Why The iPad Mini Doesn

[Scorbing]

Wondering why Apple latest toy doesn't sell cheap? Here's why:

http://www.cultofmac.com/199670/why-the-ipad-mini-doesnt-sell-for-199/

[Anibal P]

Nothing like that, it costs more because the sheep will pay the ripoff prices while the rest of us laugh at them

[Muhammad Farrukh]

The price you pay above the rest is for that unparalleled ecosystem.

[torrentthief]

can't believe that writer tried to defend their price. Their lowest end model costs $188 to make, they would make $11 profit, instead he talks about the higher capacity models and lte models.

[benthebear]

Nothing like that, it costs more because the sheep will pay the ripoff prices while the rest of us laugh at them

Leave it to you to throw out common sense and reason just to blame it on the sheep. Maybe one day you'll work through whatever insecurity issue that you're having and realize that Apple is a for profit company in it to make money (GO CAPITALISM!), and that a good chunk of people buy their stuff because they personally think it's worth it. That's not up for you to decide, and the only person who you should be laughing at is yourself.

[threetonesun]

We'd really need a comparison of the Fire and other tablets to see if it's a fair price or not. My assumption was that Amazon sells those at a loss.

[jasondefaoite]

We'd really need a comparison of the Fire and other tablets to see if it's a fair price or not. My assumption was that Amazon sells those at a loss.

According to iSuppli ...

FireHD $201.70

Nexus 7 $152

Why the iPad mini doesn't sell for $199. Simple, Apple wants > $100 profit per sale.

[Scorbing]

I saw the iPad Mini at BestBuy. I put it side by side with the Nexus and the Kindle HD and the Mini has more screen real estate than the others. It is way lighter also. It is well built. The screen is absolutely gorgeous, but so is the Kindles. In terms of UI speeds, the others are faster but Apple didn't do a bad job with the Mini.

According to iSuppli ...

FireHD $201.70

Nexus 7 $152

Why the iPad mini doesn't sell for $199. Simple, Apple wants > $100 profit per sale.

Yes. They are greedy so they must make those big bucks to play their executive's big fat checks.

[Sartoris]

Yes. They are greedy so they must make those big bucks to play their executive's big fat checks.

Well Tim Cook does make $378 million a year.

[ahhell]

The price you pay above the rest is for that unparalleled ecosystem.

I think you mean "walled garden".

[Chicane-UK Veteran]

I wonder if there will ever be an Apple discussion thread where people aren't frothing at the mouth to point out how every single Apple customer is a "sheep" and clearly incapable of rationally selecting a tech product based on their needs and requirements.

And I'm also curious to know what makes Apple the bad guy, but other tech companies (such as Microsoft) the poor underdog, who deserve your vociferous support.

Tech fanboyism really is baffling.

[coresx]

The market decides the price. People are quite happy to pay that much so it stays that way. Doesn't matter how much it costs to produce.

Personally I don't see it as a good deal for the hardware specs so I won't buy it. Next iteration, perhaps I will.

[threetonesun]

According to iSuppli ...

FireHD $201.70

Nexus 7 $152

Why the iPad mini doesn't sell for $199. Simple, Apple wants > $100 profit per sale.

Apple has physical stores they own and employees they pay working in them, while Google and Amazon don't.

It's also been established that Amazon sells the Fire under the assumption that people will either subscribe to Prime or buy things through their store.

[Anibal P]

Leave it to you to throw out common sense and reason just to blame it on the sheep. Maybe one day you'll work through whatever insecurity issue that you're having and realize that Apple is a for profit company in it to make money (GO CAPITALISM!), and that a good chunk of people buy their stuff because they personally think it's worth it. That's not up for you to decide, and the only person who you should be laughing at is yourself.

As a SMART capitalist I will buy whatever device gives me the vest all around bang for the buck, so far Apple has always fell short of that, as much as I'd like to own a MacBook or an iMac, it just doesn't make good money sense to pay the Apple tax, but that's me and each person is different when spending their money, Capitalism at it's best

[dfuk]

And apple know you will buy stuff from their store because you have no choice.

[Scorbing]

Apple has physical stores they own and employees they pay working in them, while Google and Amazon don't.

It's also been established that Amazon sells the Fire under the assumption that people will either subscribe to Prime or buy things through their store.

While I understand that Apple does have stores and employees to pay, they must also understand that the competition is there and its getting better and better and in order to complete with them, you must either price your product at the same price as the competition or lower, not higher. I rather take a $50.00 and sell 10 million units rather than take a $100.00 and only sell 3 million.

[threetonesun]

While I understand that Apple does have stores and employees to pay, they must also understand that the competition is there and its getting better and better and in order to complete with them, you must either price your product at the same price as the competition or lower, not higher. I rather take a $50.00 and sell 10 million units rather than take a $100.00 and only sell 3 million.

Apple has never done this, nor will they ever. Also, competing for the bottom dollar is not a sound business practice. Ask Dell or HP or Gateway how they're doing these days.

[Scorbing]

Apple has never done this, nor will they ever. Also, competing for the bottom dollar is not a sound business practice. Ask Dell or HP or Gateway how they're doing these days.

$250.00 would have been a much more fair price rather than $329.00, don't you think? In order to compete in this tablet world we have now, you must make sacrifices some times and I am sure that selling that iPad Mini for $250.00 was not going to hurt Apple's Ego.

[HawkMan]

Why The iPad Mini Doesn?t Sell For $199

Because it doesn't have to.

[threetonesun]

$250.00 would have been a much more fair price rather than $329.00, don't you think? In order to compete in this tablet world we have now, you must make sacrifices some times and I am sure that selling that iPad Mini for $250.00 was not going to hurt Apple's Ego.

No offense, but I'm pretty sure Apple thought about this longer than you did.

[RichardK]

Wondering why Apple latest toy doesn't sell cheap? Here's why:

http://www.cultofmac...t-sell-for-199/

It's really very simple. As long as people still continue to pay the price they set, there is no reason for them to price it any lower.

[HawkMan]

No offense, but I'm pretty sure Apple thought about this longer than you did.

Imagine if Apple had peopel whose job it was to analyse the market and product supply and demand and create a graph that showed at what price the product would earn them the most money, based on price and number of sales at that price.

;)

Yeah, Apple pretty much got this figured out, they also have no interest in selling the dveice to cheap, even if a lower price would earn them more, they might not want to. it makes the device less desireable.

[Growled Member]

If anyone feels they are getting ripped off by buying a iPad mini, the best solution is not buy one.

[moloko]

Ok so it costs 188 to make, then why not sell at 250$ which would be reasonable for a high end device in this category?

[Shane Nokes]

Something I want to toss out there (and no I'm not an Apple fan in general) is that the costs mentioned are just the cost of making the device.

The estimates factor cost of materials...they often don't factor in R&D costs, labor costs, marketing costs, etc.