Plextor Set to Exit CD and DVD Drive Consumer Market

Pressured with competition by Korean and Taiwanese makers of optical disk drives for over five years, Sninano Kenshi, which is best known for its electronic equipment division and printing equipment division's Plextor brand-name, has reportedly decided to exit the market of consumer CD and DVD optical disk drives (ODDs) to concentrate on other product lines.

Shinano Kenshi, according to the article at Shinmai.co.jp Japanese web-site, is planning a serious reorganization of its domestic business, including layoffs. As a part of the reorganization, the production of optical disk drives (ODDs) will be reduced to "10% of the peak production levels" and the company will concentrate its business on industrial equipment and the Plextalk digital sound recording playback equipment for blind, the article says.

While Plextor still produces very high quality optical disk drives, including CD, DVD and Blu-ray recorders for consumers, as well as some unique products like PlexEraser, its optical drives cost two to three times more compared to similar products by competitors in Europe, which has caused gradual decline of sales of the company. Higher price is a result of high-quality component usage, but end-users and original equipment manufacturers are looking forward value much more than they are looking forward exceptional quality.

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News source: Xbit Labs

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13 Comments

That is too bad, I love my Plextor DVD burner, I have burned close to a thousand discs and it is still going. Some people may not see the paying the extra cost but I feel it is worth it.

Today is a sad day. Plextor's drives were always superior and gave me the best quality on dvd and cd burns. Too bad they are giving up.

I have one of their SATA DVD burners. It's bloody fast and has very little CPU overhead when burning.

I will miss them.

Does this mean they will stop it completely or have less product ???? Is so I need to buy one now before they are all gone

Can't say I'm at all surprised to be honest. In fact, I'm amazed how long they have survived. I have had MANY burners over the years and only one has failed........it was a SATA plextor. The motor packed up for some reason. Not saying Plextor make bad drives, I was just unlucky.....anyway the point I want to make is this........Latest Pioneer model costs £22 in the UK against £71 for the latest Plextor offering. Your not telling me that the Plextor is worth £49 extra!! I don't care how good the parts inside are.......they both burn just as good as each other.......In fact, I bet the pioneer would probably come out top.....altho I haven't read the reviews on the new plextor at cdrinfo but the pioneers are getting some fantastic reviews at the minute.

too much competition in the world of commercial DVD drives. I wonder if they will be able to survive only with business level hardware... will see

anyway, my latest DVD burner is a LG and it works better than the plextor I bought a month before. Supports more medium... even if most of the time I only use Verbatim and TDK plates

Pretty soon it'll be Lite-On and LG (whose ODD division may be "merged" with the former) making ODD's. I loves my DW1655 (BenQ RIP), and bid farewell to Plextor. Their 40X SCSI CDROM is still excellent.

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