Dell admits consumers are indifferent about AI

[+Edouard Subscriber²]

We already know MS are struggling to force consumer adoption of Copilot and now Dell also admits it. Is this the start of the AI consumer bubble bursting.

 

Dell's finally admitting consumers just don't care about AI PCs

"What we've learned over the course of this year, from a consumer perspective, is they're not buying based on AI." 

"In fact I think AI probably confuses them more than it helps them understand a specific product."

[+Edouard Subscriber²]

 

[tsupersonic]

Good - finally they're seeing majority / normal people don't give a flying f about AI / CoPilot+ PC's. I hope the concept of CoPilot PC/key flops

[+DDG3595 Subscriber²]

Not surprising; AI was the bubble no one wanted.  It drove up the stock prices for some companies and enriched a few pockets, but it was never about anything substantive.

[+Good Bot, Bad Bot Subscriber¹]

It's not surprising but that doesn't mean users are not using AI it's just that services like ChatGPT don't need any special PC because it's cloud based. Consumers should be more aware of data privacy and the advantages of local AI processing but they aren't/don't. 

[sphbecker Moderator]

On 13/01/2026 at 09:43, Theig said:

Makes sense to me. I don’t think most consumers really understand what AI actually does for them, so it’s not a strong selling point. Companies keep hyping it, but if it doesn’t solve a problem I have, I’m not buying just for “AI inside.”

That is exactly how I feel. The promise of AI powered chat bots that can do customer service, or understand your business data sounds great, but frankly, all we have seen is AI only being about 90% correct at the absolute lowest level, and unable to be helpful for anything more complex.

[Zain_Abbas]

"Exactly—the 90% accuracy thing is the killer for anything important, because that last 10% is where all the critical nuance lives. Until AI can reliably handle edge cases and complex scenarios without hallucinating or giving confidently wrong answers, it's hard to trust it for anything beyond basic tasks. 🤖"