Spiderman 2 now on MLB bases

By Callaway
in The Sporting Arena

 Share

Recommended Posts

Mentor

Callaway

Posted
Posted

I guess it was inevitable since MLB teams began selling stadium names to the highest bidder, but this is just lame. I'm sure this will really help them connect with a younger audience much more than lowering ticket prices so parents can AFFORD to take their kids to a MLB game...

Spider-Man is coming to a base near you. Ads for "Spider-Man 2" will be placed atop bases at major league ballparks during games from June 11-13 as part of a promotion announced Wednesday.

The move is the latest push by baseball to increase its marketing to younger fans ? and make money along the way.

"I guess it's inevitable, but it's sad," said Fay Vincent, a former baseball commissioner and former president of Columbia Pictures, which is releasing the movie. "I'm old-fashioned. I'm a romanticist. I think the bases should be protected from this."

The "Spider-Man" promotion has been in the works for more than a year and will include ad buys and ballpark events, such as giving masks to fans, said Jacqueline Parkes, baseball's senior vice president for marketing and advertising. The ads, about 4 inches long, won't appear on home plates.

The announcement of the promotion, first reported Wednesday by The Wall Street Journal, comes a week after jockeys at the Kentucky Derby won the right to wear ads on their uniforms.

"Spider-Man" opens June 30, and the weekend in early June was picked because it is during interleague play, which draws higher attendance than usual.

"We need to reach out to a younger demographic to bring them to the ballpark," Parkes said. "They are looking for nontraditional breakthrough ways to convey 'Spider-Man' messaging. ... It's the future of how we generate excitement inside the stadium and about the game itself."

Baseball will receive about $3.6 million in a deal negotiated by Major League Baseball Properties with Marvel Studios and Columbia Pictures, a division of Sony Inc., a high-ranking baseball executive said on condition of anonymity.

The New York Yankees (news) and Boston Red Sox (news) will get more than $100,000 each, one team executive said, also on condition of anonymity. Most other 13 teams that are home that weekend will get about $50,000 apiece, the executive said.

Parkes said the amount a team receives depends on the level of its participation. Geoffrey Ammer, president of marketing for the Columbia TriStar Motion Picture Group, was not immediately available for comment, spokesman Steve Elzer said.

Ralph Nader (news - web sites), a presidential candidate and consumer advocate, criticized the deal. He wrote Tuesday to baseball commissioner Bud Selig, denouncing the decision to have ads on uniforms during the season-opening series in March between the Yankees and Tampa Bay in Tokyo.

"It's gotten beyond grotesque," Nader said. "The fans have to revolt here. Otherwise, they'll be looking at advertisements between advertisements."

In separate promotions, the bases also will feature pink ribbons Sunday as part of a Mother's Day promotion to raise breast-cancer awareness, and they will have blue ribbons on Father's Day, June 20, to raise prostate-cancer awareness.

capt.ny16605052033.spider_man_on_base_ny166.jpg

Link to comment
https://www.neowin.net/forum/topic/164256-spiderman-2-now-on-mlb-bases/
Share on other sites
This topic is now closed to further replies.
 Share
Go to topic listing

  • Recently Browsing   0 members

    • No registered users viewing this page.

  • Posts

    • 007 First Light review: Satisfying spy adventure that James Bond needed

      By d5aqoëp · Posted

      Feels like Hitman in Bond skin. But overall a great game! 👍
    • Microsoft is making Windows 11's context menus faster, simpler, and configurable

      By PsYcHoKiLLa · Posted

      Dude, bite me
    • Microsoft released new Defender update for Windows 11, 10, Server ISO installations

      By hellowalkman · Posted

      Microsoft released new Defender update for Windows 11, 10, Server ISO installations by Sayan Sen Microsoft releases new Windows Defender update packages very frequently to protect against various newly discovered malware. Once a while every three months or so, the company also pushes out these updates to Windows images (WIM and VHD) and ISOs, that are used to install Windows. Hence with the newest Windows 11 update available via the official MCT tool, you should get these definitions. This update package is necessary as a Windows installation image may contain old, outdated anti-malware definitions and software binaries. Aside from better security, these updates can also provide improved performance benefits in some cases. When a new Windows installation is set up, there may be a temporary security risk due to outdated Microsoft Defender protection in the OS installation images. This happens because the antimalware software included in these images might not be up to date. Thus Microsoft says that these updated definitions essentially help close this protection gap. Microsoft delivered the latest security definitions for Windows images via security intelligence update version 1.445.323.0. The Defender package version is also the same. It applies to Windows 11, Windows 10 ESU, Windows 10 Enterprise LTSC 2021, Win 10 Ent LTSC 2019, Win 10 Ent LTSB 2016, Windows Server 2022, Windows Server 2019, and Windows Server 2016. Microsoft writes: "This package updates the anti-malware client, anti-malware engine, and signature versions in the OS installation images to following versions: Platform version: 4.18.26040.7 Engine version: 1.1.26040.8 Security intelligence version: 1.447.236.0" From Microsoft's security bulletin, we learn that the security intelligence update version 1.447.236.0 was released early last month and adds threat detections for various malware like trojan, backdoor exploits, ransomware, stealers, AutoKMS, and more. For those wondering, the latest intelligence update is version 1.451.297.0 at the time of writing.
    • Hi my name is Olivia and I am from Australia

      By mkol · Posted

      Hello, Hope all is well. I am in UK.  
    • Microsoft is making Windows 11's context menus faster, simpler, and configurable

      By wotsit · Posted

      This! 👆🏻

  • Recent Achievements

    • Dedicated
      Mark Spruce earned a badge
      Dedicated
    • Collaborator
      conkir earned a badge
      Collaborator
    • Rising Star
      olavinto went up a rank
      Rising Star
    • One Month Later
      lamborghiniv10 earned a badge
      One Month Later
    • Week One Done
      lamborghiniv10 earned a badge
      Week One Done

  • Popular Contributors

    1. 1
      +primortal
      504
    2. 2
      PsYcHoKiLLa
      271
    3. 3
      Skyfrog
      74
    4. 4
      +Edouard
      73
    5. 5
      Steven P.
      71
    Show More

  • Tell a friend

    Love Neowin? Tell a friend!