Apple's advertising for Macs

By Southern Patriot
in Apple (macOS)

 Share

Would Apple sell more Macs if they advertised them as much as they advertise iPods?  

79 members have voted

  1. 1. Would Apple sell more Macs if they advertised them as much as they advertise iPods?

    • Yes
      46
    • No
      15
    • Wouldn't make any difference
      18

Recommended Posts

Veteran

Bling3k12

Posted
Posted
The last mac related commercial I saw other than iPod was the superbowl iTMS one.

585154880[/snapback]

Pepsi made that ad, but yeah besides the Pepsi/iTunes promotion ads, the last one I saw was definitely the G5 ad.

I figured an ad for the new iMac G5, but I guess I was wrong. Usually they run ads for new products (PowerBook G4, iMac G4, PowerMac G5, those all got ads ran).

Experienced

Blackima

Posted
Posted

I've never really liked Macs (gone through plenty of the older ones, but I've settled with PCs), but I really do have to hand it to 'em, they could make dismembered fingers sell and make it THE thing to buy.

That's how could their marketing is.

It certainly wouldn't do any damage to advertise powerbooks etc, it's just that right now they want people to buy ipods (which are a somewhat new idea and they want to seize control of that market as quickly as possible).

Experienced

toastyghost

Posted
Posted

This is probably the best place to post this.

I live in the UK, and the other day I was getting a bus from central Manchester back home. On the bus stop is a big ad for AMD Athlon 64 laptops. This in itself is a little weird, since its rare that you see adverts by processors manufacturers.

What made it even weirder, is that there was something bugging me about the photograph used. On closer inspection, the notebook is clearly a Titanium-era G4 Powerbook, with the Apple logo on the lid photoshopped out.

It clearly has a single mouse button, and you can even see the Apple/CMD key next to the spacebar. And that case with the plastic trim stands out so much.

Somebody with a digital camera go out and find this, please.

Collaborator

macssuck

Posted
Posted
I really do have to hand it to 'em, they could make dismembered fingers sell and make it THE thing to buy.

That's how could their marketing is.

Like the Cube, eMate, Newton, Flower Power/Blue Dalmatian, Lisa, and Apple III?

Are you regurgitating a witty comment you found on the web or do you have some data to back up that base statement?

Experienced

Blackima

Posted
Posted
Like the Cube, eMate, Newton, Flower Power/Blue Dalmatian, Lisa, and Apple III?

Are you regurgitating a witty comment you found on the web or do you have some data to back up that base statement?

585163654[/snapback]

Heh, I'm just really impressed with how well these guys have marketed the Ipod here in the UK

Relax man :cool:

Grand Master

Vice

Posted
Posted

Advertising helps sell every product, it would be no different for apple. If they broadcasted that Black Eyed Peas advert they did for the iMac G5 no doubt more Macs would be purchased, The question is, could Apple supply the demand? they already cant handle xmas and only a very small percentage of computer owners even buy Macs..

If the whole TV watching population see Macs and at a small margin 2% of them people do go ahead and purchase Macs I don't think Apple could supply straight away and we would see perhaps 2 3 month waiting lists.

Grand Master

Xer34

Posted
Posted

I agree with what one person said. A lot of people hate macs only because their not PC's it seems. They have many misconceptions like choice in software, proc speed, osx's abilities, etc. However Ive convinced around 4 people I know personally to buy a Mac after I bought one in August '04. Many people just dont know how great they are :happy:

Just yesterday I convinced my uncle to buy a new iMac after his dell died on him. I told him Macs dont get viruses/adware and that if he used firefox and gmail, he would get barely, if any, spam or pop-ups. He seemed to fancy the idea enough to buy a Mac. I think a little advertising would help mac out a little. :)

Experienced

toastyghost

Posted
Posted
I agree with what one person said. A lot of people hate macs only because their not PC's it seems. They have many misconceptions like choice in software, proc speed, osx's abilities, etc. However Ive convinced around 4 people I know personally to buy a Mac after I bought one in August '04. Many people just dont know how great they are :happy:

Just yesterday I convinced my uncle to buy a new iMac after his dell died on him. I told him Macs dont get viruses/adware and that if he used firefox and gmail, he would get barely, if any, spam or pop-ups. He seemed to fancy the idea enough to buy a Mac. I think a little advertising would help mac out a little. :)

585165023[/snapback]

I got three converts to my name since getting my powerbook last year. One of them has had his powerbook for two weeks and already loves it so much that he's buying a G5 to replace his pc.

