfast grains were once major sponsors behind kid-oriented television programming, or licensed beloved fictionalcharacters to put on cereal boxes. Now sales at major cereal companies are down, and a variety of reasons are contributing to the decline.

 

Earnings at Kellogg are down 15%, but it’s not just the big, expensive brand names that are falling out of favor. Cereal sales overall are down about 6%…the same amount that denim sales have fallen. Oh, no, America, what’s happening?

It’s a combination of things. Many Americans have to adjust their diets for celiac disease, which eliminates many traditional grains from their diets. On a wider scale, parents have finally figured out that maybe sugar-encrusted bits of wheat and marshmallows are not the most nutritious thing that children could eat first thing in the morning. “With childhood obesity at historically high levels, health-conscious parents are aiming to cut down the volume of breakfast cereals consumed by their offspring,” pointed out one industry analyst in a report.

What are we eating instead? Cereal companies aim to get into the breakfast shake and cereal bar business, figuring that maybe we’ll eat those as we hurry out the door. We might still eat granola, but less of it, and sprinkled in a container of Greek yogurt.

 

Why Don’t Americans Like Breakfast Cereal Anymore? [AdWeek]

http://consumerist.c...or-some-reason/

 

 




#2 vcfan

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Posted 15 August 2014 - 08:38

cereal sales are down because of the fake ass gluten free trend currently going on.
 
  



#3 +macoman

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Posted 15 August 2014 - 08:49

I only eat granola cereal for breakfast

#4 seta-san

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Posted 15 August 2014 - 09:09

americans are gradually not eating breakfast.

 

2 main reasons

 

1. too busy

2. mothers are more concerned with work than family.



#5 DocM

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Posted 15 August 2014 - 09:19

No, we're eating breakfast just not cereal.

Many of us are stopping on the way to work / drop off the kids to have a breakfast burrito or sandwich (ick x 2) and others are eating toaster pop ups on the run.

Some of us actually eat a real breakfast with real foods (hand-wave) but I fear it's a disappearing practice.

#6 FloatingFatMan

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Posted 15 August 2014 - 09:45

No, we're eating breakfast just not cereal.

Many of us are stopping on the way to work / drop off the kids to have a breakfast burrito or sandwich (ick x 2) and others are eating toaster pop ups on the run.

Some of us actually eat a real breakfast with real foods (hand-wave) but I fear it's a disappearing practice.

 

Or maybe just a slice or two of toast and some fruit... Lots of reasons really... Most cereal is NOT good for you anyway...



#7 Shiranui

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Posted 15 August 2014 - 09:46

I thought many Americans ate LARD for breakfast?



#8 seta-san

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Posted 15 August 2014 - 10:07

I thought many Americans ate LARD for breakfast?

What led you to believe that?

#9 DocM

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Posted 15 August 2014 - 10:09

My fave is a mushroom omelette with a 4oz glass of OJ, and a cup of Greek yogurt or a banana.

#10 +d5aqoëp

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Posted 15 August 2014 - 10:09

The cereals these days are so processed to the point of being unhealthy. I stopped eating most cereals the day I started counting calories. Lost whopping 20 kg in 6 months because of such a simple change. 



#11 +chorpeac

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Posted 15 August 2014 - 10:55

I am eating Cheerios right now General Mills, and I am happy as can be!



#12 OP compl3x

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Posted 15 August 2014 - 11:02

 

2. mothers are more concerned with work than family.

 

 

Never pass up a chance to take a swipe at women, huh?



#13 margrave

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Posted 15 August 2014 - 11:18

I gave up cereals when they all shifted over to whole grain. I don't handle whole grain well personally. It causes pain for me. So I just switched over to instant breakfast with skim milk.



#14 +dsbig

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Posted 15 August 2014 - 11:45

I used to eat cheerios but started having stomach problems with it. 

 

and I used to love eating oatmeal. but it started giving me really bad stomach problems to the point I started throwing up half hour after eating it. and then be in pain for days after.



#15 yakumo

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Posted 15 August 2014 - 11:50

I don't know what it's like in the US tbh.

But if it's anything like the UK I'd blame it on cereal being vastly overpriced these days, especially and specifically all of the Kellogg cereals. Far too many brands they produce being pure sugar trash which people are moving away from for healthier options.