The Lumia 930 launched in the UK last July for around £400 - but you can now buy Microsoft's flagship Windows Phone brand new for £299.99, along with a free Fitbit Flex fitness tracker worth £79.99.
...of Windows 10 Mobile, Samsung's latest slip-up and Clippy's machismo
Hands on with Verizon's Lumia 735
Discover all of our Windows 10 PC and Mobile coverage here!
Review: Ulefone Be Touch
Polling app Straw goes global with 2.0 release (and we chat about it with @BenThePCGuy)
Microsoft: Windows Insider program is not a free upgrade path for XP users to Windows 10
Microsoft's most affordable 4G handset, the Lumia 635, is currently available to buy off-contract from just $84.99, with a 4.5-inch display, 5MP rear camera, 1.2GHz Snapdragon 400 and 8GB storage.
The Lumia 530 - Microsoft's most affordable Windows Phone 8.1 handset - will reportedly be available on T-Mobile later this month, and is expected to be priced at just $69 off-contract.