Microsoft files trademark for Windows 8's "Charms"

Charms may not be as ubiquitous in our daily lives as Windows and Office, but they may soon be with the onset of Windows 8 machines about. Microsoft describes "charms" as the menu of icons and commands invoked by flicking from the right edge on tablets, or by pointing the mouse pointer to the lower left corner of the screen.

It's only a matter of time before "charms" are described sans quotation marks, thanks to a new trademark application by Microsoft filed a day before the BUILD Conference. The application, spotted by TechCrunch (via Geekwire), was filed on September 12 and describes the trademark in an computing context:

The charms, in their current state, contain five commands: Settings, Devices, Share, Search, and Start. Settings exposes the current Metro application's preferences, plus a notification dashboard containing volume, network, brightness, and power widgets. Devices contains the devices currently attached to the system, including printers. Applications can register themselves as sharing "contracts" via the Share command. The Search command acts similarly to the search bar in Windows Vista and 7's Start menu. And finally, the Start button invokes the new Start screen.

Image Credit: Geekwire

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26 Comments

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andrewbares said,
I feel like there could be a better name for this... but I'm not creative enough to think of any haha
"The Magical Charms" ?

It's a stupid word for what they're describing, so let them have it. Seriously, who here wants to be heard in public saying "I'll just click on one of my charms!"

Jesus, Microsoft has gone full-****ing-retard since Ballmer took over.

elcoyoteloco said,
It's a stupid word for what they're describing, so let them have it. Seriously, who here wants to be heard in public saying "I'll just click on one of my charms!"

Jesus, Microsoft has gone full-****ing-retard since Ballmer took over.

Sounds like you're a little bit insecure there.

elcoyoteloco said,
It's a stupid word for what they're describing, so let them have it. Seriously, who here wants to be heard in public saying "I'll just click on one of my charms!"

Jesus, Microsoft has gone full-****ing-retard since Ballmer took over.

Why so serious?

elcoyoteloco said,
It's a stupid word for what they're describing, so let them have it. Seriously, who here wants to be heard in public saying "I'll just click on one of my charms!"

Jesus, Microsoft has gone full-****ing-retard since Ballmer took over.


There is several other stuff like this. But Windows is big, and stuff like this becomes the norm.

-"I'm going to pin this to my task bar!"
-Clippy? (cute, but is weird saying at your Office)
-I'm going to use Office! (It's like saying, using restroom.)
-I do all my stuff through windows. (Windows, the OS!)
-Live services (as oppose to death services?)
-Hotmail (.... dirty?)

So I wouldn't worry about that.

They are trademarking it...not patenting it... They may very well use charms in their advertisements and in the branding of Windows 8 to increase awareness of how to navigate the new Windows release.

...I mean come on, if you were changing something that's been the same way since 1995, you'd have to enlighten everyone using the new product somehow...and by drilling it into people's heads in advertisements on how to use the new method, they will be ready for that new change when they buy the product.

Sionic Ion said,
They are trademarking it...not patenting it... They may very well use charms in their advertisements and in the branding of Windows 8 to increase awareness of how to navigate the new Windows release.

...I mean come on, if you were changing something that's been the same way since 1995, you'd have to enlighten everyone using the new product somehow...and by drilling it into people's heads in advertisements on how to use the new method, they will be ready for that new change when they buy the product.

Exactly, what sounds more friendly.
Use the new Windows Bar/Bar with icons and the share button to share content from any app.
Or use the Charms Menu and the Share Charm to share info quick and easily?

TechDudeGeorge said,

Exactly, what sounds more friendly.
Use the new Windows Bar/Bar with icons and the share button to share content from any app.
Or use the Charms Menu and the Share Charm to share info quick and easily?

It's very Charming

Seems perfectly relevant to trademark Charms for use in this context.

I am unfamiliar with hot-corners of Apple, but from what I see from the charms, like how charms and the windows runtime link apps together simply by the developers creating contract for the charm in question as a refreshing step to reimagine windows.

Is this how hot-corners work?

Mac OS has had hot corners (which is basically what this is regardless of what you attach to it) for over a decade now. No idea if Apple patented it though.

.Neo said,
Mac OS has had hot corners (which is basically what this is regardless of what you attach to it) for over a decade now. No idea if Apple patented it though.

Patents are not trademarks

Sraf said,

Patents are not trademarks


True, so what Microsoft is trademarking is the name "Charm"? Seems a bit pointless for something like this, but okay.

.Neo said,

True, so what Microsoft is trademarking is the name "Charm"? Seems a bit pointless for something like this, but okay.

They're afraid of someone stealing their lucky Charms!

.Neo said,
Mac OS has had hot corners (which is basically what this is regardless of what you attach to it) for over a decade now. No idea if Apple patented it though.

This is nothing like hot corners. Maybe superficially.

.Neo said,
Mac OS has had hot corners (which is basically what this is regardless of what you attach to it) for over a decade now. No idea if Apple patented it though.

Charms are not limited to hot corners, they also show up on the swipe action

Stewart Gilligan Griffin said,
seriously? Isn't Charm already a used word?

Trademarks are for specific uses of a word, in specific contexts for specific purposes

/but I repeat myself