IDC suggests Microsoft will unbundle the Kinect from the Xbox One to improve sales


Recommended Posts

You missed the part of my post where I pointed out that its about more than gaming to MS. Its been mentioned before, but most people just ignore that point and focus on what exclusive games might come out.

Sony has indeed added more voice commands, which is great. Is the ps4 camera as integrated into the OS as Kinect is?

What I have trouble figuring out is why people are so sure that Kinect does nothing outside of play games and do a few voice commands. I mean I get it when it comes from people that don't own one, but then some that do own it feel the same way.

 

Your right, its not based on fans or non-fans interested in strategies based on their own taste. I do think its interesting that if someone tries to make a case for keeping kinect, its pretty much laughed off as some fan calling it 'blasphemy'. MS obviously had a reason for keeping kinect, yet few care what the reason was. Of course that can change and MS can always reevaluate.

Its pretty simple really.

Either MS believes Kinect offers a long term value and it is worth keeping even if that means taking more losses to have a price cut. Or they do not and they kill Kinect in order to drop the price without a loss or cut the price farther and take a loss. I see little reason for them to try some half plan where they introduce multiple skus if the point of dropping kinect in the first place is to cut prices and react to a lack of interest.

It really doesn't matter how people around here feel about Kinect.

 

How does that mean killing Kinect? It's that bi-polar view that is making it hard for some to see it can be considered a game plan without too much downfall. They are in no way killing something just because they introduce a cheaper bundle. For a camera that is worse technically, doesn't have many games and that's OS integration is average at best it's hardly selling bad on it's own.

 

Kinect already has the technical advantage and "commitment" from MS in everything PR related, what is everyone so scared of if a basic bundle is introduced as an entry level option? That's not really fear of developers, it's fear of your own product and that is never a good reason to force people to buy into something. 

  • Like 1

I have to admit I got bored of reading that article quite quickly, like someone has already pointed out.. competition from the Wii U!? I know its petty but having a picture of Kinect V1 actually irritated me too, if you're going to blame Kinect for "poor" sales then at least get a picture of the damn thing right!

 

This is obviously also forgetting that some retailers have dropped the price of XB1 by ?100 ($160 roughly converted) which in most cases equals the price of the PS4 if not actually beats it when you take into consideration that this is often bundled with a game like Titanfall. If that hasn't "improved" sales enough then dropping Kinect will do nothing. 

 

I like Kinect and I'm happy I have it, if there had of been two bundles I probably would have paid more to get it. Whilst MS's sales aren't close to Sony's I believe in comparison to the 360 it has still sold well. Once we start getting a more steady stream of decent games I think sales will pickup for both platforms.

I have to admit I got bored of reading that article quite quickly, like someone has already pointed out.. competition from the Wii U!? I know its petty but having a picture of Kinect V1 actually irritated me too, if you're going to blame Kinect for "poor" sales then at least get a picture of the damn thing right!

 

This is obviously also forgetting that some retailers have dropped the price of XB1 by ?100 ($160 roughly converted) which in most cases equals the price of the PS4 if not actually beats it when you take into consideration that this is often bundled with a game like Titanfall. If that hasn't "improved" sales enough then dropping Kinect will do nothing. 

 

I like Kinect and I'm happy I have it, if there had of been two bundles I probably would have paid more to get it. Whilst MS's sales aren't close to Sony's I believe in comparison to the 360 it has still sold well. Once we start getting a more steady stream of decent games I think sales will pickup for both platforms.

 

While the UK has shaved off a bit, giants like Amazon still have the core XB1 model ?30+ more than a PS4. Remember they're also battling a mindset that's been set that the console is "weaker" than the PS4 as well. They really need 1:1 parity with the PS4 at a minimum, going slightly under would be best. 

 

The UK is sadly for gamers also not indicative of all of Europe when it comes to cost cutting - We have a really vicious market here, I don't think any other country see's reductions like we do. The rest of Europe is also the harder battle, even last gen when the UK favoured the 360, other European countries remained pro-Sony which they typically do.

Selling a bundle without it doesn't mean they can't continue selling a bundle with it - Surely that is the real test of whether or not people want Kinect? What bundle the majority choose.

If they want price parity they're pretty much going to need that solo unit, the only other option is to eat the cost themselves and that isn't MS' style (selling at a considerable loss). Right now Sony have more room to play with in reaction to MS, if MS choose to eat the costs and go below the PS4, Sony can counter by eating some loss themselves and going back under the XB1 - The highest amount of loss per unit will always go to MS in this scenario with the Kinect being bundled.

Trailing the PS4s price for years is simply not a good business plan, especially not considering Europe (and the UK) seem to quite happily set their allegiance on whatever is cheaper/getting praised more online. The UK was dominantly 360 last generation and within months of these new consoles being released has quite clearly gone pro-PS4 for now.

