Google seems to be advertising it enough on different streaming services, I don't watch normal TV as i refuse to pay for a Tv licence. (UK) i have disabled it as much as I can on my phone, I have not changed Google assistant to it and yet still get notifications saying please change to Gemini. If I don't use google assistant, then what makes them think I want to use Gemini? As i said, it is disabled or as much as i can.

Yup. The only feature I want is an OFF button.

Exactly. They won't go 100 because current gen consoles are simply too old for any groundbreaking graphics or gaming experience otherwise. They will go with standard (console) price 70 or go with 80 if they really want to go premium. Of course they will have more expensive options too with some useless cosmetics as always.