FIAT may move HQ to US

[DocM]

http://detnews.com/autos/article?a=2013305160328&f=1213

Fiat SpA, Italy's biggest manufacturer, is considering moving its corporate headquarters to the U.S. following a planned merger with Chrysler Group LLC, three people familiar with the matter said.

Chief Executive Officer Sergio Marchionne is evaluating the switch from Turin, where Fiat was founded in 1899, to the U.S. as the carmaker's revenue and profit center shifts to North America, the people said, asking not to be identified discussing the internal deliberations. Fiat generated 75 percent of 2012 operating profit in North America.

No final decision on the headquarters has been made and other options are being examined, the people said. A Fiat representative declined to comment. Marchionne said last month that he favored a primary listing in New York for the company.

Moving Fiat's headquarters away from Turin's iconic Lingotto, a former car plant with an oval track on its roof, could create a political backlash in debt-ridden Italy, where the industrial sector is in decline. The unemployment rate is near a 20-year high as companies refrain from hiring amid the country's longest recession in more than two decades.

"It's the logical solution as the center of gravity of the group has moved to the U.S. and for its ambition of becoming a global player," said Giuliano Noci, associate dean of Milan Polytechnic's business school.

Chrysler, based in Auburn Hills, has become the group's profit generator as Fiat struggles to end losses in Europe, which totaled more than 700 million euros ($900 million) last year.

Fiat's dependence on Europe has been reduced drastically since it took control of Chrysler in 2009. The region in 2012 represented 24 percent of the group's 84 billion euros in revenue. When Marchionne was named CEO in 2004, Fiat relied on Europe for more than 90 percent of its 27 billion euros in sales.

"Europe is becoming a less and less relevant fact in the scheme of things," Marchionne told analysts last month. "It's a reflection of the ability of this house to shift its interest and to shift its resources to markets that are much more rewarding in terms of investment and return."

Marchionne also said the decision on the location of the headquarters will depend on access to capital markets and the ability of the company to get financing at "reasonable rates."

"The U.S. capital market is more efficient than the Italian, and as a result the carmaker would probably get cheaper refinancing," said Sascha Gommel, an analyst with Commerzbank in Frankfurt, who expects Fiat to retain a listing in Milan.

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[+Mirumir Subscriber¹]

I want to be optimistic about it, but my gut feeling tells me the company will issue lot's of bonds, plunge into debt, and get cut into pieces. It will be restructured again. Rinse and repeat.

[The Evil Overlord]

Seeing as Fiat owns (or owned) Ferrari (unless my information is really out of date) Does that mean Chrysler gets a piece of that pie too?

[Alwaysonacoffebreak]

Why would anyone care? Okay maybe for the jobs, thumbs up for that but after that... meh. Their cars look like crap, they are crap and well basically no one would miss them if they suddenly disappeared from the market.

[Brian M. Veteran]

This should not happen - and I doubt Fiat will leave Italy.

I've been a massive fan of Fiat/Alfa and their italian quirks (I love my Alfa :D). But if they become american, I think they'll lose their Italian flare that you just dont get with other cars :(.

[KingCracker]

If they move here they probably wont have success, ugly cars are ugly.

[Brian M. Veteran]

If they move here they probably wont have success, ugly cars are ugly.

Fiat/Alfa have made some of the prettiest cars ever!

Fiat Barchetta: http://upload.wikimedia.org/wikipedia/commons/thumb/c/c0/Fiat_Barchetta_?_Frontansicht%2C_3._Juni_2011%2C_W?lfrath.jpg/800px-Fiat_Barchetta_?_Frontansicht%2C_3._Juni_2011%2C_W?lfrath.jpg

Alfa Brera: http://upload.wikimedia.org/wikipedia/commons/thumb/5/5c/Alfa_Romeo_Brera_S.jpg/800px-Alfa_Romeo_Brera_S.jpg

Alfa 8C: http://upload.wikimedia.org/wikipedia/commons/thumb/d/dc/AR8C-Competizione.jpg/800px-AR8C-Competizione.jpg

[Alwaysonacoffebreak]

Fiat/Alfa have made some of the prettiest cars ever!

Fiat Barchetta: http://upload.wikimedia.org/wikipedia/commons/thumb/c/c0/Fiat_Barchetta_?_Frontansicht%2C_3._Juni_2011%2C_W?lfrath.jpg/800px-Fiat_Barchetta_?_Frontansicht%2C_3._Juni_2011%2C_W?lfrath.jpg

Alfa Brera: http://upload.wikimedia.org/wikipedia/commons/thumb/5/5c/Alfa_Romeo_Brera_S.jpg/800px-Alfa_Romeo_Brera_S.jpg

Alfa 8C: http://upload.wikimedia.org/wikipedia/commons/thumb/d/dc/AR8C-Competizione.jpg/800px-AR8C-Competizione.jpg

Alfa yes. Fiat, hell no. They have not a single nice looking one, not even that cabrio. But I guess it's more in the taste.