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Nottingham's WBC super-middleweight champion Carl Froch has signed a five-fight deal with Matchroom Sport, run by Barry Hearn and son Eddie.
Froch, 33, split from long-time promoter Mick Hennessy last month and is due to fight Glen Johnson on 4 June.
Froch told BBC Sport he is "very optimistic" that fight will be broadcast by Sky Sports.
"With the backing of Matchroom we can do big things and capture the public's imagination," added Froch.
"My career has been a fantastic story, a rollercoaster, and it's been missed, it's gone under the radar.
"I beat Jermain Taylor [in 2009], climbed off the canvas in round three to defend my title with 14 seconds to go in the last round, it was an unbelievable fight.
"People should have been talking about me as the next big thing and what a great fighter I am from Britain, it should have crossed me over to the mainstream.
"But now we can do big things and get some column inches, some TV time and get the profile up, the stuff everyone is saying I deserve but I've not had.
"I've gone over and above the call of duty in my fights to warrant being a household name. It's not happened for me yet but I'm optimistic and excited it's about to happen."
Froch is currently competing in the Super Six super-middleweight tournament and victory over Jamaican Johnson in Atlantic City, New Jersey, will secure his place in the final.
However, all four of Froch's Super Six encounters so far have been broadcast in the United Kingdom by fringe satellite channel Primetime.
But Barry Hearn has close links with Sky Sports, which broadcasts his Prizefighter competition and is also credited with reversing the fortunes of darts and snooker.
"When you sit down with Barry and Eddie, you can tell they have the power and the resources to maximise your potential so I'm really excited about the rest of my career," added Froch, who has been beaten only once in 28 fights, against Denmark's Mikkel Kessler last year.
"The thing that stood out was their straight-talking approach and obviously their great reputation, not just in boxing, but in sport."
Froch also took advice from boxers already in the Matchroom stable.
He continued: "They have [European middleweight champion] Darren Barker on board, who is a good friend of mine, and Rob McCracken [Froch's trainer] told me to sit down and listen to Eddie - I listen to Rob and that made the decision simple.
"Eddie brings big things to the table and is able to promote me in a way that will get me the exposure that I deserve and crave - I've fulfilled my end of the bargain, I leave everything in the ring when I fight."
Froch sees the move as a way of fulfilling his dream of fighting at the home ground of Nottingham Forest, the football team he supports.
"I still have a dream to fight at the City Ground - I was promised that last year with Mikkel Kessler but it ended up happening in Denmark.
"If I'd gone into the meeting with Eddie and Barry then I believe that fight would've happened at the City Ground and it would've been a momentous occasion for myself, for the club, the city and for British boxing.
"But now we'll look forward and say, why can't it happen? When the Super Six is over and with Matchroom behind me, I know the dream can become a reality."
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Manny Pacquiao insists he is not taking Shane Mosley's challenge lightly ahead of their fight on Saturday.
The Filipino superstar, regarded as the world's best pound-for-pound boxer, defends his WBO welterweight title in Las Vegas against the veteran American.
Pacquiao, 32, is overwhelming favourite but he said: "I never underestimate Mosley - he is a good fighter.
"He is strong, he throws a lot of punches and he moves fast. I have trained hard for this fight."
Pacquiao, who has a career record of 52-3-2 with 38 knockouts, last fought in November, defeating Antonio Margarito to win the vacant WBC light-middleweight title.
Mosley, 39, last fought in September when he struggled to a draw with Sergio Mora.
'Sugar Shane', also lost to unbeaten compatriot Floyd Mayweather in May 2010 and has been defeated six times in 54 fights.
But the Californian, who has 39 KOs to his name, said: "This is going to be a terrific fight, a great fight.
"We're both warriors, we both love to fight and we're both winners.
"And when you get two winners in there, you know it's going to be a heck of a fight. So I'm excited. I'm ready. It's going to be a blockbuster, and I'm happy to be a part of this."
Last week, Pacquiao's trainer Freddie Roach said his fighter had never prepared more thoroughly for a bout, and he emphasised the point during a news conference on Wednesday.
"We know we're in a tough fight," said Roach, who also trains Britain's WBA light-welterweight champion Amir Khan.
"We respect Shane and his camp. They have a great team. But we are 100% ready. Everybody has worked really hard at this training camp. I think it's the best training camp we've ever had and Manny is in the best shape ever.
"We need to peak for this fight because Shane's one of the most crafty guys out there. He's intelligent and experienced and you can't replace experience, that's for sure."
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wahoospa, on 16 April 2011 - 22:10, said:
