Google is almost three decades old, and the search giant keeps changing its logo design from time to time. Its latest quad-color G logo has been around for a decade and has seen changes over the years.
In 1998, Google began as a simple search engine accessible via desktop computers. Now, there are an endless number of devices from which you can access Google, and its portfolio of products isn"t limited to a search engine. It can be a smartphone, TV, or even the dashboard of a car, where you can tap, type, or say your query out loud.
While the company has used the same four colors since its early days, it switched to the multicolor G favicon in 2015, which was built upon the flat logo design introduced in 2013. Google said that the " design update reflected all the ways people interacted with Google products across our platforms, apps and devices."
The "G" was refreshed again earlier this year with a brighter four-color gradient for Google Search, switching away from solid colors. Google is celebrating its 27th birthday this month and rolling out the updated "Google G" company-wide across all its products, services, and platforms.
Google currently owns almost 90% of the search engine market share and approximately 70% of the market share for Google Chrome. But it has explored several other areas beyond digital products, including self-driving cars and airborne balloons that beam internet to the ground.
Android is one of Google"s flagship offerings, which has maintained its green color all along; however, the most recent brand refresh turned the Bugdroid into a 3D character. Similarly, YouTube showcases its red color.
Google also jumped on the AI bandwagon and developed a massive catalog of Gemini-branded AI tools and services. "While staying true to Google’s iconic four colors, the brighter hues and gradient design symbolize the surge of AI-driven innovation and creative energy across our products and technology," Google said in a blog post.
Google"s four-color gradient palette was recently featured in the Gemini logo, as part of a refresh a couple of months ago. Now that the logo has become company-wide, Google said the design will be implemented in more places over the coming months.