1. Doesn't X1 have a better attach rate than PS4? If true, then MS has more wiggle room than Sony.

2. Sony doesn't have pockets of MS to get into a price war.

In either case, I think MS won't unbundle Kinect and won't sell at loss. They will probably sell at cost but really doubt if they will go for a $50-100 per unit loss.

I fully expect Sony to make boneheaded decisions now that they are on top sales wise, we already saw a glimpse in the DriveClub PS+ edition goof up.

Personally I am waiting for a decent price drop but I hope they get there without losing Kinect.

While the UK has shaved off a bit, giants like Amazon still have the core XB1 model ?30+ more than a PS4. Remember they're also battling a mindset that's been set that the console is "weaker" than the PS4 as well. They really need 1:1 parity with the PS4 at a minimum, going slightly under would be best. 

 

The UK is sadly for gamers also not indicative of all of Europe when it comes to cost cutting - We have a really vicious market here, I don't think any other country see's reductions like we do. The rest of Europe is also the harder battle, even last gen when the UK favoured the 360, other European countries remained pro-Sony which they typically do.

Whilst I agree to an extent on the weaker stance, I bought the XB1 for the games not how well it performed and I think a lot of people will eventually end up with the same decision.

 

Killzone vs Halo

Gran Turismo Vs Forza etc etc

 

1. Doesn't X1 have a better attach rate than PS4? If true, then MS has more wiggle room than Sony.

2. Sony doesn't have pockets of MS to get into a price war.

In either case, I think MS won't unbundle Kinect and won't sell at loss. They will probably sell at cost but really doubt if they will go for a $50-100 per unit loss.

I fully expect Sony to make boneheaded decisions now that they are on top sales wise, we already saw a glimpse in the DriveClub PS+ edition goof up.

Personally I am waiting for a decent price drop but I hope they get there without losing Kinect.

 

You do not need to have the biggest pockets if you make decisions which allow you to have a low price point originally.

 

As for attachment rate

 

Meanwhile, the Xbox One software attach rate is 2.9 games per console. That?s a solid but not spectacular number for the console at this point in the life cycle and is approximately the same as the PS4 which has sold 20.5 million games at this point compared to the 7 million consoles sold.

 

You do not need to have the biggest pockets if you make decisions which allow you to have a low price point originally.

 

As for attachment rate

Are you using your Kinect daily?

You do not need to have the biggest pockets if you make decisions which allow you to have a low price point originally.

 

As for attachment rate

Your sentence makes absolutely no sense. Sony's per unit cost doesn't decide how much loss Microsoft is willing to take.

 

Looks like I was wrong on the attachment rate.

Are you using your Kinect daily?

 

No cameras allowed in my house, I'm worried aliens are spying.

 

Your sentence makes absolutely no sense. Sony's per unit cost doesn't decide how much loss Microsoft is willing to take.

 

Looks like I was wrong on the attachment rate.

 

No it doesn't, what I meant is big pockets aren't everything. Sony have pole position on pricing right now and have managed that through a business decision not to bundle their camera. They're selling "beefier" hardware at a lower price and it's just simply to do with the camera.

No cameras allowed in my house, I'm worried aliens are spying.

 

 

No it doesn't, what I meant is big pockets aren't everything. Sony have pole position on pricing right now and have managed that through a business decision not to bundle their camera. They're selling "beefier" hardware at a lower price and it's just simply to do with the camera.

Doesn't Sony also have lower per unit margin than Microsoft at their respective launch price points?

 

p.s. I thought you had PS3 move. :p

Doesn't Sony also have lower per unit margin than Microsoft at their respective launch price points?

 

p.s. I thought you had PS3 move. :p

 

I would bet on that yeah, the RAM is most notably fairly expensive.

 

And yeah I do have cameras I was just giving a silly comment a silly response.

I would bet on that yeah, the RAM is most notably fairly expensive.

 

And yeah I do have cameras I was just giving a silly comment a silly response.

Ok, I see. So you do or you don't use your Kinect?

Ok, I see. So you do or you don't use your Kinect?

 

It's currently taped to the side of my house to work as a security camera. It once accidentally logged a burglar into my XB1 through face recognition though.

How does that mean killing Kinect? It's that bi-polar view that is making it hard for some to see it can be considered a game plan without too much downfall. They are in no way killing something just because they introduce a cheaper bundle. For a camera that is worse technically, doesn't have many games and that's OS integration is average at best it's hardly selling bad on it's own.

So you truly see no downside at all to MS unbundling Kinect?

Do you feel that the ps4 camera will get as much support from Sony as Kinect will get from MS as a bundled feature?

Maybe your right, maybe the best choice is to just offer both and MS can kind of transition to supporting Kinect more like Sony does. It would be interesting to see.

