MS is paying the NFL to use the Surface. Announcers still can't remember its nam

[techbeck]

In among the larger-than-life humans on NFL sidelines this season, you'll notice a slew of Microsoft's Surface Pro 2 tablets helping out. Used by players and coaches to review photos of plays, the tablets are encased in chunky cyan protective cases and have been attracting the attention of the broadcast commentators when put to use. The only problem is that the announcers don't seem to have been briefed on the name, leaving them to describe Microsoft's slates as "iPad-like tools."

 

More....

http://www.theverge.com/2014/9/8/6120643/microsoft-surface-at-nfl-games-described-as-ipad-like

[Guest]

Schmucks don't know what a tablet is, let alone a Surface. You'd be surprised how many <100 EUR devices are being marketed and sold as iPads in Eastern Europe.

 

EDIT: They also don't know what a netbook is, and when those were popular they were being called mini-laptops. A slate or a hybrid? Forget about those, way too sci-fi for the common folk.

[Max Norris]

Meh. They're paid to be knowledge about football, not tech stuff. Probably wouldn't know the difference between a Nexus and an "iPad like device" either.

[techbeck]

MS needs to educate the people they are paying to use their products. Calling them iPad like is only going to help Apple, not MS.

[Max Norris]

MS needs to educate the people they are paying to use their products. Calling them iPad like is only going to help Apple, not MS.

They're not paying the announcers.

[techbeck]

They're not paying the announcers.

 

Yea, I know.  But they are paying the NFL which in turn pays the announcers.  So education on the product is needed regardless.  400 million is a lot of money to shell out for people to call your product, or compare them to, iPads.

[Stokkolm]

Yea, I know.  But they are paying the NFL which in turn pays the announcers.  So education on the product is needed regardless.  400 million is a lot of money to shell out for people to call your product, or compare them to, iPads.

Probably the television networks are paying them. Microsoft should have made deals with Fox, NBC, CBS, and ABC/ESPN as well so all the announcers could pump it up. Probably would have been money better spent.