Neowin®

A new report claims Apple is trying to get on board the AI train after other companies, including Microsoft, started the trend just under a year ago That includes adding AI into the next iOS verison.

Apple has increased its spending on AI to millions of dollars a day. It has focused not only on chatbots, but also on Siri automation, video/image creation, multimodal systems, and privacy.

Ming-Chi Kuo predicts Apple is avoiding the AI hype train and will not add generative AI features to its hardware for consumers next year. Apple's progress in AI is behind its competitors, he said.

Apple is working on new Generative AI based tools as the company plans to enter the AI space and take on the likes of OpenAI, Microsoft and Google who are currently enjoying first mover advantage.