2013 Skoda Rapid officially revealed

By +Mirumir
in The Neobahn

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Grand Master

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Yes! I've been waiting for this car ever since MissionL concept was shown last year.

2013 Skoda Rapid officially revealed

Skoda has released initial details and photos for their all-new Rapid compact sedan. Followed by its public debut at the Paris Motor Show in September, the Rapid will have its market launch in Europe from autumn 2012.

First previewed as the MissionL Concept last year in Frankfurt, the Rapid is the first model to show Skoda's new design language. With the exception of the front lamps, door handles, and roof panel, the Rapid appears identical to the MissionL concept - even the wheels are the same.

Positioned in the Skoda model range between the Fabia and the Octavia, the 5-seater Rapid measures 4.48 meters in length and 1.7 meters in width. Five petrol and two diesel engines will be initially offered.

The Rapid is an A segment vehicle which currently accounts for approximately 36 percent of the world's automobile market. Within this class, sedans have a share of around 42 percent. According to industry experts, the number of A segment sedans sold worldwide will rise by about 50 percent by the year 2020.

Skoda is targeting the Rapid to families looking for a roomy first car at an affordable price.

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Its sister, 2013 SEAT Toledo, possibly leaked yesterday.

p.s. Btw, Rapid is a lift-back.

Grand Master

+Mirumir Subscriber¹

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Looks nice, but that boot looks pretty non-existent!

It does look nice! I love its agressive, sinister "eyes". :shiftyninja:

As for the boot, the full specs haven't been released yet, but, I assume, its trunk space will be comparable to that of Mazda 3. And keep in mind it's a lift-back, so it will open like this:

superb3_47cd5198eb198.jpg

The rear seats are most likely fold-able too.

Grand Master

+Mirumir Subscriber¹

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Not sure what the point of this car is?

To increase the sales, capture a lager market share, and make some cash in the process.

The Octavia is rivaling BMW 3 series, C class Mercedes, Audi A4 & VW Jetta

Superb is rivalling BMW 5 series, E Class Mercedes, Audi A6 & VW Passat

So not sure where this car will sit, unless Octavia is going

Positioned in the Skoda model range between the Fabia and the Octavia...

...

Skoda is targeting the Rapid to families looking for a roomy first car at an affordable price.

Oh and Skoda is positioned below VW in their corporate ladder as far as the affordability goes, so comparing it to the premium German brands is not serious.

Grand Master

+Mirumir Subscriber¹

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^ It might not get more sales though.

Do you know something VW/Skoda executives don't? I don't think so. :D

They are even launching Rapid's nearly identical sister, the new Seat Toledo. It's called diversification. Yes, it can lead to the so called sales cannibalization, but I'm sure they've done their homework.

One of the cars has to leave, as there's not many car manufacturers selling two of the same cars i the same range.

Like I said, unless the Octavia gets booted out and the Rapid is the replacement

Rapid is already smaller (and will sell for less) than Octavia; they are in different car segments.

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