Kinect already has the technical advantage and "commitment" from MS in everything PR related, what is everyone so scared of if a basic bundle is introduced as an entry level option? That's not really fear of developers, it's fear of your own product and that is never a good reason to force people to buy into something.

Again, do you know what MS is thinking? I mean for some reason you are calling out other people that post as if they are MS reps responding to a question. MS has made no statements regarding this, so trying to paint it as them being afraid is just painting random forum posters that way.

The only thing MS has done has shown a strong commitment to keeping the bundle as is because they feel like its a compelling features for the platform. They have also shown that they are not interested in Kinect being seen as its own 'thing' or something only to be used for dedicated games. All of that can change tomorrow, but that is the case as of today.

Its not about being scared, but hey, if that is what you want to take away from points being made, so be it, your entitled to think that way. I'm kind of tired of debating the point anyway. Kinect could very well get unbunbled at E3 and then we can move on to the next thing.

We sideline viewers always like to think, we know whats going on (myself especially :D ).

Microsoft could have all kinds of Kinect Software (not just gaming) in the pipeline and ready to be baked into the OS.

Always know a companies LOOOOOONG term goal for a product first and foremost.

 

IMHO, it would be dumb to drop something so heavily integrated into the System.  Xbox One is Kinect and Kinect is Xbox One. 

 

I had PS Move controllers as well.  Got rid of them recently.  Kept the camera however.

I even used the things for a bit.  Even bought games like The Fight, KungFu Riders.  I even used them for Heavy Rain.  And of course Sports Champions.

 

I'd rather every unit have the same things in the box.  If there's going to be a camera. All units should have a camera.  If there isn't going to be a camera, NO units should of had a camera.

 

Only difference should be, is there is a game pack in or not.

 

All hardware should be the same from day 1 to no longer being manufactured.

 IDC is making a statement and we're ridiculing them. 

 

Well, fat lot of good your ridicule did. Are you eating your crow grilled, or fried?

 

Not expecting an answer, but maybe people will eventually learn not to try and discredit sources just because they dare to report something contrary to what you want to be true.

  • Like 3

Well, fat lot of good your ridicule did. Are you eating your crow grilled, or fried?

 

Not expecting an answer, but maybe people will eventually learn not to try and discredit sources just because they dare to report something contrary to what you want to be true.

Some people discredited it for legitimate reasons.

its easy to say what you just said since their claim turned out to be true. that is not always the case.

Still, MS got that price down, which is big.

I just realized something. IDC still got it wrong. They thought it would not be until next year that MS did this. So MS made the move far earlier than predicted.

 

Yes, that's because, as everyone pointed out, they don't know what they're talking about.  They were regurgitating a common rumor for page views, not saying anything they actually had sources for.