Proficient

robniep

Posted
Posted

I think Apple's last video was the G5 Commercial. That was a good one too :)

Here is a linky for those who haven't seen it

http://www.esm.psu.edu/Faculty/Gray/graphi...cG5-ad_m480.mov

It was banned I believe for being "mis-leading" when saying "the worlds fastest personal computer.

I actually fell in love with it then :)

Grand Master

radioboy

Posted
Posted
I think that if they put as much effort into their advertising for Macs, they would probably sell 10 times (or more) as many as they do currently.

585151919[/snapback]

Well jesus man, what are you doing posting here on neowin? you should be working for apple's advertising department.

Community Regular

Jonny Wake

Posted
Posted
I think Apple's last video was the G5 Commercial. That was a good one too :)

Here is a linky for those who haven't seen it

http://www.esm.psu.edu/Faculty/Gray/graphi...cG5-ad_m480.mov

It was banned I believe for being "mis-leading" when saying "the worlds fastest personal computer.

I actually fell in love with it then :)

585172330[/snapback]

I saw that when the G5 first came out. It helped with my crusade to get a Mac. I only saw the commercial 3 times and wonderd why I didnt see it more.

Grand Master

Southern Patriot

Posted
  • Author
Posted
This is probably the best place to post this.

I live in the UK, and the other day I was getting a bus from central Manchester back home. On the bus stop is a big ad for AMD Athlon 64 laptops. This in itself is a little weird, since its rare that you see adverts by processors manufacturers.

What made it even weirder, is that there was something bugging me about the photograph used. On closer inspection, the notebook is clearly a Titanium-era G4 Powerbook, with the Apple logo on the lid photoshopped out.

It clearly has a single mouse button, and you can even see the Apple/CMD key next to the spacebar. And that case with the plastic trim stands out so much.

Somebody with a digital camera go out and find this, please.

585162861[/snapback]

I've noticed things like this too. Usually in advertisements in PC magazines. I've seen plenty of pictures of what is quite obviously a PowerBook G3 with Windows screenshots photoshopped in.

Mentor

SonComet

Posted
Posted
I think Apple's last video was the G5 Commercial. That was a good one too :)

Here is a linky for those who haven't seen it

http://www.esm.psu.edu/Faculty/Gray/graphi...cG5-ad_m480.mov

It was banned I believe for being "mis-leading" when saying "the worlds fastest personal computer.

I actually fell in love with it then :)

585172330[/snapback]

Eh... I am the opposite. That commercial made me hate the G5 and Apple itself for such blatantly false advertising. The only thing that attracted me was the beautiful case and huge monitor. Although, after actually using OSX I decided that I like it and the G5 quite a bit.

Grand Master

rajputwarrior

Posted
Posted
Blade Trinity was basically a 2 hour-long Apple commercial.

585186494[/snapback]

damn sonice, you beat me to it, i saw the movie tonite and wow, is it ever, jeesica beil all over her powerbook, using itunes to upload music to her ipod, while ryan reynolds is just like, yeah she is all abou her mp3's. Meanhile you see g5 towers and apple displays all over the place

Grand Master

rajputwarrior

Posted
Posted

what i don't understand if apple is a hardware company, as they claim. Why do they promote the OS in their "I Switched" commercials comparing OS X to Windows? It makes sense, but wouldn't you think they would be promoting their hardware if they are a hardware company?

Grand Master

aristotle-dude

Posted
Posted
damn sonice, you beat me to it, i saw the movie tonite and wow, is it ever, jeesica beil all over her powerbook, using itunes to upload music to her ipod, while ryan reynolds is just like, yeah she is all abou her mp3's. Meanhile you see g5 towers and apple displays all over the place

585189137[/snapback]

I noticed that too. He beat me to it too. :angry: (j/k) :p

I'm not sure if such blatant product placement will work or backfire but sex appeal does sell and Jessica Biel is damn sexy in that movie/advertisement.

:D

Grand Master

rajputwarrior

Posted
Posted
dude, they are not only a hardware company, who told you they was only hardware?

They just get most of there profit from selling hardware, (Hello every mac sold comes with the latest mac os)

i know that, thank you captain obvious, i know they make their own OS, i am currently using it. What i am saying is that in those commercials they focused on that aspect, and nothing really on the hardware. And those "I Swiched" ads ran for a like time before the iPod ads toke over

This topic is now closed to further replies.
 Share
Go to topic listing

  • Recently Browsing   0 members

    • No registered users viewing this page.