Generative AI will continue to expand its reach whether you want it or not. While the race was unofficially started by OpenAI"s ChatGPT, Google has become one of the leaders in the space with its Gemini-branded products and services.
For some, generative AI exposure might still be limited to a chatbot or a tool that converts their image into a video. But the tech has many possibilities, ranging from AI pharmacists, vacation planners, coding agents, and autonomous driving, to AI that can browse the web for you.
Google has published a lengthy list of 1001 use cases of generative AI across different sectors like Automotive, Financial Services, Manufacturing, Healthcare, Business, Hospitality, Travel, and Media.
This list expands on its previous version, published almost a year and a half ago, with just 101 use cases. Google said that the list has grown tenfold since then, but it is still just "scratching the surface of what’s becoming possible with AI across the enterprise, or what might be coming in the next year and a half."
Most of these use cases are built using Google"s own generative AI technologies, but there is still some interesting insight into the different possibilities. One of the biggest feats Google pulled this year was recreating a classic movie from 1939 for the massive 160,000 square foot LED screen fitted at the Sphere in Las Vegas.
Popular video sharing platform Dailymotion used Vertex AI Search to improve content discovery and recorded a 17% rise in the post-search click-through rate in the first week of testing. The electric car racing championship, Formula E, can now create a two-minute summary in any language from a two-hour-long race commentary, complete with drive data and seasonal storylines.
Mercedes-Benz is building cars that can talk to their drivers. Alongside ChatGPT, its Gemini-powered MBUX Virtual Assistant can have natural language conversations and offer personalized answers for navigation and points of interest. UPS Capital, the insurance arm of UPS, uses machine learning and shipping data to provide shippers with a confidence score to predict the likelihood of a successful delivery.
YouTube was able to reduce the number of abandoned calls by 75% during the wait to speak to a customer care representative. An app called Remini added a new AI filter based on Imagen 3 to transform user photos into cartoon animals, processing over 60 million photos a day.
If you want to read more gen AI use cases, check out the entire list in Google"s official blog post.