This is about the EU given consumers options, Apple is all about not giving options and locking you into its own services, this hurts Apple far more than it hurts the EU market because it makes Apple products look less appealing by Apple refusing to offer its own service because they have to give options to rivals, the end results are consumers might look at alternatives like Android. It's a game Apple can't really win when there are alternatives and Apple will in time change course on this, until then, let Apple hurt themselves in the EU market.