"connect with audiences" is the most obvious corporate speak you can think of.
I only bought Need for Speed from EA because it was the only racing game with cops in existence and I dig that. Now that they killed off NFS franchise, I have nothing to spend money on. EA is officially dead for me, just like Ubisoft which I've been boycotting for some 20 years now...
I wouldn't call it dog water - it's far from my genre of game, but different strokes for different folks. My frustration comes from releasing a new game every year and charging full price when they could easily just patch in new squads and the like on the game that I already have.
BUT if I pay full price for a game, especially these days when it is 50/60 GBP, going up to 70/80 GBP for a deluxe version, the idea of adverts being injected into my experience stinks.
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