Bungie signs 10-year exclusive deal with Activision

Bungie and Activision have announced they are to enter into a 10-year exclusive partnership. All new Bungie games based on new intellectual property in the 10-year period will be published and distributed worldwide by Activision on multiple platforms and devices. 

Bungie will stay an independent company from Activision and will remain owners of their intellectual property. Further details of the agreement were not given at the time of the announcement. 

President of Bungie, Harold Ryan, said the two companies had been working over the past 9 months on the agreement. "We chose to partner with Activision on our next IP because of their global reach, multi-platform experience and marketing expertise."

Bungie has not had a similar partnership since it split from Microsoft in 2007, shortly after the release of Halo 3. 

The announcement comes after another Activision partnership with Infinity Ward has gone sour. The two former heads of Infinity Ward were fired as well as 38 current and former employees filing a $125 million lawsuit claiming they are owed royalties and bonuses.  

Bungie's next major release will be Halo: Reach, expected this Fall. 

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If Bungie start making Call of Duty I might start playing it. That would be interesting.

But yeah, bad news.

Mike Brown said,
If Bungie start making Call of Duty I might start playing it. That would be interesting.

But yeah, bad news.

How is it bad news? this is great news for Bungie! Activision did not buy Bungie, they are still an independent company. This just means anything new Bungie makes will be published and distributed by Activision. I just don't understand the fuss? if Activision bought Bungie then yeah that be different, but they didn't!

CronicHazel said,
Activision hasn't screwed with Blizzard yet, so I'm guessing Bungie will remain largely unaffected. i hope.

Have you not seen the crap that they are pumping out of the World Of Warcraft cash cow as of late?
Paid for race changes, paid for class changes, paid for realm changes, purchasable mounts & pets. Trust me, they are right in there.

Aergan said,

Have you not seen the crap that they are pumping out of the World Of Warcraft cash cow as of late?
Paid for race changes, paid for class changes, paid for realm changes, purchasable mounts & pets. Trust me, they are right in there.

Aw, hadn't realized this was going on. I don't play WoW, and most people I know of that are playing WoW aren't complaining about this stuff lol

x-byte said,
Look up independent people. Activision is just the publisher, nothing more.

So? People aren't exactly pleased with Activision. Seeing Bungie make the jump isn't exactly something people are going to be pleased with...

x-byte said,
Look up independent people. Activision is just the publisher, nothing more.

So is EA. And look at their games +_+

x-byte said,
Look up independent people. Activision is just the publisher, nothing more.

Look at the utter rapeage that they did to guitar hero and tony hawk. Need I say more? Do you really want them to touch anything Bungie makes?

Gotenks98 said,

Look at the utter rapeage that they did to guitar hero and tony hawk. Need I say more? Do you really want them to touch anything Bungie makes?

Yes that was all franchises that they [Activision] own the IP to. IW and all those other developers are OWNED by Activision. Bungie is remaining independent, this deal is just like what Valve does with EA.

Rodrigo said,
Seriously, what's the matter with Activision? I still don't see anything wrong with them.

There is a lot of things wrong with Activision. One very important thing is pricing. They have no problem making their customers pay as much as possible. Their PC games for example, cost just as much as their console games, making it far more then the standard PC pricing on games. Secondly, they even screw their console gamers. Take that ironically name "Stimulus Package" map pack. They charged $15 for three maps, most of them remakes from the previous MW. That is insane.


I could go on and on with stuff they do to *make people angry. The worst part about it probably is their attitude though. They just don't seem to care about their customers at all. Its almost as if they know that people will buy their games because of the hot properties they own, so they are willing to screw with us.

Edited by autobon, Apr 29 2010, 5:55pm :

They acquired Sierra, the legendary pioneer of computer games and interactive entertainment, and have basically let it sit idle doing nothing. It's a very poor business move and a slap in the face to anyone who wants more out of gaming than "shoot 'em up" or MMORPGs.


They are also shutting down fan-based not-for-profit games utilizing the Sierra intellectual property (IP) even though they have no plans to use the IP themselves.

Bungie aren't going to be in a situation like IW was. Read the article guys. It may seem bad, but all Activision are doing is publishing their titles. In a similar vain to how EA publishes Valve's titles on the consoles.

Chasethebase said,
Bungie aren't going to be in a situation like IW was. Read the article guys. It may seem bad, but all Activision are doing is publishing their titles. In a similar vain to how EA publishes Valve's titles on the consoles.

That's how it always starts off...EA and Activision have done it plenty of times before, publish games for other companies, then buy them out.

/- Razorfold said,

That's how it always starts off...EA and Activision have done it plenty of times before, publish games for other companies, then buy them out.


With small independent developers yeah. Largely established and experienced developers not too often. It's not like Activision can force Bungie to sell into them anyways.

As long as Activision stays the publisher and doesn't invade on how and when bungie makes and releases their games, All should be fine. This seems like it came out of nowhere though.

It should be interesting to see how Bungie does developing multi-platform after being exclusively xbox (and some PC) for the past several years.

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