Apple TV+ is getting a rebrand, now simply known as Apple TV. The change was announced in a press release by Apple about the global streaming debut of F1 The Movie, which hits the service on December 12. This renaming was tucked away at the bottom of the announcement, a rather quiet way to introduce a significant branding shift for its streaming platform.
Apple TV+ is now simply Apple TV, with a vibrant new identity. Ahead of its global streaming debut on Apple TV, the film continues to be available for purchase on participating digital platforms, including the Apple TV app, Amazon Prime Video, Fandango at Home and more.
As far as we know, Apple is yet to update the logo for the service, but one thing"s for sure: this will add to the existing confusion within the Apple TV ecosystem. There"s the Apple TV (hardware), a product line introduced back in 2007, with the latest models featuring the A15 Bionic chip, HDMI 2.1, and Wi-Fi 6.
Then there is the Apple TV (app), which acts as a central location for the Apple TV+ streaming service, your purchased movies and TV shows from iTunes, and content from other subscribed streaming services.
And of course, Apple TV+ (now Apple TV), the subscription service itself, focused on original content branded as "Apple Originals," which launched in November 2019.
F1 The Movie is Apple Studios" first huge theatrical hit. The film, directed by Joseph Kosinski, went to great lengths for authenticity. To capture realistic POV shots, Apple"s engineers built a custom camera system by modulating an iPhone camera sensor and an A-series chip, then mounting them onto real F1 cars for real-time footage.
Apple was particularly aggressive in promoting this film, giving it a comedic spotlight at WWDC 2025. The company also faced backlash back in June for sending promotional push notifications through the Wallet app to iPhone users.
All that marketing spending seems to have paid off. The film is now the "highest-grossing sports film" of all time, pulling in over $629 million at the global box office since its release.