This topic is now closed to further replies.
  • Posts

    • Save up to 87% on ChatPlayground AI lifetime subscriptions by Steven Parker Today's highlighted deal comes via our Apps + Software section of the Neowin Deals store, where for only a limited time, you can save up to 87% on ChatPlayground AI: lifetime subscriptions. ChatPlayground AI puts the world’s top AI models in one powerful interface, letting you enter a single prompt and instantly compare outputs from multiple models to choose the perfect response for your needs. Boost productivity and creativity with access to the latest AI giants like GPT-4o, Claude Sonnet 4, Gemini 1.5 Flash, DeepSeek V3, and dozens more — all in one window. Whether you’re chatting, coding, generating images, or refining prompts, ChatPlayground AI equips you with advanced tools like prompt engineering, image/PDF chat, saved conversations, and AI image creation, plus priority support to keep your workflow seamless. Access the world’s best AI models Side-by-Side Comparisons: Enter one prompt & instantly view results from multiple AI models to find the best output for your needs 40+ AI Models: Includes GPT-4o, Claude Sonnet 4, Gemini 1.5 Flash, DeepSeek V3, Llama, Perplexity, and many more Multi-Function Platform: Access AI for chat, image generation & coding all within a single interface Web Browser Extension: Offers a Chrome extension to seamlessly integrate the platform into your browsing workflow Boost productivity with powerful features ChatPlayground Interface: Designed for seamless AI model comparison in one window Prompt Engineering: Refine & optimize your prompts for better, more accurate responses Chat with Images & PDFs: Upload visuals and documents to get context-aware answers Saved Chat History: Keep track of past conversations for reference & ongoing projects AI Image Generation: Create high-quality visuals powered by top AI image models Priority Customer Support: Get faster assistance whenever you need it What you'll get with the Unlimited Plan Includes unlimited messages/month Built for prompt engineers, startups, and teams who run experiments nonstop Includes priority access to new features and future models Good to know Length of access: lifetime Redemption deadline: redeem your code within 30 days of purchase Access options: Desktop Max number of device(s): Unlimited Available to both NEW & Existing users Updates included A lifetime subscription to ChatPlayground AI (Unlimited Plan) normally costs $619, but you can pick it up for just $79 for a limited time - that represents a saving of $530 (87% off). Click the link below for more details, always check terms and specifications before making a purchase. Get this ChatPlayground AI (Unlimited) for $79 (was $619) There are also two other discounted plans to choose from. Although priced in U.S. dollars, this deal is available for digital purchase worldwide. Support queries If you have queries or need support for any of the Neowin Deals, please use the contact form here. Neowin Deals are managed and sold by StackCommerce who represent Neowin on an affiliate basis. Why we post these deals We post these because we earn commission on each sale so as not to rely solely on advertising, which many of our readers block. It all helps toward paying staff reporters, servers and hosting costs. So for those that keep moaning and complaining, be thankful we're still online for you to even do that. Other ways to support Neowin Whitelist Neowin by not blocking our ads Create a free member account to see fewer ads Make a donation to support our day to day running costs Subscribe to Neowin - for $14 a year, or $28 a year for an ad-free experience Disclosure: Neowin benefits from revenue of each sale made through our branded deals site powered by StackCommerce.
    • I like Tidal, but it still does not control devices from the mobile/app and still no surround support. And yeah re: above comment I still get a lot of network errors and I am on a 4/4 Gbit Fiber connection.
    • Aren`t "security features" and "AI model that can see your screen" a tad diametric!
    • Samsung, Amazon extend 990 PRO 2TB NVMe SSD deal beyond Prime Day 2026 by Sayan Sen Recently, we had Amazon's Prime Day 2026 sales wherein there were several great deals including on SSDs. One of those discounted components was the Samsung 990 PRO SSD as the 2TB variant of it was selling for $370, a very good price after a long time. Although that deal was supposed to expire today, Amazon has now extended that sale further (purchase link under the specs table down below). The 990 PRO is a PCIe Gen4 NVMe SSD and still one of the fastest drives available today for under $400. Speaking of fast, sequential reads and writes are rated at 7450 MB/s and 6900 MB/s, respectively. The random throughputs for reads and writes are 1400K IOPS and 1550K IOPS, respectively. The 990 PRO is based on Samsung's 7th Gen V-NAND flash, and it too is TLC. It packs 2 gigs of LPDDR4 DRAM cache, which helps the random performance. The endurance rating for this is 1200 TBW (terabytes written), which should be sufficient for most users. The Samsung 990 PRO is compatible with the PlayStation 5, but if you are going to use the 990 PRO on a PC, check out the Samsung Magician app that lets you track your drive's health, update its firmware, customize various settings, and more. The technical specs of the Samsung 990 PRO 2TB are given in the table below: Specification Value Form Factor M.2 2280 Interface PCIe Gen 4.0 x4, NVMe 2.0 NAND Flash Samsung V-NAND TLC Controller Samsung In-house Controller Cache Memory Samsung 2GB Low Power DDR4 SDRAM Sequential Read Speed Up to 7,450 MB/s Sequential Write Speed Up to 6,900 MB/s Random Read (4KB, QD32) Up to 1,400,000 IOPS Random Write (4KB, QD32) Up to 1,550,000 IOPS Random Read (4KB, QD1) Up to 22,000 IOPS Random Write (4KB, QD1) Up to 80,000 IOPS Operating Temperature 0°C to 70°C Reliability (MTBF) 1.5 Million Hours Endurance 1,200 TBW (Total Bytes Written) Get it at the link below: Samsung 990 PRO SSD 2TB NVMe SSD (MZ-V9P2T0B/AM): $369.99 (Sold and Shipped by Amazon US) Good to know This Amazon deal is U.S. specific, and not available in other regions unless specified. We only use first-party seller links (at the time of article publishing); ensure that you purchase from a first-party seller link only. Check out Today's Deals on Amazon | or our recent tech deals. Become a Prime member (for Students or SNAP) via Neowin Get Prime Access - Prime for half price (for qualifying Medicaid, EBT, SNAP) Subscribe to Prime Video, Audible Plus, Music Unlimited or Kindle Unlimited via Neowin As an Amazon Associate, we earn from qualifying purchases
  • Recent Achievements

    • Reacting Well
      NovaEdgeX earned a badge
      Reacting Well
    • Week One Done
      NovaEdgeX earned a badge
      Week One Done
    • One Year In
      BA the Curmudgeon earned a badge
      One Year In
    • Conversation Starter
      rosiecharles earned a badge
      Conversation Starter
    • First Post
      KMilenkoski1202 earned a badge
      First Post
  • Popular Contributors

    1. 1
      +primortal
      539
    2. 2
      +Edouard
      266
    3. 3
      PsYcHoKiLLa
      151
    4. 4
      Steven P.
      98
    5. 5
      macoman
      66
  • Tell a friend

    Love Neowin? Tell a friend!